Brother International Corporation's Home Sewing and Embroidery Machines To Be Spotlighted in Promotions on National TV Game Show The Price Is Right.BRIDGEWATER, N.J. -- Two of Brother International Corporation's versatile, value-packed home sewing and embroidery machines will be spotlighted on The Price is Right, a popular, long-running, television game show on CBS (Cell Broadcast Service) See cell broadcast. . According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Dean F. Shulman, senior vice president and head of the company's Home Appliance Division, the Brother SE-270D and the PE-700 machines will begin appearing on The Price is Right later this spring in two different promotional spots. The PE-700, an embroidery-only machine, will be featured as a prize in five "live" on-stage promotional spots, with a 10-second voice-over and the Brother logo displayed on the screen. The SE-270D sewing and embroidery machine will be featured in at least two "audience participation award" giveaways, where three SE-270D machines will be given away each time. The "audience participation giveaway" will include an on-camera visual and a 10-second voice-over. The PE-700 is an embroidery-only machine packed with features to delight the home embroidery enthusiast, including a 5-inch by 7-inch embroidery area, advanced needle threading system, mono back-lit LCD control screen and 136 built-in embroidery patterns including intricate florals, delicate scrollwork scroll·work n. Embellishment with a scroll motif, especially ornamentation executed in wood with a scroll saw. and classic quilt patterns. Its card reader also allows embroiderers to use designs from Brother's extensive collection of design cards, further broadening the PE-700's creative potential. The SE-270D is a sophisticated, yet easy-to-use, computerized machine for both sewing and embroidery. It has 97 built-in embroidery designs, including 27 designs that are based on Disney-Pixar characters. It also has 98 stitch functions; a one-step, automatically sized buttonhole but·ton·hole n. 1. A short straight surgical cut made through the wall of a cavity or canal. 2. The contraction of an orifice down to a narrow slit, as in mitral stenosis. feature; LCD view screen and Brother's exclusive, timesaving thread cartridge threading system. The SE-270D was also named a "Best Buy" in the economy category of embroidery sewing machines Consumers Digest Consumers Digest is an American for-profit magazine that allows companies to use its reviews for marketing purposes. The magazine awards its Consumers Digest Best Buy seal to products its staff judges to be of the best quality for the most reasonable price. magazine, January/February 2007 issue. The promotional spots on The Price Is Right will support the company's extensive merchandising efforts for both machine models, including in-store point-of-purchase displays and take-away take·a·way n. 1. A concession, as in a lower level of health benefits, made by a labor union to a company in negotiating a new contract. 2. information for the home embroidery enthusiast. For more information on the SE-270D, the PE-700 and Brother's full line of embroidery, sewing and quilting quilting, form of needlework, almost always created by women, most of them anonymous, in which two layers of fabric on either side of an interlining (batting) are sewn together, usually with a pattern of back or running (quilting) stitches that hold the layers machines, visit www.brother.com. About Brother International Corporation Brother offers a full line of home sewing machines, from basic to top-of-the-line sewing and embroidery machines. The company is recognized for its high-quality, state-of-the-art machines and accessories, offering ease-of-use and flexibility at affordable prices. Brother can be found on the Web at www.brother.com. Bridgewater, N.J. is the corporate headquarters for Brother in the Americas from Canada to South America South America, fourth largest continent (1991 est. pop. 299,150,000), c.6,880,000 sq mi (17,819,000 sq km), the southern of the two continents of the Western Hemisphere. , and has fully integrated sales, marketing services, manufacturing, and research and development capabilities located here in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . In addition to its headquarters in New Jersey, Brother has facilities in California, Illinois, Massachusetts, and Tennessee as well as subsidiaries in Ohio, Canada, Brazil, Chile, Mexico and Argentina. (c) Disney |
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