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Broderbund Announces Strategic Alliances With Leading Manufacturers.


FREMONT, Calif.--(BUSINESS WIRE)--Oct. 2, 1998--

Top-Tier Wall Coverings, Window Coverings, Fabric & Paint

Manufacturers Sign Partnership For Inclusion in Best-Selling

3D Home Software Series

Broderbund Software, Inc., a wholly owned subsidiary Wholly Owned Subsidiary

A subsidiary whose parent company owns 100% of its common stock.

Notes:
In other words, the parent company owns the company outright and there are no minority owners.
 of The Learning Company (NYSE NYSE

See: New York Stock Exchange
:TLC TLC total lung capacity; thin-layer chromatography.

TLC
abbr.
1. thin-layer chromatography

2.
), today announced its partnership with twelve premium wall coverings, window coverings, fabric and paint manufacturers for use in the company's best-selling 3D Home(TM) software series.

"When our 3D Home customers told us about the importance of being able to accurately visualize, and therefore realize the plans they design, we responded with more than just the best 3D visualization capabilities," said Sheila Dahlgren, Director of Marketing for Broderbund's Home Design Division. "We partnered with the best manufacturers of wall coverings, window coverings, fabric and paint to deliver, with unprecedented ease, the ability to realistically see their remodeling remodeling /re·mod·el·ing/ (re-mod´el-ing) reorganization or renovation of an old structure.

bone remodeling
 and decorating designs before they begin the actual projects."

Broderbund has signed agreements with the following manufacturers: Behr(r) Paint Company; Benjamin Moore This article is about the American bishop. For the British biochemist, see Benjamin Moore (biochemist).
Benjamin Moore (1748 – 1816) was the second bishop of the Episcopal Diocese of New York.
 Paints; Brewster Wallcoverings; Duralee Fabrics; F. Schumacher & Co. (makers of Waverly and Village); Hunter Douglas Hunter Douglas N.V. (Euronext:HDG) is a Dutch public corporation and major worldwide manufacturer of high-quality window coverings and . Hunter Douglas has its head office in Rotterdam, The Netherlands, and a management office in Lucerne, Switzerland.  Window Fashions; Imperial Wallcoverings; Kravet Fabrics, Inc.; PPG PPG Points Per Game (basketball player statistic)
PPG Power Play Goals (hockey)
PPG Planning Policy Guidance (UK)
PPG Programmable Pulse Generator
PPG Power Puff Girls
 (makers of Lucite, Pittsburgh Paints, and Olympic Paints); Robert Allen Robert Allen may refer to:
  • Robert Allen (Tennessee) (1778-1844), U.S. Congressman from Tennessee
  • Robert Allen (Virginia) (1794-1859), U.S. Congressman from Virginia
  • Robert Allen (general) (1811-1886), American Civil War general
(TM); Sherwin Williams(r) Paint (makers of Sherwin Williams Paint and Dutchboy Paints); and Valspar(r) Paints.

"These partnerships fulfill a critical aspect of our brand mission: providing the market with the easiest tools to design and visualize home improvement projects, using the largest amount of premium brand-name content available," said Peter Noel, Vice President and General Manager of Broderbund's Home Design Business Unit. "Our chief priority is always to meet our customers' needs with high quality product, continual innovations, and comprehensive resources."

"Broderbund, with its history of market leadership in home design, is the perfect technology partner and offers us a unique approach to reaching our customers," said John Kay A number of people have been called John Kay:
  • John Kay (flying shuttle) (1704–1780), English inventor of textile machinery, notably the flying shuttle
  • John Kay (spinning frame) (17??–17??), English developer of textile machinery, notably the spinning frame
, Vice President of Hunter Douglas. "With this new alliance we have a leading-edge communications platform, tailor-made to reach a highly targeted audience of home design enthusiasts. Now, our customers will be able to research and shop for our products quickly and easily, view their choices within their actual home designs in realistic 3D, evaluate their budget, then see exact locations of where to go buy our products -- all right from their PCs. We are very excited about this new way of better servicing our customer's needs through the 3D Home design products."

Since 1993, Broderbund has developed and published the number-one-selling home design software brand on the market -- the 3D Home series. The company continues to lead the category with four of the top ten best-selling home design titles, including PC Magazine Editor's Choice winning titles such as 3D Home Architect Deluxe(r) and 3D Home(TM) Design Suite, as well as products like 3D Home Interiors(TM), according to the latest September 1998 figures from PC Data, an independent market research firm.

About The Learning Company

Broderbund is a wholly owned subsidiary of The Learning Company, Inc. (NYSE:TLC) one of the country's leading developers of consumer software for the entire family. The Learning Company publishes some of the best-known education, reference, personal productivity and family entertainment brands in the U.S., including Reader Rabbit, The Oregon Trail, Sesame Street, Carmen Carmen

throws over lover for another. [Fr. Lit.: Carmen; Fr. Opera: Bizet, Carmen, Westerman, 189–190]

See : Faithlessness


Carmen

the cards repeatedly spell her death. [Fr.
 Sandiego, Mavis Beacon, Princeton Review, National Geographic, American Greetings, The Print Shop, Family Tree Maker(r), 3D Home Architect(r), and Myst. The company's products are sold in more than 23,000 retail stores in North America and through multiple distribution channels including school sales, online, direct marketing and OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and . The Learning Company also develops, publishes and distributes products internationally through subsidiaries in France, Germany, the United Kingdom, Holland, Japan and Australia, and with distributors throughout Europe, Latin America and the Pacific Rim. The Company's headquarters are located at One Athenaeum ath·e·nae·um also ath·e·ne·um  
n.
1. An institution, such as a literary club or scientific academy, for the promotion of learning.

2. A place, such as a library, where printed materials are available for reading.
 Street, Cambridge, Mass. 02142; telephone 617-494-1200; fax 617-494-1219. The corporate Web site is located at www.learningco.com, and Customer Service can be reached at 617-761-3000.
COPYRIGHT 1998 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1998, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Oct 2, 1998
Words:651
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