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Bronto Posts Strong 2006 Results with Profitable Revenues and Expanded Management Team.


Email Marketing Software Company Achieves 76% Revenue Growth

DURHAM, N.C. -- Email marketing provider Bronto Software, Inc. today announced that the company continued its pattern of profitability, recording the fifth profitable year in five years of business. In 2006, the company generated $3.1M in annualized annualized

Of or relating to a variable that has been mathematically converted to a yearly rate. Inflation and interest rates are generally annualized since it is on this basis that these two variables are ordinarily stated and compared.
 revenue from its subscription model business, a 76% increase over the previous year. The fourth quarter of 2006 was an especially productive period for Bronto as 73 new customers were added and annualized revenues increased 52% over the same quarter in 2005.

Fueled by explosive growth in the online retail and interactive agency markets in particular, Bronto's customer base grew 32% in 2006, boosting its count to 644 active clients. In addition, Bronto noted growth in the size of new customers signing up for their services. The average annualized revenue per customer increased over 30% in 2006 versus 2005.

New clients included online retailers such as Lake Champlain Chocolates Lake Champlain Chocolates is a privately held chocolate manufacturer located in Burlington, Vermont. The company handcrafts over one million pounds of gourmet chocolates each year. Their products are sold nationally through independent specialty food retailers.  and Blooms Today, as well as Coakley Heagerty, an integrated marketing communication agency. Other notable clients include Alliance Atlantis Alliance Atlantis Communications Inc. (formerly traded as TSX:AAC) is a Toronto-based media company, which now operates primarily as a specialty service operator in Canada. (a) Motion Picture Distribution LP, Mauri Pro Sailing, and TransAmerican Auto Parts Auto parts are components of automobiles. They mainly are, in alphabetic order (only car specific articles or articles with car section):
  • Air filter
  • Automobile self starter
  • Bell housing
  • Brakes
  • Bucket seat
  • Bumper
  • Buzzer
  • Battery
.

Mauri Pro Sailing has seen great success this year since incorporating Bronto's email marketing solution, with open rates that are 105 percent higher than the industry average and clickthrough rates are 288 percent higher. "Bronto's program has given us the ability to see what works and what doesn't. We are able to refine and continually improve our communications based on user reaction and response," said Juan Mauri, owner of Mauri Pro Sailing. "We've seen tremendous benefits from using Bronto's technology."

Bronto marked 2006 by instituting a number of changes designed to support their stellar growth, particularly in technology and the management team. The product software was entirely re-architected to provide a stable, scalable technology for the present and the future. In addition, a new data center was utilized to take best advantage of the capital investment in the company's infrastructure. A steady stream of product updates throughout the year ensured that clients always maintain the benefits of Bronto's continuous improvement philosophy.

In order to maintain and further improve its exemplary level of customer service, Bronto expanded its management team by adding Carolyn Sparano as director of client services and Susan Russo as director of marketing. Prior to Bronto, Carolyn served for four years as vice president of global technical support at Red Hat. Susan comes from VisionPoint Marketing, an interactive agency where she served as COO. Her prior experience includes founding partner of @plan and marketing director of The New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 Times.

"We are very proud of the Bronto team accomplishments this past year as well as the continued success of our customers," said Joe Colopy, Bronto CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "It has always been our goal to continually innovate in·no·vate  
v. in·no·vat·ed, in·no·vat·ing, in·no·vates

v.tr.
To begin or introduce (something new) for or as if for the first time.

v.intr.
To begin or introduce something new.
 our product and services to meet the demands and needs of our diverse customer base. With a strong management team in place and the support of our growing infrastructure, we look forward to propelling pro·pel  
tr.v. pro·pelled, pro·pel·ling, pro·pels
To cause to move forward or onward. See Synonyms at push.



[Middle English propellen, from Latin
 our company into a prosperous 2007."

About Bronto

Bronto Software, Inc. provides email marketing software to more than 600 online retailers, interactive agencies, and marketing departments around the world. Bronto's Web-based application See Web application.  and industry-leading customer service give marketers the tools and support needed for successful, permission-based email marketing programs.

Bronto Software was founded in 2002 and is headquartered in Durham, North Carolina Durham is a city in the U.S. state of North Carolina. It is the county seat of Durham CountyGR6 and is the fourth-largest city in the state by population. . Current Bronto customers include Lending Tree, JPMorgan Chase JPMorgan Chase (NYSE: JPM TYO: 8634 ) is one of the oldest financial services firms in the world. The company, headquartered in New York City, is one of the leaders in investment banking, financial services, asset and wealth management and private equity. With assets of $1.  Vastera, Duke University, and more. For more information, visit bronto.com.

Bronto - Better Email Marketing

(a) licensed from Alliance Atlantis Communications Inc., an indirect limited partner of Motion Picture Distribution LP, not a general partner.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 10, 2007
Words:602
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