Brookstone Joins the SHOP.COM Marketplace; National Specialty Retailer Leverages Marketplace's Unique Audience and Business Model to Expand Online Brand Reach.MONTEREY, Calif. -- SHOP.COM (1) (Computer Output Microfilm) Creating microfilm or microfiche from the computer. A COM machine receives print-image output from the computer either online or via tape or disk and creates a film image of each page. (www.SHOP.COM), the destination online marketplace where people conveniently shop for thousands of trusted brands using a single account, today announced that product developer and specialty retailer Brookstone, Inc. is the latest national merchant to join SHOP.COM's growing online marketplace. Brookstone develops and brings to market an assortment assortment /as·sort·ment/ (ah-sort´ment) the random distribution of nonhomologous chromosomes to daughter cells in metaphase of the first meiotic division. as·sort·ment n. of high-quality, unique and functional products in categories ranging from audio, health and fitness, travel and auto and lawn and garden. Brookstone markets its products through a multichannel Using two or more paths for transmission or processing. It can refer to a variety of architectures including (1) multiple I/O channels between the CPU and peripheral devices, (2) multiple wires in a cable, (3) multiple "logical" channels within a single wire or fiber or (4) multiple distribution system that includes 293 retail stores, two popular catalogs and a highly trafficked website at www.brookstone.com. "Because of the sheer volume of merchandise on the web nowadays, consumers more than ever want to be sure they are buying products from well-known brands that stand behind their products," said Mark Fagiano, Marketing Program Manager, of Brookstone. "SHOP.COM's brand-based marketplace is ideal to the Brookstone business because it links customers searching for quality, value and innovation with a brand they know and trust." SHOP.COM enables hundreds of retail, catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C. and online merchants to extend their brand reach and leverage an additional marketing channel that generates incremental Additional or increased growth, bulk, quantity, number, or value; enlarged. Incremental cost is additional or increased cost of an item or service apart from its actual cost. sales. Since many shoppers search for products instead of just brands, SHOP.COM enables merchants to easily place their product offerings in front of shoppers and convert those product-based searches into brand-based purchases. Unlike other online marketplaces, SHOP.COM showcases a merchant's own brand during the buying process. Additionally, its CPO (Chief Privacy Officer) An individual who manages the privacy issues within an organization. Arising out of the privacy regulations in finance and health care in the late 1990s, the CPO position eventually crossed over to all industries. (cost-per-order) model makes SHOP.COM a cost-effective cost-effective, n the minimal expenditure of dollars, time, and other elements necessary to achieve the health care result deemed necessary and appropriate. source of orders and customers, since merchants only pay when an order is delivered to them. For shoppers, SHOP.COM organizes millions of products from hundreds of trusted merchants and brands in a single location, allowing consumers to conveniently manage all their online shopping needs -- start to finish -- with one personal password-protected account. "SHOP.COM will help Brookstone capture a lot more of the demand that it has already created through its ongoing marketing efforts," stated Bruce Sellers, President of SHOP.COM. "The Brookstone brand is ubiquitous Found in large quantities everywhere. This English word means "all over the place." in offline retail, and we'll help capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. that advantage online. Because consumers tend to search for products rather than brands, we'll leverage their brand to turn product-based searches in to brand-based purchases for their benefit. Brookstone is an excellent example of a sophisticated multichannel marketer using SHOP.COM's unique audience and marketplace capabilities to enhance its business model." About SHOP.COM(TM) SHOP.COM is the destination online marketplace designed to help consumers more conveniently shop on the web. SHOP.COM organizes millions of products from more than a thousand merchants in a single location, allowing consumers to shop across them all -- start to finish -- with one personal, password-protected account. SHOP.COM is a privately-held company headquartered in Monterey, Calif. For more information, visit the company's website at www.SHOP.COM. About Brookstone Brookstone, Inc. is a product development and multi-channel retail company that operates 293 Brookstone Brand stores nationwide and in Puerto Rico Puerto Rico (pwār`tō rē`kō), island (2005 est. pop. 3,917,000), 3,508 sq mi (9,086 sq km), West Indies, c.1,000 mi (1,610 km) SE of Miami, Fla. . Typically located in high-traffic regional shopping malls and airports, the stores feature unique and innovative consumer products. The Company also operates a direct marketing business that consists of the Brookstone and Hard to Find Tools catalogs, as well as an e-commerce website at http://www.Brookstone.com. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion