Brodia.com Personal Commerce Site to Add Price Comparison Feature From ClickTheButton.com.Business & Internet Editors SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden and NEW YORK--(BUSINESS WIRE)--March 29, 2000 Brodia, a leader in personal e-commerce technologies, and ClickTheButton.com, Inc., a maker of free software that allows shoppers to compare prices and product shipping costs while browsing See browse. online stores, today announced an agreement to provide Brodia users with ClickTheButton's unbiased price comparisons at the point-of-sale on Brodia-powered sites. Brodia first will integrate the ClickTheButton technology on its own brodia.com site, one of the leading personal commerce and shopping sites on the Internet. It also is expected to be phased into the Brodia-powered e-commerce services of its major credit card issuer and bank partners. "We're putting the best tools into consumers' hands for every stage of the online buying process, " said Ron Martinez, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Brodia. "ClickTheButton lets people considering a purchase at an online merchant view price comparisons right at the point of sale. This enables the consumer to make the best buying decisions, even as it provides a powerful new way for merchants to reach highly qualified potential customers. And like the other services integrated into Brodia-powered sites--product comparisons, merchant ratings, and search by Internet keyword--ClickTheButton is fast, reliable, and extremely useful." "We are very excited about the opportunity to work with Brodia and enhance the overall online shopping experience for their users, who will now have hassle-free access to price comparisons on millions of products from hundreds of on-line stores," said Cheyenne Ehrlich, Chairman and CEO of ClickTheButton. "Our software is extremely flexible and complements and easily co-brands with all of Brodia's online partners and others." About Brodia Brodia (www.brodia.com) provides new and better ways for consumers to manage personal commerce on the Internet. It offers an advanced server-based electronic wallet See digital wallet. , operates premier co-branded shopping sites, partnering with major financial institutions and web properties to offer complete personal commerce management tools to their customers. In January, Brodia announced the acquisition of WishConnect, the first online gift registry The configuration database in all 32-bit versions of Windows that contains settings for the hardware and software in the PC it is installed in. The Registry is made up of the SYSTEM.DAT and USER.DAT files. Many settings previously stored in the WIN.INI and SYSTEM. for any merchant and any occasion. Based in San Francisco and funded by Draper Fisher Jurvetson Draper Fisher Jurvetson (DFJ) is a venture capital firm based in Menlo Park, California with affiliate offices in more than 30 cities around the world and over $4.5 billion in capital commitments. and Capital Z, Brodia simplifies and organizes online shopping around the individual, helping consumers find what they are looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. while protecting their privacy and eliminating unwanted marketing. The company's leadership team has led important innovations in e-commerce. Brodia played a key role in the development of Electronic Commerce Modeling Language (www.ecml.org), an open standard designed to streamline online merchant forms. About ClickTheButton ClickTheButton (www.ClickTheButton.com) was the first company to provide Internet shoppers with unbiased, point-of-sale price comparisons. The service, rated 5-stars by ZDNet, allows shoppers to compare prices on more than 3 million products at over 300 online stores. ClickTheButton.com, Inc., is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. headquartered in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. . ClickTheButton recently acquired BuyWiz, Inc., maker of the Web's first universal shopping cart. The cart allows shoppers to select products from sites across the Web and buy instantly, or store items in the cart while BuyWiz tracks prices and alerts users of sales. Together, the combination of these services builds shoppers' confidence and makes buying online easier than ever before. To get ClickTheButton's free software for Windows and Macintosh, visit its website. Download To receive a file transmitted over a network. In any communications session, "download" means receive, and "upload" means send. The download/upload often implies a big/little scenario, in which data is being downloaded from the "big" server into the "little" user's computer. takes approximately 30 seconds on a 56K connection. |
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