Brogan & Partners Lands Three New Accounts.Business Editors CARY, N.C.--(BUSINESS WIRE)--July 23, 2001 Brogan & Partners Convergence Marketing, an award-winning, full service advertising and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most firm that recently expanded to the Triangle, today announced that it has begun work on three new local accounts. The three additions fit into the agency's focus on high-tech, health care and business services accounts. Brogan & Partners is providing marketing services to Environmental Health Perspectives, a monthly publication of the National Institute of Environmental Health Sciences- NIH "Not invented here." See digispeak. NIH - The United States National Institutes of Health. ; to Performaworks, a company with a suite of products that helps companies connect organizational strategy to execution; and marketing and public relations to Industrial Microwave Systems, a growth stage company that applies microwave energy to industrial processes. The companies are located in Research Triangle Park Research Triangle Park, research, business, medical, and educational complex situated in central North Carolina. It has an area of 6,900 acres (2,795 hectares) and is 8 × 2 mi (13 × 3 km) in size. Named for the triangle formed by Duke Univ. , Raleigh, and Morrisville, respectively. "We bring 16 years of experience and more than $50 million in annual billings to this market and combine that with the enthusiasm of a start-up Start-up The earliest stage of a new business venture. . A growing number of companies find that refreshing," said Agency Partner Jim Tobin James Anthony Tobin, known as Abba Dabba, (December 27, 1912, Oakland, California—May 19, 1969, Oakland) was a right-handed major league baseball pitcher with the Pittsburgh Pirates, Boston Bees/Braves and Detroit Tigers from 1937 to 1945. , who runs the Triangle office. Environmental Health Perspectives was looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. strong account service. "For us, switching to Brogan was so refreshing. They deliver projects early, we have multiple choices every time, and they've been taking us in the new directions we've been needing to go," said Brandon Adams, EHP's marketing director. Performaworks chose Brogan after an extensive agency search. "We brought in agency after agency. We reviewed processes and we reviewed their creative philosophy. Brogan & Partners just understands strategic marketing and we think they'll be a good partner in helping us grow," said Karen Brown, marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales manager for Performaworks. Industrial Microwave Systems chose Brogan & Partners because of the agency's strategic focus. "Brogan offered us all of the tools we could need under one roof," said Jay Borkowski, Executive Vice President of IMS (1) See IP Multimedia Subsystem. (2) (Information Management System) An early IBM hierarchical DBMS for IBM mainframes. IMS was widely implemented throughout the 1970s under MVS and continues to be used under z/OS. . "But even more so, they brought a strategic perspective to the account. They started by understanding our business goals and how their work could help us achieve those goals." About Brogan & Partners Brogan & Partners is an award-winning convergence marketing company that marries online strategies with conventional advertising, public relations and other communications vehicles. They opened for local business in Cary earlier this year. For more information, visit the Brogan & Partners website at www.brogan.com. |
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