Brodeur Porter Novelli Announces Global Public Relations Group For Technology-Based Businesses.BOSTON--(BUSINESS WIRE)--Oct. 14, 1997-- New Group Includes Major Acquisition, Links Leading Agencies In 22 Countries Brodeur Porter Novelli Porter Novelli International is a leading, global PR and lobbying firm. It is part of the Omnicom Group of advertising and marketing companies, the world's largest advertising conglomerate. The following article on Porter Novelli was obtained from "Sourcewatch. today announced the creation of one of the world's largest public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most groups focused exclusively on serving technology-based businesses worldwide. The new enterprise includes the acquisition by the Omnicom Group
The Omnicom Group (NYSE: OMC) is the world's largest advertising agency holding company in terms of revenue (and one of the big six of A Plus Group, a leading U.K. technology PR consultancy, which will change its name to Brodeur A Plus in January, 1998. In addition, the largest PR firm in Germany, Kohtes & Klewes, is forming a new technology spinoff Spinoff A new, independent company created through selling or distributing new shares for an existing part of another company. Notes: Spinoffs may be done through a rights offering. to be called Brodeur Kohtes & Klewes, and a new technology unit of Turnbull Porter Novelli, the number one PR firm in Australia, will be branded Brodeur Technology and operate from a new office in Sydney. As part of the expanded global operation, Brodeur Porter Novelli also announced new affiliate agreements with 18 other leading technology agencies in 22 countries on five continents, linking over 600 PR specialists. The company opened new Brodeur Porter Novelli regional headquarters to service Asia Pacific (Singapore) and South/Latin America (Florida). John Brodeur, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Brodeur Porter Novelli, who will lead an expanded executive team to operate the new global entity, said more acquisitions, minority investments and affiliations will be announced in the coming months. Brodeur said the enterprise is unlike any other global technology PR operation. "Companies needing worldwide technology PR support had two choices up to now: Manage several of good, smaller technology PR agencies to get worldwide coverage, or hope the global brand-name PR players with limited technology expertise could do the job," he commented. "Brodeur Porter Novelli offers the best of both models, allowing clients to manage global programs through single points of coordination while also providing access to the best local technology PR agencies around the world. "The very core of Brodeur Porter Novelli is technology, pure and simple. Our clients are moving at web speed to globalize glob·al·ize tr.v. glob·al·ized, glob·al·iz·ing, glob·al·iz·es To make global or worldwide in scope or application. glob with a trusted PR agency which isn't experimenting with offering technology PR resources worldwide. We have been working with most of the firms in the group for many years. All are market leaders in their countries, and together we share a commitment to growing and operating the number one technology PR group in the world." Clients currently handled by multiple agencies in the group include IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , PLATINUM Technology Platinum Technology Inc. was founded by Andrew Filipowski in 1987 to market and support deployment of Database Management software products and the applications enabled by database management technology and render related services. , Data General, Hyperion, 3M, QSP QSP Relay (amateur radio Q code) QSP Quality Software Products QSP Quality Samples Program QSP Quiet Supersonic Platform QSP Quick Start Package QSP Quality System Procedure QSP Quality Selection Process QSP Quality Seafood Programme , ATML ATML Automatic Test Markup Language ATML Automated Test Markup Language , and Symbol Technologies. In addition to John Brodeur, the executive team includes Andrea Carney car·ney n. Informal Variant of carny. of Brodeur Porter Novelli as managing director, North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. ; Mike Copland of Brodeur A Plus as managing director, Europe, the Middle East and Africa Europe, the Middle East and Africa, usually abbreviated to EMEA, is a regional designation used for government, marketing and business purposes. It is particularly common amongst North American based companies, who often divide their international operations into the ; Peter Connell - who opened a Brodeur Porter Novelli office in Singapore this summer - as managing director, Asia Pacific; Keith Lindenburg of Brodeur Porter Novelli as managing director, global business and Stan Woods of Brodeur A Plus as managing director of strategy development. In addition, Simon Dibb of Brodeur Porter Novelli was named international account manager. Established in 1985 in the U.S.A., Brodeur Porter Novelli serves clients in high technology and consumer technology with marketing-based PR services, including traditional and online interactive communications. It has 200 staff in five U.S. offices. Brodeur Porter Novelli has been voted three times the No.1 U.S. High Technology Agency by Inside PR, a leading industry publication. The new Brodeur Porter Novelli group will work closely with its parent company, Porter Novelli International, to provide the full range of public relations services. Porter Novelli, owned by Omnicom and managed by Omnicom's Diversified Agency Services, is the fourth largest international public relations firm with offices in more than 40 countries. -0- FACT SHEET Brodeur Porter Novelli One of the world's largest public relations groups focused exclusively on serving technology-based businesses worldwide
Group Agencies:
U.S.A. Brodeur Porter Novelli (Boston
headquarters, five U.S. offices)
Argentina del Castillo Consultores en Comunicacion
Australia Brodeur Technology
Brazil Assessoria de Comunicacoes (ADS)
Chile Centro Editor 2
China H-Line
Colombia Compass/Communications and PA Strategies
France SRRP
Germany Brodeur Kohtes & Klewes
Hong Kong Newell Public Relations
Israel Koteret International
Japan Cosmo Public Relations
Mexico/Latin Am. Brodeur Porter Novelli (Florida hub)
Netherlands Schoep & Van der Toorn
Singapore Brodeur Porter Novelli (Asia Pacific hub)
Barr & Chan
Bentley Porter Novelli
Spain Comunicacion Empresarial
South Africa Sefin Marketing Communications
Sweden Jerry Bergstrom
Thailand CCI
UAE/Middle East Spot On Marketing
U.K. Brodeur A Plus Group
Venezuela Enlace/Publex
CONTACT: Brodeur Porter Novelli Margaret Bonilla or Chris Webber For the Canadian-born former BBL basketball player, see . Mayce Edward Christopher Webber III, better known as Chris Webber or C-Webb (born March 1, 1973, in Detroit, Michigan), is an American professional basketball player for the Detroit Pistons of the NBA.. , (617) 587-2800 |
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