Brock International, Inc. announces "breakthrough" pricing plan -- "Fully Enabled Pricing" to make enterprise computing more appealing.ATLANTA--(BUSINESS WIRE)--May 8, 1996--Brock International, Inc., (NASDAQ/NMS BROC), the global leader in delivering Integrated Sales Performance solutions, announced today a revolutionary pricing plan that promotes, rather than discourages, enterprise-wide computing. This plan supports the popular and pragmatic business paradigm of the "fully empowered employee," one who can provide virtually any type of information to any customer at any time. Traditional software pricing penalizes customers for wanting more software features by charging additional dollars for additional pieces. Brock's "Fully Enabled Pricing" policy charges one license fee for full access to all of the features of all of the modules in Brock's TakeControl(TM) Integrated Sales Performance software series. "Brock brock n. Chiefly British A badger. [Middle English brok, from Old English broc, of Celtic origin.] International, Inc. has been encouraging enterprise-wide computing since the company's inception in 1984," said Richard T. Brock, the Company's president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "This new pricing plan delivers to the market the ability to truly and economically enable users to access critical customer data from all segments of a corporation." Brock introduced "Fully Enabled Pricing", in limited test mode, during the fourth quarter of 1995. To date Brock has contracted with several customers under the new pricing policy including GE Capital Modular Space and Certainteed Corporation. "Enterprise-wide computing is a rapidly growing trend in the business world," said Timothy McMahon, principal of Labyrinth labyrinth (lăb`ərĭnth), intricate building of chambers and passages, often constructed so as to perplex and confuse a person inside. Research. "Pricing strategies There are many ways in which the price of a product can be determined. The following are the foremost strategies that businesses are likely to use. Competition-based pricing Setting the price based upon prices of the similar competitor products. that encourage that trend and ensure that customers know their total software costs up-front will be critical for successful implementation of technology solutions. Brock's approach provides an easier, more realistic business approach for automation in today's sales environment." The TakeControl Integrated Sales Performance software series eliminates bottle-necks in corporate information exchange by placing a common, "data-exchange" process on top of an enterprise-wide, relational database relational database Database in which all data are represented in tabular form. The description of a particular entity is provided by the set of its attribute values, stored as one row or record of the table, called a tuple. . The TakeControl series provides software solutions for sales, marketing and customer care processes. Labyrinth Research, headquartered in Merimack, New Hampshire New Hampshire, one of the New England states of the NE United States. It is bordered by Massachusetts (S), Vermont, with the Connecticut R. forming the boundary (W), the Canadian province of Quebec (NW), and Maine and a short strip of the Atlantic Ocean (E). , is a leading sales and management development firm focusing on sales re-engineering and the integration of sales process A sales process is a systematic approach for performing product or service sales. The reasons for having a sales process include seller and buyer risk management, achieving standardized customer interaction in sales and scalable revenue generation. methodology with enabling sales automation Sales Automation - Sales Force Automation technology. Information on Labyrinth Research can be obtained by calling 603-424-3387 or via email tmcmahon@labyrinth.mv.com. Brock International, Inc., headquartered in Atlanta, Georgia, developed the Sales Performance solutions market in 1984 to answer the demanding needs of sales and marketing professionals. Sales Performance solutions encompass integrated sales, marketing and customer support software, industry best practices consulting and advanced, open technology to provide customers with a process for developing quality, customer relationships from initial contact through on-going support. Brock's global position includes market presence in 26 countries throughout the America's, Europe, the Pacific Rim Pacific Rim, term used to describe the nations bordering the Pacific Ocean and the island countries situated in it. In the post–World War II era, the Pacific Rim has become an increasingly important and interconnected economic region. and Africa. For more information contact Brock at 800-221-0775 or 770-431-1200 or via their World Wide Web site at http://www.broc.com. CONTACT: Brock International, Inc., Atlanta Charlie Thackston, 770/431-1329, charliet@broc.com |
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