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Brookfield Public Schools: Connecticut School District uses website as the primary source of communications and manage their marketing message. finalsite enhances the management of BPS's branding, essence, and content delivery via the web through their On-Demand web services for Schools including School sites, teacher sites, athletics sites and more.


DISTRICT PROFILE

Name: Brookfield Public Schools

Industry: K-12 Public School District

Locations: Brookfield, Connecticut Brookfield is a town located in northern Fairfield County, Connecticut, United States. The population was 15,664 at the 2000 census. First settled in 1754 with the establishment of the Newbury Parish, which incorporated parts of neighboring Newtown and Danbury, the town of  

Size: 5 Schools, approx 3,000 students, 335 Staff

URL URL
 in full Uniform Resource Locator

Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program.
: www.brookfieldps.org

finalsite Technology Services:

Content Management & Authoring

Graphic Design

Support

Training

finalsite Modules: Alumni

Athletics athletics
 or track and field also track-and-field games

Variety of sport competitions held on a running track and on the adjacent field. It is the oldest form of organized sports, having been a part of the ancient Olympic Games from c.
 

Calendar/News

eNotify

Form Builder/Survey

Media Manager

Teacher Sites

Notes: Brookfield Athletics uses Schedule Star and League Central for it's Athletic management needs and finalsite has the exclusive real-time sync with Schedule Star NOW! New clients can get a FREE year of Schedule Star.

About Brookfield Public Schools

The quality of our school system is the cornerstone cornerstone

Ceremonial building block, dated or otherwise inscribed, usually placed in an outer wall of a building to commemorate its dedication. Often the stone is hollowed out to contain newspapers, photographs, or other documents reflecting current customs, with a view to
 of Brookfield's success. Teachers are the key to the quality and success of our schools and have a long-term impact on the lives of our students. High Standards of excellence and accountability apply to all. Change in the world affects our schools and provides an opportunity for continuous improvement. A long-term view allows us to anticipate change and develop timely, creative responses. Technology's role is to support curriculum and school operations and enhance interpersonal communication Interpersonal communication is the process of sending and receiving information between two or more people. Types of Interpersonal Communication
This kind of communication is subdivided into dyadic communication, Public speaking, and small-group communication.
. An active partnership with the community is essential. A community that values differences and individual dignity is central to a creative and healthy environment. Well-rounded individuals respect others, balance work and play, and understand their impact on the natural world. Safe, comfortable, well equipped, and technologically current schools are essential to learning.

The Challenge

How do we get relevant timely information on a great looking website that enhances our image? We want our parents, students, faculty, alumni, and community to embrace and entrust our site as a primary source of relevant timely communication.

BPS's old website had information bottlenecks and an outdated out·dat·ed  
adj.
Out-of-date; old-fashioned.


outdated
Adjective

old-fashioned or obsolete

Adj. 1.
 appearance. BPS (Bits Per Second) The measurement of the speed of data transfer in a communications system.

1. BPS - Basic Programming Support
2. bps - bits per second
 wanted to create an environment where they had 100% control of the website without having the need for a designer on staff. They needed a level playing field See net neutrality.  to easily train non-technical staff members to post information quickly without compromising design or style elements.

The Solution

BPS worked with the experienced finalsite design team to develop a graphic look and feel, intuitive storyboard A sequence of images and annotations for a cartoon, animation or video. Storyboards are previews of the final version and typically contain mockups rather than final art and images. Before computers, storyboards were drawn with pen and ink on lightweight cardboard.  navigation structure, and dynamic content that brought out the essence of the BPS experience. With the easy-to-use technology, BPS now has a fine tuned process for publishing timely content to the web in a controlled and manageable environment. The solution is scalable so that they can add on additional modules at any time.

The Results

BPS is fully utilizing their website as a primary source of communications to all constituents. The site emphasizes the essence of BPS and more importantly has the content to back it up. The site now has a higher priority for updates because the constituent groups are educated that if they need information, the first place to go to is www.sgis.org.

Benefits Summary

Brookfield Public Schools Benefits

--100% control of the website that eliminates information bottlenecks

--Uniformity in Design and Content reflects essence of BPS

--Increased awareness and involvement for BPS events

--Lower level content is more dynamic

--All calendars can sync from school to classroom to athletic fields

Benefits for Students, Parents, Alumni, and Community

--Access to timely, relevant information from the classroom to the athletics fields

--Customization of content for each user

--Gated community access for teacher resources and more

Benefits to Brookfield Staff

--More direct control over departmental and classroom content

--No technical knowledge needed--15 minutes of training--that's it!

--Quality Control, Users only get access to certain pages in the site with granular granular /gran·u·lar/ (gran´u-lar) made up of or marked by presence of granules or grains.

gran·u·lar
adj.
1. Composed or appearing to be composed of granules or grains.

2.
 publishing rights

Additional information and case studies can be found at: www.finalsite.com.

To schedule a virtual demo demo - /de'moh/ 1. A demonstration of a product, often of an early version or prototype. A demo is a far more effective way of inducing bugs to manifest themselves than any number of test runs, especially when important people are watching.

2. demo version.

3.
 or purchase finalsite visit us online or call us toll free at 800.592.2469.
COPYRIGHT 2005 Professional Media Group LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Title Annotation:CASE STUDY
Publication:District Administration
Geographic Code:1U1CT
Date:Dec 1, 2005
Words:607
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