Brooks Sausage: excelling in the Far East.When senior managers of Brooks Sausage Company in Kenosha, Wisconsin Kenosha (pronounced [kəˈnoʃə]) is a city in, and the county seat of Kenosha County, and is the farthest north city in the Chicago metropolitan area. , call for a brainstorming session, they pull on all their intellectual capital--from Kenosha to Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. . But before scheduling that important teleconference call, the one thing they are sure to take into consideration is the time difference. Brooks Sausage, a $29 million a year company, conducts business around the world as the sausage supplier for five Midwestern domestic distribution centers for the world's most famous fast food restaurant, McDonald's. It is also a supplier for McDonald's Far East markets in Singapore, Japan and Hong Kong. For Brooks Sausage, making the right connection at the right time with the right people is everything--even when key managers are on the other side of the world. From telecommunications and facsimile transmittal to electronic mail and data base research, nothing is more pertinent to the smooth day-to-day operations of Brooks than its integrated telecommunications capabilities. And nothing beats the immediacy. Brooks' protocol places a premium on customer satisfaction. The company's expediency in meeting increased customer demand has precipitated growth in the exporting of both standard and specialized products for the international market. For McDonald's Restaurants There are more than 30,000 McDonald's restaurants in 119 countries. Restaurants The first McDonald's was not a restaurant at all, but it was a sit-in stand. The company's early franchises were built to a standard pattern that did not offer seating; this was in part to prevent in Japan and Hong Kong, Brooks has created a precooked pre·cook tr.v. pre·cooked, pre·cook·ing, pre·cooks To cook in advance or partially. Adj. 1. precooked - cooked partially or completely beforehand; "frozen precooked meals from the supermarket" Teriyaki ter·i·ya·ki n. A Japanese dish of grilled or broiled slices of marinated meat or shellfish. [Japanese : teri, glaze + yaki, to broil.] Noun 1. pork sausage pattle. In Singapore, Brooks' special Halal ha·lal Islam n. Meat that has been slaughtered in the manner prescribed by the shari'a. adj. 1. Of or being meat slaughtered in the prescribed way: a halal butcher; a halal label. Chicken has become a national favorite. International sales currently account for 30 percent of gross revenue. Domestically, Brooks services more than 1,500 franchises with their breakfast sausage A breakfast sausage (or country sausage) is a type of fresh pork sausage usually served at breakfast. It is not cured or smoked. It is essentially highly seasoned ground meat, so it does not keep and should be stored and handled appropriately. patties in Illinois, Minnesota, Wisconsin, Michigan and Indiana. When founder Frank Brooks went into business nine years ago, he was driven less by the impetus to succeed than the desire to excel. Now as the proprietor of a growing company with world-wide concerns, he says that global communication is more crucial to the future development of Brooks and other minority-owned businesses than ever before. |
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