Broderick Associates Launches MarketLeaders, A Lead Generation Program for Professional Services Firms.Business Editors/High Tech Writers SAN FRANCISCO--(BUSINESS WIRE)--July 25, 2001 National Marketing and Sales Consultancy to Help Clients Increase Business, Build Brand With Program That Integrates Marketing and Sales Broderick Associates, a national marketing and sales consulting group that focuses primarily on professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. firms, has launched MarketLeaders(SM), a strategic lead generation program designed exclusively for professional services firms. This new program integrates the marketing and sales process A sales process is a systematic approach for performing product or service sales. The reasons for having a sales process include seller and buyer risk management, achieving standardized customer interaction in sales and scalable revenue generation. within a professional services organization to generate qualified leads, increase business and build brand in the marketplace. "Our experience shows that, while most professionals excel at Verb 1. excel at - be good at; "She shines at math" shine at excel, surpass, stand out - distinguish oneself; "She excelled in math" serving clients and building on introductions, generating leads is another story," said Maureen Broderick, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Broderick Associates. "While many firms have some level of marketing program in place, few have effectively integrated sales into those programs. We find that when marketing and sales work together, the results are amazingly powerful." Unlike other lead generation programs, MarketLeaders(SM) is tailor-made for the professional services arena and employs senior professionals as business development managers. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Broderick, "Our staff is experienced in the professional services world. They know how to reach and talk to senior executives. They work from an understanding of the client's business, not from a canned script." "In addition, our business development managers provide instant feedback on leads and work closely with the client to strategize follow-up and to track leads through resolution. We call it the 'nag factor,'" said Broderick. "It's one of the aspects of our service that makes our program unique." MarketLeaders(SM) complements other Broderick Associates' offerings, including its strategic integrated marketing and communications programs for professional services firms. MarketLeaders(SM) uses a five-step methodology, from initial strategy through sales management Sales Management Role and Goal Importance of sales management is critical for any commercial organization. Expanding business in not possible without increasing sales volumes, and effective sales management goal is to organize sales team work in such a manner that ensures a , to create an integrated marketing and sales program tailored to the needs of each client. About Broderick Associates Broderick Associates provides strategic marketing and sales counsel to professional services firms and b-to-b companies nationwide. Broderick Associates has offices in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , Philadelphia, St. Louis and San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. . For more information, visit www.broderickassociates.com. |
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