Brooks/Maxi Drug Stores roll out Sensormatic UltraMax technology chainwide; Top 10 chain to begin source tagging program.

BOCA RATON, Fla.--(BUSINESS WIRE)--Jan. 13, 1997--Sensormatic Electronics Corporation (NYSE:SRM) today announced that Brooks/Maxi Drug Stores will roll out its UltraMax(r) technology chainwide and implement a vendor source tagging program.

Brooks Pharmacy, headquartered in Warwick, R.I., operates 238 stores in the United States and is among the nation's 10 largest drug store chains.

"We tested other technologies before we made our decision to implement our source tagging program with UltraMax, but they could not meet the criteria we set forth," said Michel Coutu, President and CEO of Brooks Pharmacy. "We believe that Sensormatic has the right technology for long-term success and the infrastructure in place to support us and our manufacturers."

"The UltraMax technology best met the requirements of our environment," stated Robert Pouliot, Brooks' director of Loss Prevention. "Its false-alarm-free performance, reliable deactivation solutions and small label made it the right choice for our source tagging program. But more importantly, the UltraMax label is not impeded by the materials found in the packaging of some of our high-theft items like health and beauty care products, so it works in the store where it really counts. Applying a label during the manufacturing process doesn't do us any good if that label can't be detected by the system when it's used in the real world."

The UltraMax technology delivers high-performance. Its unique signal is not defeated by non-ferrous metals and liquids so it can effectively protect items containing foil or liquid. With more and more prescription drugs becoming available over the counter, some loss prevention programs are being challenged. These newly introduced, high-theft, high-priced OTC products contain foil packaging to keep them fresh. This foil can render some other EAS technologies inoperable, making these products difficult to protect against theft.

"After testing various EAS technologies, Brooks recognized the importance of a high performance, cost effective system," said Joe Ryan, Sensormatic's vice president of Global Source Tagging Programs. "Brooks joins other industry leaders across all markets who believe that the UltraMax technology is the right choice for a successful, long-term source tagging program. Some of these key players include CVS, Big B Drugs, The Home Depot and Food Lion."

Sensormatic, founded in 1966, currently operates in more than 70 countries and has more than 350,000 systems installed worldwide.

Sensormatic Electronics Corporation, the world leader in electronic security, and the Official Electronic Security Supplier for the 1996 Olympic Games in Atlanta, is a fully integrated supplier of electronic security systems to retail, commercial and industrial markets. Sensormatic is also a leader in the security industry in integrated source tagging -- with more than 1,000 consumer goods manufacturers applying Sensormatic's anti-theft labels at the point of packaging or manufacturing.

The company's electronic article surveillance (EAS), closed- circuit television (CCTV) and exception monitoring systems are used by soft goods and hard goods retailers to deter shoplifting and internal theft.

Sensormatic's CCTV, access control and electronic asset protection (EAP) security systems are used by retail, commercial and industrial customers to protect assets, information and people. All of the company's products are marketed by an extensive worldwide sales and service organization, complemented by a broad distribution network.

CONTACT: Sensormatic Electronics Corp.

Lee Pernice, Manager of Communications

561/989-7361