Brock International, Inc. Announces First Quarter Results.

ATLANTA--(BUSINESS WIRE)--April 28, 1997--

Company completes restructuring and is revitalizing operations

Brock International, Inc. (NASDAQ/NMS: BROC) released its first quarter financial results today. During the first quarter the company completed restructuring of operations and made significant progress in its turnaround plan. Revenues of $3,408,000 and a net loss of $799,000 were in line with the company's expectations. Brock anticipates increased revenues and a reduced loss in the second quarter.

"With restructuring behind us, the business is under control. We made excellent progress during the crucial first quarter of our turnaround" said Doug MacIntyre, president and CEO. In addition to restructuring operations, during the quarter the company consolidated, re-priced and re-packaged its product line and delivered a major upgrade release, TakeControl'97(R). In addition, Brock introduced a new rapid implementation service package and aggressive promotional pricing. According to MacIntyre, "At $750 per user, Brock can deliver a proven sales and marketing solution for half the price of competing products." This new value proposition is being well received in the market as evidenced by increased sales activity. For example, Kinetic Concepts Inc., a leading supplier to the Healthcare industry, recently chose Brock to automate over 300 sales people nationally after evaluating all major competitors. Using TakeControl'97, Kinetic Concepts plans to dramatically improve sales productivity and customer satisfaction.

Brock services had an outstanding quarter with solid improvements in customer success, staff utilization, and operating margin. The professional services organization and affiliates successfully implemented TakeControl field sales and call center solutions into fourteen production environments during the first quarter. These successes include: Allestre (Mexico), Land Rover, DHL, BMW (Germany), Blue Cross/Blue Shield, GE Capital, Nationwide Building Supply (UK) and France Telecom. Brock's international sales and service network was expanded to 16 countries by adding affiliates in the emerging markets of Israel and Turkey.

The company is now assembling a powerful, new, sales and marketing team. In the past week, two outstanding sales and marketing executives have joined the Brock management team. New senior vice president of sales, Ken Barwick, is focused on rapid expansion of the worldwide sales force. Ken has an extraordinary record of sales leadership in growing companies such as Oracle and Dun & Bradstreet Software. New vice president of marketing, Lisa Campbell, is focused on building high-impact, strategic marketing programs worldwide. Lisa has a record of excellence in marketing leadership in high technology companies such as Digital Equipment Corporation and Sterling Software.

Brock International Inc., headquartered in Atlanta, is a global supplier of tailorable sales and marketing solutions that help customers optimize revenues, relationships and results. Through a professional staff in Atlanta and affiliates around the world, Brock International serves major companies throughout the Americas, Europe, and the Pacific Rim. For additional information, please visit our website at http://www.broc.com or contact us at 800/221-0775 or 770/431-1200. -0- NOTE TO EDITORS: This release contains forward-looking statements. The actual results may vary and involve a number of uncertainties and risks such as potential fluctuations in the quarterly results due to market demand, competition, and the size, timing, and contractual terms of orders.

CONTACT: Brock International, Inc.

Judi Vitale, Director of Finance

770-431-1200