Broderbund Software Inc. Welcomes Pat Walkington To The Position Of Vice President Of Educational Marketing And Sales; Former Learning Company Vice President to Lead Broderbund's Educational Efforts.NOVATO Novato (nōvä`tō), residential city (1990 pop. 47,585), Marin co., W Calif., N of San Fransisco on San Pablo Bay; inc. 1960. In a farming and dairying area, it produces cosmetics, metal products, telephone apparatus, lumber, and wiring , Calif.--(BUSINESS WIRE)--March 12, 1996--Broderbund Software Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :BROD BROD Big Bike Riders of Dagupan (Motorcycle Club in the Philippines) ) is pleased to welcome Pat Walkington, former vice president of educational sales for The Learning Company, to it executive management team. Walkington will fill the position of vice president of educational sales and marketing, a post formerly held by Marylyn Rosenblum, who left Broderbund in 1995. Walkington joined The Learning Company, now a subsidiary of SoftKey International, as director of educational sales in 1986. As part of the founding team of 30, she managed the company's school business through 40 quarters of consecutive growth. She was appointed vice president of educational sales at The Learning Company in 1994. Walkington will report to Jan Gullett, senior vice president of sales and marketing at Br_derbund. "I am excited to welcome Pat to Broderbund. We conducted a search of the school market and Pat was the candidate that had the best combination of experience with the educational dealer network and vision for the overall educational software market," said Gullett. "I have no doubt that Pat's energy and knowledge will accelerate Broderbund's leadership in the school market." Walkington, 49, will manage Broderbund's Educational Sales and Marketing Group, which develops and markets tools and curriculum-based products for the K-12 market. It is her goal to define stronger links between Broderbund's educational software developed for the home and products developed for the classroom. Walkington is also excited about the opportunities to utilize the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the as a resource for teachers. "I think there is both a challenge to the industry and an opportunity for Broderbund to provide meaningful services for educators in the Internet. This is the time to turn the promise of the Internet into tangible tools for our teachers," said Walkington. "I am excited about joining Broderbund, because I believe this company has the experience and the leadership to produce the best educational products for both the home and the school. " Walkington, who was director of educational marketing for Commodore Business Machines (company) Commodore Business Machines - (CBM) Makers of the PET, Commodore 64, Commodore 16, Commodore 128, and Amiga personal computers. Their logo is a chicken head. and a former teacher, holds a Masters in Curriculum and Reading and a Masters in School Administration from Arizona State University Arizona State University, at Tempe; coeducational; opened 1886 as a normal school, became 1925 Tempe State Teachers College, renamed 1945 Arizona State College at Tempe. Its present name was adopted in 1958. . Broderbund is a diversified diversified (di·verˑ·s consumer software company offering a broad selection of award-winning products for use in homes, schools and small businesses. Broderbund has a successful track record of identifying and capitalizing on emerging trends through the development of innovative software that takes advantage of the latest personal computer technologies. Broderbund's site on the worldwide web is located at http://www.broderbund.com. CONTACT: Broderbund Software Inc. Eric Winkler Winkler may refer to:
Internet: eric_winkler@broder.com |
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