Broderbund Announces Exclusive E-Commerce Agreement with Macys.com.NOVATO, Calif.--(BUSINESS WIRE)--Sept. 2, 1999-- New Cosmopolitan(TM) Fashion Makeover Software Will Let Women "Try On" Current Fashions and Purchase Them Online The Broderbund(TM) unit of the Learning Company, a division of Mattel Inc. (NYSE NYSE See: New York Stock Exchange :MAT), today announced that Macys.com will be the exclusive e-commerce Web store for Broderbund's new Cosmopolitan(TM) Fashion Makeover software, providing current fashion content and a Internet gateway (1) See cable/DSL gateway. (2) A router or server that converts IP packets to IPX, AppleTalk or some other non-IP format and vice versa. It is used to connect non-IP networks to the Internet. server between Macys.com and the software program. Using the software, women will create their own virtual 3D model and "try on" hundreds of brand name clothing items from designers such as Esprit, Liz Claiborne This article is about the corporation Liz Claiborne Inc. For the fashion designer who founded the company, see Liz Claiborne (fashion designer). Liz Claiborne Inc. , I.N.C., Jones New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , and Carole Little. They will then seamlessly link to the Macys.com shopping pages to purchase the garments they have chosen. Free downloads of updated seasonal content will be available via the Internet. Developed in a partnership with Public Technologies Multimedia, Inc., Cosmopolitan Fashion Makeover Deluxe will be available for Windows this fall for an estimated street price of $49.99. "Macys.com is the perfect fit for Cosmopolitan Fashion Makeover," said Kirsten Brengle, vice president of Broderbund's lifestyle products. "Today, women comprise over 50% of online shoppers since shopping via the Internet has indisputable advantages over trudging to the mall. Because women are more reluctant to buy clothes without being able to try them on, Cosmopolitan Fashion Makeover has provided the perfect solution. With the advanced technology and expert fashion advice that the software program offers and the outstanding clothing content that Macys.com provides, women can now and purchase the latest fashions without ever stepping out of their homes." "Macy's is about fashion, and the combination of My Virtual Model(TM) technology and our strong partnerships with designers that the 'label-smart woman' wants means that Macys.com will continue to be the leading-edge Internet retailer. Simply put, we want to be the ready-to-wear online identity for the 21st century," said Kent Anderson Kent McKay Anderson (Born August 12, 1963) in Florence, South Carolina, is a retired Major League Baseball infielder. Anderson played for one team during his career, the California Angels (1989-1990). , President of Macys.com. "We are very excited about the agreement with Macys.com, which gives us the chance to extend our franchise in cyberspace Coined by William Gibson in his 1984 novel "Neuromancer," it is a futuristic computer network that people use by plugging their minds into it! The term now refers to the Internet or to the online or digital world in general. See Internet and virtual reality. Contrast with meatspace. , while at the same time, being able to reach fashion-conscious women who rely on our brand for fashion authority," said Donna Kalajian Lagani, Cosmopolitan magazine's senior vice president and publisher. Cosmopolitan Fashion Makeover makes finding fashions easy, fun, and risk-free by combining expert fashion advice from Cosmopolitan magazine with the very latest in cutting-edge technology. By following simple instructions to input body measurements, My Virtual Model enables the Cosmopolitan Fashion Makeover user to create a fully detailed 3D model that reflects her own physical proportions. A photo of the user's face can even be scanned into place on the model. Women will be able to shop from the comfort of home, browsing an extensive selection of the latest fashions from top name designers. After a selection is made, a simple click of the mouse allows users to try garments on their own virtual models. Women will be able to mix and match fashion items, creating thousands of different outfit possibilities. When garments are chosen for purchase, the program will use proprietary body measurements and detailed information from each clothing manufacturer to help select the correct size and ensure a good fit. The user can then link to Macys.com and proceed to the checkout area to buy. Customer Service Customers interested in inquiring about Broderbund products may call 800/282-3072. They can also receive product information and technical support online at www.shoptlc.com. Broderbund Information The Broderbund