Broderbund Software Appoints Rodoni to Lead Banner Blue Division, Creators of the No. 1-Selling Family Tree Maker Software Line; Banner Blue Founder Kenneth Hess Steps Down.FREMONT, Calif.--(BUSINESS WIRE)--Nov. 1, 1996--Alma Rodoni has been appointed President of the Banner Blue Division of Broderbund Software, Inc. Rodoni will report directly to William McDonagh, President of Broderbund, and she will lead all activities of the Banner Blue Division. Banner Blue founder Kenneth Hess will be retiring to pursue other interests. In 1995, Broderbund Software acquired privately-held Banner Blue Software, Inc. Banner Blue's line of genealogy software Genealogy software is computer software used to collect, store, sort, and visualize genealogical data. Genealogy software will often generate kinship charts based on the data entered. had been a success for years, and the similar product line strategies of the two companies made them a natural fit. Over the past two years, as a Division of Broderbund Software, Banner Blue has continued its stellar performance, developing new versions of its popular Family Tree Maker and Family Archive CD product lines, maintaining 70% or more market share in the genealogy category(1), and developing a revenue-producing web site at www.familytreemaker.com. Hess and Rodoni have worked together to lead the Division and ensure those successes. Hess initially founded the company in 1984 with Org Plus, an organization charting program, which is now used by most Fortune 500 companies. Over the years, it became evident that many customers were using the business charting package to develop their family trees This is an index of family trees available. It includes noble, politically important and royal families as well as fictional families and thematic diagrams. Europe
CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). , and now the Internet) to better meet the needs of the family history enthusiast. In 1995, Banner Blue was acquired by Broderbund Software. After a period of nearly two years working to ensure a smooth transition from a privately-held company to a Division of a larger corporation, Hess has resigned his position as President. "I'm proud of the success of Banner Blue. We create quality genealogy software products that have very strong sales and lead the market. I have complete confidence in Alma's ability to lead the Banner Blue Division through the coming years. There are many opportunities ahead, particularly on the Internet, and she has the experience to make the Banner Blue Division a strong component of Broderbund's continued success." Rodoni has been a member of Banner Blue's management team for the past 10 years. Previously, she worked at Hewlett-Packard Company and General Electric Information Services See Information Systems. Company. She received her Bachelor of Arts degree in Psychology and Business Administration from the California State University Enrollment  at Chico and earned her Master's degree master's degreen. An academic degree conferred by a college or university upon those who complete at least one year of prescribed study beyond the bachelor's degree. Noun 1. in Business Administration from Santa Clara University. Broderbund Software, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :BROD BROD Big Bike Riders of Dagupan (Motorcycle Club in the Philippines) ) is a diversified consumer software company that offers a broad selection of award-winning products for use in homes, schools, and small businesses. The Banner Blue Division of Broderbund develops the Family Tree Maker product line, which includes a collection of over 60 Family Archive CDs containing information from historical genealogical records and a genealogy web site at www.familytreemaker.com. -0- 1) According to independent researcher PC Data, Reston, VA. CONTACT: Broderbund Software Media Contact Only: Claire LaBeaux, 510/494-2754 (Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most ) claire_labeaux@broder.com or Robin Linstrom, 415/382-4449 (Investor Relations Investor relations The process by which the corporation communicates with its investors. ) robin_linstrom@broder.com |
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