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Broder Bros. and Alpha Shirt Company to Combine.


Business Editors

PLYMOUTH, Mich.--(BUSINESS WIRE)--Sept. 5, 2003

Broder Bros BROS Brothers
BROS Benefits and Retirement Operations Section (King County, Washington)
BROS Barnes and Richmond Operatic Society (London, UK) 
., Co., the largest U. S. distributor of imprintable sportswear, announced that it signed a purchase agreement to acquire Alpha Shirt Company from Linsalata Capital Partners, a private equity firm located in Cleveland, Ohio "Cleveland" redirects here. For the Cleveland metropolitan area, see . For other uses, see Cleveland (disambiguation).
Cleveland is a city in the U.S. state of Ohio and the county seat of Cuyahoga County, the most populous county in the state.
. Alpha is one of the leading distributors of imprintable sportswear in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . Bain Capital Bain Capital LLC is a Boston, Massachusetts-based private equity firm founded in 1984 by Mitt Romney, the former Governor of Massachusetts, and two other partners from the consulting firm Bain & Company: T. Coleman Andrews III and Eric Kriss. , a leading global private equity firm headquartered in Boston, Massachusetts “Boston” redirects here. For other uses, see Boston (disambiguation).
Boston is the capital and most populous city of Massachusetts.[3] The largest city in New England, Boston is considered the unofficial economic and cultural center of the entire New
, currently owns the majority stake in Broder Bros.

Broder's acquisition of Alpha will combine the two leading distributors in the rapidly growing industry. Imprintable sportswear such as T-shirts, sweatshirts, golf shirts, caps and bags are increasingly being recognized as cost-effective promotional products for corporations, sporting venues, concert events, athletic leagues, and travel resorts.

As part of its overall integration strategy, Broder intends to maintain the well-recognized and respected Alpha Shirt brand, supporting it with its own catalog, unique product offering, customer service, sales force, and website. As a result, the transaction should have minimal impact on either Alpha's or Broder's customers. In fact, the combination is expected to yield several customer enhancements, including access to broader product selection, more responsive customer service and support, quicker delivery times, and improved marketing support.

"We are excited about the opportunity to bring two industry leaders together and implement best practices from Alpha's core strengths in marketing and inventory management and from Broder's core strengths in customer service," says Ed Conard, a Managing Director of Bain Capital. "The combination will provide an unprecedented level of product availability and customer service to the industry."

The acquisition of Alpha is expected to close in mid to late September.

About Broder Bros., Co. (www.broderbros.com)

Founded in 1919, Broder Bros. is the largest wholesaler of imprintable sportswear and accessories in the world. With headquarters in Plymouth, Michigan Plymouth is a city in Wayne County of the U.S. state of Michigan. The population was 9,022 at the 2000 census. The city is located within Plymouth Township, but is politically independent. , and 14 distribution centers throughout the country, Broder has the largest combined one- and two-day shipping areas. Broder distributes a broad collection of T-shirts, sport shirts, fleece, jackets, sweaters, and dress shirts. Broder also has an exclusive relationship with Nike Golf as well as its own private label brand, Luna Pier.

About Alpha Shirt Company (www.alphashirt.com)

Founded in 1934, Alpha Shirt Company is a leading full-service distributor of imprintable apparel in the United States. Headquartered in Philadelphia, Alpha delivers blank, branded apparel to the advertising specialty industry (ASI ASI,
n See Anxiety Sensitivity Index.
), promotional product, embroidery and screen-printing segments. Nationally recognized suppliers such as Hanes, Fruit of the Loom Fruit of the Loom is an American company which manufactures clothing, particularly underwear. The company's world headquarters are based in Bowling Green, Kentucky. One manufacturing facility still remains in Jamestown, Kentucky, and several other facilities are located across the , Outer Banks Outer Banks or the Banks, chain of sand barrier islands and peninsulas, c.175 mi (280 km), along the Atlantic coast of SE Va. and E N.C. , and Munsingwear are featured in Alpha's extensive product line. Alpha has also established a branded strategy that has led to exclusive relationships with retail brands including Perry Ellis, Columbia Sportswear, and Champion. In 2003, Alpha introduced a new private label line, Devon & Jones.

About Bain Capital (www.baincapital.com)

Bain Capital is a global private investment firm that manages several pools of capital including private equity, high-yield assets, mezzanine capital and public equity with more than $17 billion in assets under management Assets Under Management (AUM) is a term used by financial services companies in the mutual fund and money management or investment management business to gauge how much money they are managing. . Since its inception in 1984, the firm has made private equity investments and add-on acquisitions in over 225 companies around the world, in a variety of sectors, including in industrial, manufacturing, and distribution businesses. Bain Capital partners with exceptional management teams in order to build long-term value in its portfolio companies. Headquartered in Boston, Bain Capital has offices in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, San Francisco, London, and Munich.

About Linsalata Capital Partners (www.lincap3.com)

Founded in 1984, Linsalata Capital Partners has combined its strong financial capabilities with extensive operational experience to accelerate the growth of middle-market companies. Over the past 19 years, Linsalata Capital Partners has completed 57 acquisitions of middle-market companies.
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Publication:Business Wire
Geographic Code:1USA
Date:Sep 5, 2003
Words:602
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