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Bronco Completes Purchase of Napa Ridge Brand Asset Inventory.


Business Editors/Food & Wine Writers

CERES Ceres, in astronomy
Ceres (sîr`ēz), in astronomy, a dwarf planet, the first asteroid to be discovered. It was found on Jan. 1, 1801, by G. Piazzi.
, Calif.--(BUSINESS WIRE)--Jan. 6, 2000

Completion of the sale of the Napa Ridge(R) brand asset and inventory from Beringer Wine Estates to the Bronco Wine Company The Bronco Wine Company is a vintner that produces wines under several brands and is based in Ceres, California . They are the fourth largest producer of wine in the United States.  was announced today by Joseph S. Franzia This article or section is in need of attention from an expert on the subject.
Please help recruit one or [ improve this article] yourself. See the talk page for details.
 and John Franzia, Jr., Bronco bronco: see mustang.  co-presidents.

"We are very pleased that our family has been able to purchase this super premium brand and assets from our friends at Beringer Wine Estates," they said. "We have acquired a strong nationwide consumer franchise in the super premium Napa Ridge(R) Brand and we look forward to achieving its potential in the market place."

The sale includes the Napa Ridge(R) brand asset and inventory; no facility, vineyards or other real estate are included. The announced price was approximately $40 million. The Bronco Wine Company was founded in 1973 and has grown rapidly, with strengths in vineyards, production, marketing and distribution.

Wine industry veteran Jim Carter will be the general manager of Napa Ridge(R) Winery win·er·y  
n. pl. win·er·ies
An establishment at which wine is made.

Noun 1. winery - distillery where wine is made
wine maker
 for Bronco Wine Company. The Napa Ridge(R) Winery will be operated as a separate operation. Carter says "I look forward to growing the Napa Ridge(R) brand" and announced that "we will be doing an advertising agency review to help build our Napa Ridge(R) super premium brand image."

All interested parties may contact Jim Carter by telephone at 707/935-7794 or by e-mail at CarterWine@aol.com America Online's Internet domain address. When sending e-mail to an AOL subscriber via the Internet, the aol.com is the last part of the address; for example: jjones@aol.com. . Napa Ridge's new phone number is at 877/411-6272 and the new fax number is 209/537-0550.
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Publication:Business Wire
Geographic Code:1USA
Date:Jan 6, 2000
Words:250
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