Brodia Partners with Respond.com to Offer 'Shop By Request' Service.Business Editors/High-Tech Writers PALO ALTO Palo Alto, city, California Palo Alto (păl`ō ăl`tō), city (1990 pop. 55,900), Santa Clara co., W Calif.; inc. 1894. Although primarily residential, Palo Alto has aerospace, electronics, and advanced research industries. , Calif.--(BUSINESS WIRE)--May 23, 2000 Brodia (http://www.brodia.com), a leader in personal ecommerce technologies, and Respond.com(TM) (http://www.respond.com), a leading online shopping service that allows customers to "shop by request," today announced an agreement that adds Respond.com's innovative service to Brodia's current suite of personal commerce applications. The agreement extends Respond.com's reach to the growing list of premier financial institutions that have embraced Brodia's advanced digital wallet The electronic equivalent of a wallet for e-commerce transactions. Also called an "e-wallet," it holds credit card data and passwords for logging into Web sites. The wallet data may reside in the user's machine or on the servers of the wallet service. , online shopping and other personal commerce management services. "Our agreement with Respond.com adds even greater depth to the personal commerce services Brodia delivers to the customers of our financial institution partners," said Ron Martinez, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Brodia. "'Shop by request' fits seamlessly with the other tools in the Brodia-powered Personal Commerce Manager." Brodia's advanced online commerce platform enables simplified purchasing and payment across the Web, through the issuance and servicing of Web-based "digital" payment instruments, including a suite of personal commerce management services. These services include password management, privacy protection, product research, pricing comparison, merchant evaluation, automatic form fill, rewards programs and enhanced security for online payments. "We are excited to expand the distribution of Respond.com's service through Brodia's extensive network of first class financial institution partners," said Will Clemens, CEO of Respond.com. "Brodia has made the integration of the 'shop by request' service effortless and we look forward to acquiring new partners with them." Respond.com's "shop by request" service allows customers to submit a simple, anonymous request in their own words with their purchase criteria, and sellers respond directly through email. The customers are never obligated ob·li·gate tr.v. ob·li·gat·ed, ob·li·gat·ing, ob·li·gates 1. To bind, compel, or constrain by a social, legal, or moral tie. See Synonyms at force. 2. To cause to be grateful or indebted; oblige. to buy, and their identity is only revealed when they contact the seller directly. Respond.com connects customers with sellers in more than 3,000 categories, ranging from travel services to apparel and accessories to consumer electronics and more. The "shop by request" technology will be branded with the name of the Brodia-participating financial institution partner along with the notation, "Powered by Respond.com." This is consistent with Brodia's strategy of providing integrated "best of breed" personal commerce services on a co-branded basis, in support of its partners' brand and business objectives. About Brodia Brodia is redefining the way consumers manage their personal commerce on the Internet with an integrated suite of applications that dramatically simplifies purchasing and payments across the Web. The company's advanced online commerce platform delivers a rich array of services, including password management, product research, merchant evaluation, pricing comparison and automatic form fill, privacy protection, enhanced security for online payments, transaction record keeping and rewards programs. Offered in partnership with leading financial institutions, the Brodia Personal Commerce Manager transforms the traditional plastic payment card into a powerful consumer tool for the new, networked economy. Brodia is the market leader in bank-branded e-commerce services with access through current partnerships to more than 100 million credit card holders. Based in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , the company is funded by Draper Fisher Jurvetson Draper Fisher Jurvetson (DFJ) is a venture capital firm based in Menlo Park, California with affiliate offices in more than 30 cities around the world and over $4.5 billion in capital commitments. and Capital Z. About Respond.com Respond.com(TM) (http://www.respond.com) is the leading online shopping service that allows customers to "shop by request" and use their own words to get exactly what they want. Respond.com takes the work out of shopping, saving customers effort and time. Sellers with Respond.com benefit by receiving highly-targeted leads from customers who are ready to buy. Respond.com has partnered with American Express American Express (NYSE: AXP), sometimes known as "AmEx" or "Amex", is a diversified global financial services company, headquartered in New York City. The company is best known for its credit card, charge card and traveler's cheque businesses. , America Online See AOL. , Inc. (AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. ), Excite@Home and additional online businesses to provide their members access to Respond.com's community of customers and sellers. Based in Palo Alto, California “Palo Alto” redirects here. For other uses, see Palo Alto (disambiguation). Palo Alto (IPA: /ˌpæloʊˈʔæltoʊ/, from Spanish: palo: "stick" and alto: "high", i.e. , the company is funded by The Barksdale Group, Benchmark Capital Benchmark Capital is a venture capital firm responsible for the early stage funding of some very successful startups, including eBay. In 1995, the firm invested $6.7 million in eBay, which became worth more than $5 billion by the spring of 1999 and resulted in one of Silicon , Hummer Winblad Venture Partners and Morgan Stanley  To comply with Wikipedia's , the introduction of this article needs a complete rewrite. Dean Witter Private Equity, along with Access Technology Partners, Amerindo Capital Management, Attractor Investments and Index Ventures. Respond.com was founded in 1998.
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