Broderbund Welcomes First Members of its Fremont Educational Software Division; Core Group of Former Learning Company Employees to Develop Early Learning Software.NOVATO Novato (nōvä`tō), residential city (1990 pop. 47,585), Marin co., W Calif., N of San Fransisco on San Pablo Bay; inc. 1960. In a farming and dairying area, it produces cosmetics, metal products, telephone apparatus, lumber, and wiring , Calif.--(BUSINESS WIRE)--March 21, 1996--Broderbund Software, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :BROD BROD Big Bike Riders of Dagupan (Motorcycle Club in the Philippines) ) today announced the formation of an educational software development division based in its Fremont Fremont (frē`mŏnt). 1 City (1990 pop. 173,339), Alameda co., W Calif., on San Francisco Bay; inc. 1956. Long an agricultural center, with champagne vineyards founded (1870) by Leland Stanford, it still ships fruits and vegetables. , Calif., facilities. The initial team of former employees of The Learning Company, a division of SoftKey See soft key. International, will provide a strong foundation for the development of curriculum-based software for the school and home markets. The team of software developers brings more than 50 years of combined experience developing early learning software. Members of this new division were key members of the creative team that developed some of the best known award-winning software for children, such as The Reader Rabbit Reader Rabbit is an edutainment software franchise created in 1989 by The Learning Company. This series currently makes up the greater part of a franchise of grade-based and subject-based titles, where the games for infancy through second grade feature Reader Rabbit. Series, Math Rabbit, The Treasure Series, The Super Solver Series and The Children's Productivity Series. The Fremont Education Division will report to Harry Wilker, senior vice president of Broderbund Studios, the company's product development arm. "We could not be more pleased to welcome these new members to Broderbund's product development family," said Bill McDonagh, President and Chief Operating Officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. of Broderbund. "Combined with our existing development groups in Novato and the recent appointment of Pat Walkington as our new vice president of educational sales and marketing, we feel this makes Broderbund an even stronger force in the educational software market." In a separate announcement, Broderbund announced Pat Walkington, former vice president of educational sales for The Learning Company, has joined Broderbund as vice president of educational sales and marketing. Walkington joined The Learning Company as director of educational sales in 1986. As part of the founding team of 30, she managed the company's school business through 40 quarters of consecutive growth. She was appointed vice president of educational sales at The Learning Company in 1994. Walkington will report to Jan Gullett, senior vice president of sales and marketing at Broderbund. "Broderbund was the first company to really establish the viability of the educational software category with Where in the World is Carmen Sandiego Carmen Sandiego refers to a media franchise of edutainment computer games, television programs, books and other media featuring a thieving villainess of the same name. ? in 1985. With our introduction of the Active Mind Series of single-subject educational software in 1995, we have strengthened our position in this market," said McDonagh. "It's only natural for Broderbund to continue to move forward in education." Broderbund's current portfolio of educational software includes Where in the World is Carmen Sandiego?, Where in the USA is Carmen Sandiego?, Where in Space is Carmen Sandiego?, The Amazing a·maze v. a·mazed, a·maz·ing, a·maz·es v.tr. 1. To affect with great wonder; astonish. See Synonyms at surprise. 2. Obsolete To bewilder; perplex. v.intr. Writing Machine, Math Workshop, James Discovers Math, The Logical Journey of the Zoombinis, The Playroom, The Treehouse, Carmen Sandiego: Junior Detective Edition, and Alien Tales. Broderbund is a diversified diversified (di·verˑ·s consumer software company offering a broad selection of award-winning products for use in homes, schools and small businesses. Broderbund has a successful track record of identifying and capitalizing on emerging trends through the development of innovative software that takes advantage of the latest personal computer technologies. Broderbund's site on the worldwide web is located at http://www.broderbund.com. -0- Note to Editors: Where in the World is Carmen Sandiego?r, Where in the USA is Carmen Sandiego?, Where in Space is Carmen Sandiego?, The Amazing Writing Machine, Math Workshop, James Discovers Math, The Playroom, The Treehouse, Carmen Sandiego: Junior Detective Edition, and Alien Tales are registered trademarks of Broderbund Software, Inc. The Logical Journey of the Zoombinis is a trademark of Broderbund Software, Inc. The Reader Rabbit Series, Math Rabbit, The Treasure Series, The Super Solver Series and The Children's Productivity Series are registered trademarks of The Learning Company, a subsidiary of SoftKey International. CONTACT: Broderbund Software Inc. Eric Winkler Winkler may refer to:
eric_winkler@broder.com Robin Linstrom, 415/382-4449 (IR) robin_linstrom@broder.com Claire LeBeaux, 510/494-2754 (Fremont) |
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