Brookshire Brothers Accelerates Chain-Wide Roll-out of KSS Pricing Optimization Solution; Texas-Based Retailer Achieves Sales and Profit Increases from First-Phase Categories.FLORHAM PARK, N.J. -- Brookshire Brothers Brookshire Brothers Grocery is a supermarket retailer founded in 1921 (and still headquartered) in Lufkin, Texas. Brookshire Brothers operates 70 stores under the names Brookshire Brothers and B&B Foods, and seven stand-alone pharmacies in a market area covering east Texas , a grocery retailer with over 70 locations in East Texas and Western Louisiana Louisiana (ləwē'zēăn`ə, l  ē'–), state in the S central United States. It is bounded by Mississippi, with the Mississippi R. , is accelerating the chain-wide roll out of the KSS KSS Kearns-Sayre SyndromeKSS Komunistická Strana Slovenska (Slovak Communist Party, Slovakia) KSS Kelowna Secondary School (Kelowna, BC, Canada) KSS Kirby Super Star (SNES game) PriceStrat merchandise pricing and promotion management system. Brookshire Brothers made this decision after achieving consistent improvement in competitive positioning, resulting in volume and profit increases from an initial roll-out to 6 categories. KSS is the leading provider of intelligent, demand-driven pricing and forecasting systems for the Grocery, Chain Drug, Convenience and Fuel industries, with over 14,000 installations worldwide. Kevin Flanagan Kevin Flanagan was a computer programmer who worked for The Bank of America in Concord, California, USA. Flanagan committed suicide in the parking lot of Bank of America's Concord Technology Center after he and colleagues were laid off in April 2003. , Vice President of Marketing for Brookshire Brothers, stated "we are extremely pleased with the results achieved in our first phase roll-out of the KSS PriceStrat system. We were able to take key categories and using the KSS PriceStrat optimization optimization Field of applied mathematics whose principles and methods are used to solve quantitative problems in disciplines including physics, biology, engineering, and economics. and forecasting system, improve sales and profits. The KSS PriceStrat system gives us the ability to evaluate different merchandising merchandising Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product. decisions before we apply them and once approved, it allows us to generate the prices at the press of a button. This ability to review and process pricing decisions based off actual and projected consumer demand allows us to better understand and serve our customers' needs throughout our stores." "Brookshire Brothers is very focused on providing a great shopping experience for their customers," said Iain Cockburn, Chief Executive Officer at KSS. "Utilizing the KSS PriceStrat solution they are gaining invaluable insight into their customers shopping patterns and are now able to better understand the potential impact of pricing and promotional changes before they happen. In an industry that is constantly challenged by competitive pressures and changing customer needs, Brookshire Brothers will be able to leverage this customer insight to deliver on its goal of outstanding customer service." The KSS PriceStrat system is an intelligent demand-driven solution focused on helping food retailers understand consumer demand and provides the ability to model and forecast pricing and promotional decisions. About Brookshire Brothers Located in Lufkin, Texas, Brookshire Brothers was founded in 1921 and currently operates over 70 locations throughout East Texas, and Western Louisiana. Known for its superior customer service and quality products, the company's mission is to build sound equity in the company by creating loyal employees which results in satisfied customers. Brookshire Brothers maintains its own distribution center and is also one of the leading retail distributors of Conoco branded gasoline gasoline or petrol, light, volatile mixture of hydrocarbons for use in the internal-combustion engine and as an organic solvent, obtained primarily by fractional distillation and "cracking" of petroleum, but also obtained from natural gas, by . About KSS KSS is the leading supplier of comprehensive pricing intelligence, optimization and execution solutions to the convenience retail, grocery, chain drug and petroleum industries, helping retailers manage in excess of $50bn annual revenue from over 14,000 outlets. Retailers use KSS solutions to add discipline to the pricing process, help make better-informed pricing and promotional decisions and implement decisions more efficiently, driving more profit to the bottom-line. KSS software is available as an on-site, fully integrated system configured con·fig·ure tr.v. con·fig·ured, con·fig·ur·ing, con·fig·ures To design, arrange, set up, or shape with a view to specific applications or uses: by experienced consultants from US headquarters in Florham Park, NJ and European European emanating from or pertaining to Europe. European bat lyssavirus see lyssavirus. European beech tree fagussylvaticus. European blastomycosis see cryptococcosis. headquarters in Manchester, UK. For more information visit www.kssg.com |
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