unit of The Learning Company, a division of Mattel, Inc. (NYSE:MAT) is one of the country's leading developers of consumer software for the entire family. The company publishes some of the best-known education, reference, personal productivity, and family entertainment brands in the U.S., including American Greetings American Greetings Corporation, Inc. NYSE: AM is the world's largest publicly-traded greeting card company. It is based in Cleveland, Ohio and sells paper greeting cards, electronic greeting cards, party products (such as wrapping papers and decorations), and electronic , National Geographic, The Print Shop, Total 3D Home, PrintMaster, Cosmopolitan Virtual Makeover, Totally MAD, Mavis Beacon, Family TreeMaker, and Compton's. The company's products are sold in more than 23,000 retail stores in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. and through multiple distribution channels including school sales, online, direct marketing, and OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and . Mattel also develops, publishes, and distributes products internationally through subsidiaries in France, Germany, the United Kingdom, Holland, Japan, and Australia, and with distributors throughout Europe, Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. , and the Pacific Rim Pacific Rim, term used to describe the nations bordering the Pacific Ocean and the island countries situated in it. In the post–World War II era, the Pacific Rim has become an increasingly important and interconnected economic region. . The Web site is located at www.broderbund.com. Public Technologies Multimedia Information Public Technologies Multimedia (www.publictec.com) is Canada's largest interactive development and multimedia firm. Its mission is to democratize de·moc·ra·tize tr.v. de·moc·ra·tized, de·moc·ra·tiz·ing, de·moc·ra·tiz·es To make democratic. de·moc knowledge through the convergence of art and technology. Founded in 1990, the company currently employs 200 people in three product/service groups: Electronic Commerce, Interactive Solutions, and Consumer Markets. Public Technologies Multimedia is privately held with three major shareholders: Telesystems Ltd, Capital Communications CDPQ CDPQ Caisse de Dépôt et de Placement du Québec , and Les Boutiques San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , Inc. Macys.com Information One of the top-rated and fastest growing retail e-Commerce sites in the industry, Macys.com provides the ultimate online department store shopping experience. Macys.com offers a convenient and easy shopping experience 24 hours a day, with over 250,0000 products from which to choose, including fashions for the entire family, jewelry, fragrances and items for the bed & bath and home. Macys.com completes the online shopping experience by offering a "What's Hot" section to help customers find the best products for themselves; E-Club, which is designed for personal service; and a "gift"wizard to help customers find the perfect gifts for friends and family. Federated Connected and treated as one. See federated database and federated directories. Information Federated, with corporate offices in Cincinnati and New York, is one of the nation's leading department store retailers, with annual sales of more than $17.3 billion. Federated currently operates more than 400 department stores This is a list of department stores. In the case of department store groups the location of the flagship store is given. This list does not include large specialist stores, which sometimes resemble department stores. in 33 states under the names of Bloomingdale's, The Bon Marche, Burdines, Goldsmith's, Lazarus, Macy's, Rich's and Stern's. Federated also operates the Fingerhut, Bloomingdale's By Mail, Macy's By Mail and Macys.com direct- to-consumer catalog and electronic commerce subsidiaries. (NOTE: Information on Federated and its operating division, past press releases, and corporate background data also are available by calling Fax-On-Demand at 800/853-9150.) Cosmopolitan Information Cosmopolitan, is published by Hearst Magazines, a unit of The Hearst Corporation The Hearst Corporation is a privately-held American-based media conglomerate based in the Hearst Tower in New York City, USA. Founded by William Randolph Hearst as an owner of newspapers, the company's holdings now include a wide variety of media. , and the world's largest publisher of monthly magazines, with 16 U.S. titles and 97 international editions distributed in more than 100 countries. Of these, Hearst publishes nine monthly magazines in the United Kingdom through its wholly-owned subsidiary, The National Magazine Company Limited. |
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