Brookfield Zoo Selects InfoGenesis POS.Business Editors/High-Tech Writers SANTA BARBARA Santa Barbara (săn'tə bär`brə, –bərə), city (1990 pop. 85,571), seat of Santa Barbara co., S Calif., on the Pacific Ocean; inc. 1850. , Calif.--(BUSINESS WIRE)--Feb. 4, 2004 Chicago's Brookfield Zoo The Brookfield Zoo is a zoo located in the Chicago suburb of Brookfield, Illinois. The zoo covers an area of 216 acres (874,124 m²) and houses around 450 species of animals. , located just west of Chicago, announced today its selection of Revelation by InfoGenesis to manage all food and beverage F&B is a common abbreviation in the United States and Commonwealth countries, including Hong Kong. F&B is typically the widely accepted abbreviation for "Food and Beverage," which is the sector/industry that specializes in the conceptualization, the making of, and delivery of foods. transactions throughout the property. The project, which will include 64 IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) SurePOS 500 touch screen terminals, will begin in early 2004. Brookfield Zoo's point-of-sale (POS (1) See point of sale and packet over SONET. (2) "Parent over shoulder." See digispeak. POS - point of sale ) and information technology needs extend from snack bars to fine dining and quick service restaurants. Zoo management looked to a system that could not only streamline its transactions, but also help increase revenue while cutting costs and improving guest satisfaction. After an extensive evaluation, the Chicago Zoological Society, the managing entity for Brookfield Zoo, selected InfoGenesis to replace an existing point-of-sale (POS) system. Its use of state-of-the-art, Microsoft-based open system technology combined with a track record for delivering high return on investment (ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). ) made InfoGenesis the perfect fit for the 15 outlets located throughout the 216 acres at Brookfield Zoo, one of the nation's largest zoos. "We recognized the superior quality of the InfoGenesis solution," said Joerg Oberschmied, Senior Director of Food Service Operations at Brookfield Zoo. "InfoGenesis helped us identify significant ROI opportunities in our business by using Revelation. The revenue enhancing and cost saving potential of Revelation made it easy for us to switch from a decision based on lowest price to one that will help us realize the highest possible return on investment." "The key selection factors came down to InfoGenesis having a more technologically advanced product," said Bob Dulski, IST Director for Brookfield Zoo. "We have confidence in their ability to deliver first class installation, training, and continuing support." The project plan also involves the deployment of wireless IBM SurePOS terminals equipped with high-speed credit card processing to improve speed of service. Brookfield Zoo is known throughout the world for its innovative, naturalistic nat·u·ral·is·tic adj. 1. Imitating or producing the effect or appearance of nature. 2. Of or in accordance with the doctrines of naturalism. , multi-species exhibits, its international role in animal population management and wildlife conservation and its devotion Devotion may refer to:
Based in Santa Barbara, Calif., InfoGenesis is a leading developer of enterprise information solutions for the hospitality and food service industries built on state-of-the-art Microsoft technology and making use of IBM SurePOS point-of-sale hardware. For more information visit www.infogenesis.com. |
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