Bronto's Email Marketing Solution Delivers Time and Cost Savings for Hancock's of Paducah.Bronto's Proactive Customer Service Approach Allows Hancock's to Focus Efforts on Email Marketing Best Practices DURHAM, N.C. -- Bronto Software, Inc. today announced that Hancock's of Paducah, one of the largest and oldest online fabric retailers, recently selected Bronto's email marketing solution to manage and grow its large email marketing program. Until recently, Hancock's of Paducah relied on internal email system that captured customer information from a database of previous orders. Like many retailers, Hancock's of Paducah built its contact list over time. However, the legacy system offered no effective way to routinely clean the list and a vast portion of contacts were dated, generating a high percentage of undeliverable un·de·liv·er·a·ble adj. Difficult or impossible to deliver: undeliverable mail. un email addresses See Internet address. . Additionally, the internal system was not user-friendly, forcing the company to invest a great deal of time into the operational logistics behind their email marketing efforts. With no view into their email contact list quality, deliverability, and other crucial statistics, Hancock's of Paducah ultimately selected Bronto following a comprehensive search of email marketing solution providers. "Before implementing Bronto, I spent so much of my time on the technology behind launching an email campaign that I was left with little time to actually market our product," said Blann Hancock, website marketing director at Hancock's of Paducah. "Previously, it would take nearly a week to prepare just one campaign. With Bronto I can accomplish the same task in minutes, allowing me to refocus Verb 1. refocus - focus once again; The physicist refocused the light beam" focus - cause to converge on or toward a central point; "Focus the light on this image" 2. my efforts on how to better market our products." Bronto reports a growing number of new clients looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. an alternative to their legacy, in-house solution. "Most companies think of in-house solutions as free. However, marketers need to realize the opportunity cost lost in terms of how much time is spent wrestling with cumbersome technology as opposed to marketing your product and generating revenue," said Bronto CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Joe Colopy. "You must also factor in additional operational expenses such as engineering or IT support, servers, and databases." "For us, customer service was a huge factor in choosing Bronto," explained Hancock. "Bronto's client services team has proven to be a true marketing partner. They've taken the time to learn our business and educate us on how to apply industry best practices to effectively connect with our customers." About Hancock's of Paducah Hancock's of Paducah ships products all over the nation and to 72 different countries worldwide every day. Hancock's of Paducah stands as the leader in the Quilting quilting, form of needlework, almost always created by women, most of them anonymous, in which two layers of fabric on either side of an interlining (batting) are sewn together, usually with a pattern of back or running (quilting) stitches that hold the layers World at providing the greatest selection of high quality fabrics and supplies at the fairest prices. Many of Hancock's of Paducah's employees have backgrounds in sewing sewing: see needlework. and know the value of customer satisfaction when it comes to fine fabrics and notions. About Bronto Software, Inc. Bronto Software, Inc. provides email marketing software to more than 600 online retailers, interactive agencies, and marketing departments around the world. Bronto's Web-based application See Web application. and industry-leading customer service give marketers the tools and support needed for successful, permission-based email marketing programs. Bronto Software was founded in 2002 and is headquartered in Durham, North Carolina Durham is a city in the U.S. state of North Carolina. It is the county seat of Durham CountyGR6 and is the fourth-largest city in the state by population. . Current Bronto customers include Trek Bikes, Lending Tree, JPMorgan Chase JPMorgan Chase (NYSE: JPM TYO: 8634 ) is one of the oldest financial services firms in the world. The company, headquartered in New York City, is one of the leaders in investment banking, financial services, asset and wealth management and private equity. With assets of $1. Vastera, Duke University, and more. For more information, visit www.bronto.com. Bronto - Better Email Marketing |
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