Broderbund Partners With NetPlay in Online Venture.NOVATO, Calif.--(BUSINESS WIRE)--Jan. 30, 1997--Broderbund Software, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :BROD BROD Big Bike Riders of Dagupan (Motorcycle Club in the Philippines) ) made another advance in the online arena by investing in NetPlay Inc., a multi-player game developer based in San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. , Calif. Under terms of the agreement, Broderbund, publisher of the best-selling Carmen Sandiego Carmen Sandiego refers to a media franchise of edutainment computer games, television programs, books and other media featuring a thieving villainess of the same name. (TM) series, The Print Shop(R) family and Myst(R), will take a minority interest in NetPlay and will distribute the NetPlay Game Club(TM) through its retail distribution channel. "NetPlay's games are fun and engaging and fit well with our education and productivity products," said Michael Murray Michael Murray may refer to several people:
Broderbund will be a charter advertiser in the NetPlay Game Club and partner with NetPlay in other co-marketing efforts. NetPlay's signature product is the NetPlay Game Club, which features multi-player games on the Internet for all family members from school age children to adults. The NetPlay Game Club allows players to compete for prizes against other players of the same general age group and ability from around the country. "We're thrilled with Broderbund's decision to join forces with us," said NetPlay founder and chief executive officer, Leland Ancier. "It reaffirms our business model and it is a win-win relationship." "This partnership gives NetPlay the opportunity to partner with a leader in the family edutainment Educational material that is also entertaining. (application) edutainment - Interactive education and entertainment services or software, usually supplied commercially via a cable network or on CD-ROM. product category," added Jeff Herscovitz, NetPlay vice president of marketing and sales. Broderbund Software, Inc. develops, publishes and markets a broad line of interactive content for use in homes, schools and small businesses. Since its founding in 1980, Broderbund has pioneered innovative award winning products that take advantage of the latest technologies. Broderbund has a successful track record of identifying and capitalizing on emerging trends through its studio development approach. Broderbund's web site is located at http://www.broderbund.com . NetPlay Inc. designs multi-player games and servers, and in conjunction with its internet-based NetPlay Game Club, has developed a patent-pending advertising delivery and tracking system. The company was founded in September 1995 by Inc. Magazine Entrepreneur Of The Year (1991) Leland J. Ancier. NetPlay's web site is located at http://www.netplay.com . Broderbund, Carmen Sandiego, The Print Shop and Myst are trademarks or registered trademarks of Broderbund Software, Inc. NetPlay and NetPlay Game Club are trademarks of NetPlay Inc. All other marks are trademarks or registered trademarks of their respective holders. CONTACT: Broderbund Software, Inc. Robin Linstrom, Investor Relations Investor relations The process by which the corporation communicates with its investors. , 415/382-4449 robin_linstrom@broder.com Eric Winkler Winkler may refer to:
eric_winkler@broder.com or NetPlay Inc. Jeff Herscovitz, 619/350-1240 ext. 106 Vice President of Marketing and Sales jeffh@netplay.com |
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