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Brookstone Announces December Same Stores Sales up 4.9%.


NASHUA, N.H.--(BUSINESS WIRE)--January 8, 1997--Brookstone, Inc. (Nasdaq: BKST) today announced sales for the two-month and year-to-date Year-to-date (YTD)

The period beginning at the start of the calendar year up to the current date.
 periods ended January 3, 1998.

Total sales for the November-December period increased 9.4% to $112.8 million compared to $103.1 million for the same period last year. Same store sales Same Store Sales

A statistic used in retail industry analysis. It compares sales of stores that have been open for a year or more.

Notes:
This statistic allows investors to determine what portion of new sales has come from sales growth and what portion from the opening of
 increased 4.1% for November-December 1997. During the holiday season, Brookstone operated 176 stores, including 3 airport locations and 137 temporary seasonal locations.

Total sales for the year-to-date period were $229.7 million, an increase of 10.1%, compared to last year s sales of $208.7 million, with same store sales increasing 3.7%.

Michael Anthony
For the article on the Trinidadian author of The Year in San Fernando, see Michael Anthony (author).


Michael Anthony Sobolewski (born June 20 1954) is an American musician.
, President and Chief Executive Officer, stated, "Our retail store sales were strong overall, posting same store sales growth of 4.9% in December. New products continue to drive sales. We are pleased with this quarter s performance to date, which reflects the strides that we have made in the areas of merchandising merchandising

Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product.
, sourcing and operating efficiencies. While we still have January s business results and year-end physical inventory to complete, we expect Fiscal 1997 to be on track with our objectives."

Brookstone, Inc. is a nationwide specialty retailer that operates 176 stores in 36 states and the District of Columbia District of Columbia, federal district (2000 pop. 572,059, a 5.7% decrease in population since the 1990 census), 69 sq mi (179 sq km), on the east bank of the Potomac River, coextensive with the city of Washington, D.C. (the capital of the United States). . The stores, typically located in high-traffic regional shopping malls, feature consumer products that are both functional and distinctive in quality and design. The Company also operates a mail order business consisting of The Brookstone Collection and Hard-to-Find Tools catalogs, as well as an Internet business.

Statements regarding Fiscal 1997 earnings results are forward- looking and are subject to risks and uncertainties that could cause actual results to vary materially. The reader is referred to pages nine through eleven of the Company's Annual Report on Form 10-k Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
 for the year ended February 1, 1997, for a discussion of important factors to consider in evaluating these forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
.

CONTACT: BROOKSTONE, INC.

Philip Roizin, 603/880-9500

or

Morgen-Walke Associates

Naomi Rosenfeld/Carolyn Capaccio

Media Contact: Stacy Berns/Jeff Siegel

212/850-5600
COPYRIGHT 1998 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1998, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 8, 1998
Words:336
Previous Article:FRED'S REPORTS 32.0% HIGHER SALES FOR DECEMBER; COMPARABLE STORE SALES INCREASE 9.2% FOR THE MONTH.
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