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Brooks Brothers Standardizes on SAS' Enterprise Wide BI Platform; SAS(R) Business Intelligence Delivers One Version of the Truth across the Enterprise.


NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 -- SAS (1) (SAS Institute Inc., Cary, NC, www.sas.com) A software company that specializes in data warehousing and decision support software based on the SAS System. Founded in 1976, SAS is one of the world's largest privately held software companies. See SAS System. , the leader in business intelligence, announced today that Brooks Brothers Brooks Brothers is the oldest surviving men's clothier in the United States, founded in 1818. The privately owned company is owned by Retail Brand Alliance, a spinoff of Luxottica, and is headquartered on Madison Avenue in New York City.  will deploy the SAS(R) Enterprise BI Server as its enterprise wide business intelligence platform. SAS Enterprise BI Server replaces an existing system that was unable to provide strong analytics or a multi-dimensional view of the data.

Owned and operated by Retail Brand Alliance, Brooks Brothers was established in 1818 and is the oldest clothing retailer in the U.S. With over 160 stores Brooks Brothers is known for its reputation as an institution based on heritage and value, a commitment to quality and extraordinary customer relationships.

"The legacy system we had was not as robust as we required, so we began the search for an enterprise wide business intelligence solution," said Stefano Gaggion, vice president of MIS at Brooks Brothers. "We looked at other vendors but felt that SAS' powerful analytics, integrated enterprise platform and the ability to support diverse users across our organization was unmatched. We expect the ability the BI Server provides to make faster, more accurate business decisions will improve our overall performance and provide our customers with an enhanced shopping experience."

With SAS Enterprise BI Server everyone at Brooks Brothers, from the CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  to regional store managers, will have easy access to pertinent information on store performance, regional performance, category performance, promotional effectiveness and marketing response rates. SAS Enterprise BI Server includes both a suite of business intelligence tools and an integrated BI platform to provide fast, simple access to consistent data to make more accurate decisions based on a single version of the truth In computerized business management, svot, or Single Version of the Truth, is a technical concept describing the sequence and structure of a database formed by a particular but arbitrary sequencing of records. . Powerful SAS analytics deliver strategic new insights and a suite of targeted user interfaces empower users across the enterprise with self-service query and reporting capabilities.

SAS Enterprise BI Server (http://www.sas.com/technologies/bi/entbiserver) enables organizations to reduce administration, management and deployment costs associated with providing multiple technologies to meet the needs of multiple users.

"SAS retail offerings can support every facet of a retail operation, from merchandising, to financial planning Financial planning

Evaluating the investing and financing options available to a firm. Planning includes attempting to make optimal decisions, projecting the consequences of these decisions for the firm in the form of a financial plan, and then comparing future performance against
, to marketing, to supply chain," said Lori Schafer, vice president, global retail practice at SAS. "Retailers like Brooks Brothers are recognizing the benefit of deploying an open, integrated BI platform that can support all of its analytical needs at all levels of the organization. We are confident that Brooks Brothers will grow with SAS and enjoy the benefit of eliminating the costs associated with best-of-breed, mixed-vendor solutions."

In addition to Brooks Brothers, SAS customers include hundreds of leading retailers worldwide, such as Bakers Footwear, Burger King, Carrefour, Casino, Casual Male, The Children's Place, Circuit City, Fakta, Federated Connected and treated as one. See federated database and federated directories.  Department Stores This is a list of department stores. In the case of department store groups the location of the flagship store is given. This list does not include large specialist stores, which sometimes resemble department stores. , Karstadt, Kohl's, Li & Fung Retailing Group, The Limited, Lowe's Companies, Luxottica Retail, Marks & Spencer, Newport News Newport News, independent city (1990 pop. 170,045), SE Va., on the Virginia peninsula, at the mouth of the James River, off Hampton Roads, near Norfolk; inc. 1896. , Office Depot Office Depot (NYSE: ODP) is one of the world's leading suppliers of office products and services. The Company's selection of brand name office supplies includes business machines, computers, computer software and office furniture, while its business services encompass copying, , Sainsbury's, Sport Chalet, Staples, Tesco, Too Inc., Waitrose Limited, Wal-Mart, Williams-Sonoma and 1-800-FLOWERS.COM (1) (Computer Output Microfilm) Creating microfilm or microfiche from the computer. A COM machine receives print-image output from the computer either online or via tape or disk and creates a film image of each page. . SAS is demonstrating its retail intelligence solutions in NRF NRF National Retail Federation
NRF NATO Response Force
NRF National Research Foundation (South Africa)
NRF Neighbourhood Renewal Fund (urban renewal funding package in the UK)
NRF Nouvelle Revue Française
 Booth #111.

About Brooks Brothers

Established in 1818, Brooks Brothers (www.brooksbrothers.com) is one of America's oldest and most esteemed retailers, specializing in men's and women's fine classic clothing. The company operates about 160 retail stores in the U.S. and through partnerships abroad, operates approximately 75 stores in Japan, Hong Kong, Italy, and Taiwan. Brooks Brothers is a division of privately owned Retail Brand Alliance Inc., along with Casual Corner Group, Adrienne Vittadini and Carolee Designs.

About SAS

SAS is the market leader in providing a new generation of business intelligence software and services that create true enterprise intelligence. SAS solutions are used at 40,000 sites -- including 96 of the top 100 companies on the FORTUNE Global 500(R) -- to develop more profitable relationships with customers and suppliers; to enable better, more accurate and informed decisions; and to drive organizations forward. SAS is the only vendor that completely integrates leading data warehousing, analytics and traditional BI applications to create intelligence from massive amounts of data. For nearly three decades, SAS has been giving customers around the world The Power to Know(R). Visit us at www.sas.com.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 16, 2006
Words:667
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