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Brooklyn's Navy Yard wants your tenants.


"Why don't you move your paper out here?" offers Thomas Maiorano, director of leasing for the Brooklyn Navy Yard The United States Navy Yard, New York - better known as the Brooklyn Navy Yard or the New York Naval Shipyard (NYNSY) - is located 1.7 miles northeast of the Battery on the Brooklyn side of the East River in Wallabout Basin, a semicircular bend of the East River  Development Corporation, as we take a tour of his domains -- 60,000 SF of newly renovated commercial space right across the river form Manhattan. "We'll arrange a discount."

The irony, of course, is that at the maximum of $22 per SF the space Maiorano is marketing hardly needs a discount to sweeten sweet·en  
v. sweet·ened, sweet·en·ing, sweet·ens

v.tr.
1. To make sweet or sweeter by adding sugar, honey, saccharin, or another sweet substance.

2. To make more pleasant or agreeable.
 the deal. In an effort to bring the Navy Yard back to its former glory, the Navy Yard Development Corporation put in a lot of effort to make its office space attractive. The former Navy dormitories now offer 24 hour security, tenant-controlled HVAC'S high-speed Internet See broadband.  access, high floor load capacity, and views that include all three bridges Coordinates:

Three Bridges is a neighbourhood within the town of Crawley, in the county of West Sussex in England. History
, the Twin Towers, and the Empire State Building. That's in addition to the picturesque waterfront scenery.

Anywhere in Manhattan, this kind of space would be bringing in rents up wards of $40 per SF, but what the Navy Yard is charging would make most Midtown mid·town  
n.
A central portion of a city, between uptown and downtown.


midtown
Noun

US & Canad the centre of a town
 tenants weep. The offices are priced from $16 to $20 per SF, and because the Navy Yard is marked as the state's Empire Development Zone, there are virtually no taxes involved.

"There are plenty of carrots on a stick to come here," assures Richard H. Drucker, vice president of planning and development with the Brooklyn Navy Yard. "For capital investment in machinery equipment you can get a 90% tax credit. And the city will pay $3,000 a person for each new employee hired. For companies that are growing it virtually eliminates all corporate taxes."

So why isn't everyone you know moving out to Brooklyn? A misperception mis·per·ceive  
tr.v. mis·per·ceived, mis·per·ceiv·ing, mis·per·ceives
To perceive incorrectly; misunderstand.



mis
 of the neighborhood might be the answer.

"It's funny, when you talk about Brooklyn and the Navy Yard, people say that there's no way to get here. It's like the jungle," says Marc H. Rosenbaum, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of the Brooklyn Navy Yard. "But when I was working in Manhattan, I would get off the train at Grand Central Station and walk fifteen blocks to my office on Madison Ave. Here, we have subway lines which are a 10-minute walk away, we have bus routes along Flushing Ave., and we instituted a free shuttle service that goes along downtown Brooklyn Coordinates:

Downtown Brooklyn is the third largest central business district in New York City (following Midtown Manhattan and Lower Manhattan), and is located in the
."

Next week, however, the Navy Yard is going to start work on a project that might change the public perception of the neighborhood forever: the Steiner Equities movie studio. The executives at the Brooklyn Navy Yard and at the Brooklyn Chamber of Commerce hope that the studio, which is scheduled to be completed by June of next year, will equip the Navy Yard with all the components it needs to become a brand-name location: an influx of new job, restaurants, and a ferry service to improve transportation.

"With that development, there will be a lot more people here," Rosenbaum explains. "It will mean an additional 2,000 to 2,500 jobs. And a 2,000 SF manufacturing building is coming next year. We see that by the end of the decade the Navy Yard will be back to the 9,000 jobs that existed here when it closed in the 1960's."

Joe Chan, director of real estate and business cervices cer·vi·ces  
n.
A plural of cervix.
 for the Brooklyn Chamber of Commerce, has high hopes for the development as well.

"The movie studio project is going to bring in a very significant entertainment component to the Navy Yard," he explains. "In addition to the sound stage, they plan to bring a number of support services support services Psychology Non-health care-related ancillary services–eg, transportation, financial aid, support groups, homemaker services, respite services, and other services  -- design firms, animation firms, firms that do everything from sound to catering to movie-related equipment. And that again is going to create a demand for office space."

Chan admits that transportation could be a pain as far as marketing concerned, but he points out that the Development Corporation has started running a shuttle service from the Navy Yard to the closes train stops and a ferry stop has been discusses. What's more important, however, is that "Right now, the Brooklyn Navy Yard is one of Brooklyn's most active business centers. For many years, it has been an industrial center and it still maintains this status, but it has taken up a new, commercial base. Over the past years, there has been an addition of pre-built, pre-wired space. And this is very advantageous for the designers, architects, and planners who are now considering moving here."

In preparation for more tenants, (the Navy Yard is currently 93% leased), the Development Corporation plans to create more land by taking the dredge materials from the docks and putting them into the channels. According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Rosenbaum and Drucker, the operation should create an additional 4 acres.

"Right now, we have about 3,500 jobs, so we hope to double that," Rosenbaum explains. "Plus, depending on how the high-tech industry goes, we have approximately 40,000 SF for that use. And we are also renovating the building to create a day care center for the workers here."

At the same time, Rosenbaum is wary about converting too much of Navy Yard's traditionally industrial space into commercial use. "We would certainly consider going more commercial," he says. "But we want to see how things develop in the next few years."

In general, however, the Brooklyn Navy Yard Corporation is pretty optimistic about the neighborhood's chances for success.

"Over the past six years, we've had a lot of capital come in from the City, from the Giuliani administration, and Ken Fisher Ken Fisher can refer to:
  • Kenneth L. Fisher, money manager, author, and Forbes columnist.
  • Ruben Bolling, pseudonym for Ken Fisher, a cartoonist.
  • Ken "Caesar" Fisher, Technologist, moderator of Ars Technica.
, of the Brooklyn Council," Rosenbaum says. "Within the next two years, we should be pretty much done."

As to the tenants, they seem to be pretty happy already.

"It's a gated area and you are very close to the City -- the Manhattan Bridge The Manhattan Bridge is a suspension bridge that crosses the East River in New York City, connecting Lower Manhattan (at Canal Street) with Brooklyn (at Flatbush Avenue Extension).  and the Brooklyn Bridge Brooklyn Bridge, vehicular suspension bridge, New York City, southernmost of the bridges across the East River, between lower Manhattan and Brooklyn; built 1869–83. The achievement of J. A. Roebling and his son W. A. Roebling, it has a span of 1,595.  are nearby," says Sal Isola, general manager for N.Y. Crane & Equipment Corp. "It's got heavy security. It's very advantageous for a business to be here."
COPYRIGHT 2001 Hagedorn Publication
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Author:MISONZHNIK, ELAINE
Publication:Real Estate Weekly
Article Type:Brief Article
Geographic Code:1USA
Date:Jul 25, 2001
Words:985
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