Brock Control Systems, Inc. becomes "International"; Board of directors approves company's name change to Brock International, Inc. -- name to reflect Brock's growing leadership in the worldwide market.ATLANTA--(BUSINESS WIRE)--Feb. 7, 1996--Brock Control Systems, Inc. (NASDAQ/NMS:BROC) officially changed its name today to Brock brock n. Chiefly British A badger. [Middle English brok, from Old English broc, of Celtic origin.] International, Inc. with the unanimous approval of its board of directors. The new name reflects Brock's substantial presence in the worldwide sales, marketing and customer support software market with 25% of the company's 4th quarter 1995 total revenues generated from operations outside the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . In a statement, Richard T. Brock, president and chairman of the board, explained the reason for the name change: "Brock has been very successful in the international markets. Since our first international partnership in 1987, our international sales have grown substantially, as have the number of multi-national companies utilizing Brock's applications. The increased demand and use of our products worldwide has led us to believe that the name `Brock International' better reflects our participation and commitment to a globalized market." In 1987, Brock partnered with its first International affiliate to market, sell and support Brock's applications in Australia. Since then, Brock has added 12 affiliates in 26 countries servicing Europe, the Pacific Rim Pacific Rim, term used to describe the nations bordering the Pacific Ocean and the island countries situated in it. In the post–World War II era, the Pacific Rim has become an increasingly important and interconnected economic region. , South America South America, fourth largest continent (1991 est. pop. 299,150,000), c.6,880,000 sq mi (17,819,000 sq km), the southern of the two continents of the Western Hemisphere. and Africa. Combined, these affiliates employ approximately 150 people dedicated to marketing and supporting Brock's products. In 1994, Brock chartered Brock International, Ltd. as a division of Brock Control Systems, Inc. to focus specifically on the European and Pacific Rim countries. In 1995, Brock established its presence in South America by introducing Brock's product line in Brazil and is evaluating other South American-based organizations as potential affiliates. In 4th quarter, 1995, Brock received its largest, international order to date with the signing of a 1,200 user contract with German Telecom by Brock's German affiliate, NetConsult EDV EDV end-diastolic volume. . German Telecom will utilize Brock's TakeControl software solutions to automate their telemarketing telemarketing, the practice of selling goods or services to customers by means of the telephone or of surveying consumer preferences in telephone conversations. center. Other International telecommunication companies to contract with Brock in 1995 include: TelNor (Norway), TeleFonica (Spain), Telecom Italia Telecom Italia is formerly a partially state-owned Italian telco. It was once known as SIP, and it has the largest user base in Italy. Telecom Italia also owns shares in Telecom Argentina and Telecom Personal, fixed and cellular networks in Argentina. (Italy), OmniTel (Italy), France Telecom (France) and Dutch PTT (1) (Postal, Telegraph & Telephone) The governmental agency responsible for combined postal, telegraph and telephone services in many European countries. (2) See push-to-talk. PTT - Post, Telephone and Telegraph administration (Netherlands). Also in 1995, Brock saw a number of multinational organizations including Mercedes Benz Mercedes Benz expensive automobile and status symbol. [Trademarks: Crowley Trade, 368] See : Luxury , BMW BMW in full Bayerische Motoren Werke AG German automaker. Founded as an aircraft engine manufacturer in 1916, the company assumed the name Bayerische Motoren Werke and became known for its high-speed motorcycles in the 1920s. , Honeywell and DuPont implement plans to expand their usage of Brock's software solutions across multiple locations as a part of a trend towards standard, worldwide, corporate systems. Mr. Brock also added, "We are seeing a strong increase in the importance our U.S.-based prospects and customers place on our unique ability to provide seamless implementation and support assistance worldwide. During 1995 we greatly increased the number of Brock employees who either moved or traveled extensively overseas to work hand-in-hand with our affiliates. With this true partnership and knowledge transfer, we offer the technology with the same quality of support as available for our U.S.-based customers, but delivered by foreign nationals who understand the unique requirements and business practices of their countries. As part of our strategy to truly partner with our affiliates and customers, our senior executive in charge of Brock International moved to Germany in July." Brock International, Inc., headquartered in Atlanta, is the leading provider of Integrated Sales Performance Solutions which encompass sales, marketing and customer care software applications and industry best practice business consulting to provide customers with a powerful business solution for their customer management. Brock has more than 1,100 customers and 34,000 users worldwide with a network of affiliates located in Australia, Belgium, Brazil, Canada, France, Germany, Holland, Italy, Malaysia, New Zealand New Zealand (zē`lənd), island country (2005 est. pop. 4,035,000), 104,454 sq mi (270,534 sq km), in the S Pacific Ocean, over 1,000 mi (1,600 km) SE of Australia. The capital is Wellington; the largest city and leading port is Auckland. , Singapore, Spain, Sweden and the United Kingdom. CONTACT: Brock International, Inc., Atlanta Jim Cavedo, 770/431-1304 jcavedo@broc.com |
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