Broadwing Launches Ad Campaign Featuring Hollywood Legend Dennis Hopper.

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AUSTIN, Texas--(BUSINESS WIRE)--Jan. 30, 2001

National Multimedia Campaign Positions Telecom Provider's

Award-Winning IP Backbone as `The World's First Beautiful Network'

Broadwing Communications, a wholly-owned subsidiary of Broadwing, Inc. (NYSE: BRW) and leading national data and Internet solutions provider, today launched a multimedia campaign featuring Hollywood "rebel" Dennis Hopper. The advertisements spotlight Broadwing's award-winning all-optical fiber communications network - the world's first end-to-end, all-optical network - and reinforces the company's commitment to superior customer service.

Hopper, whose screen credits include Easy Rider, Hoosiers, Blue Velvet, and Apocalypse Now, succinctly captures the rebellious, smart and aggressive nature of Broadwing, which is a leader in the telecommunications sector providing data and Internet solutions for its enterprise customers.

"Dennis Hopper is a film pioneer and genuine Hollywood icon who symbolizes the revolution that Broadwing is creating in the data and Internet field through our next-generation fiber optic network and commitment to customer service," said Pat Glavin, Broadwing Vice President of Corporate Marketing.

Created by Boston-based Hill, Holliday, Connors, Cosmopulos, the ads introduce a new tagline, "The world's first beautiful network," and promote Broadwing's comprehensive suite of IP products, its one-of-a-kind service guarantee and managed hosting capabilities.

The television campaign consists of four 30-second spots to be aired on highly rated sports and news programming on national network and cable television including CBS, NBC, CNN, ESPN and CNBC. Print advertisements will appear in the Wall Street Journal and technology trade publications including Network World, eWeek, Information Week and CIO.

Appearing in modern environments enhanced with dramatic lighting and the introduction of organic imagery, Hopper delivers monologues that rant against the "dinosaurs" of the Internet and streaming video that resembles "footage from a 1960's space walk." Cutting through the sameness and the clutter are the "full-blown caffeine addicts" at Broadwing. "When you say jump, they fly," says Hopper.

Jean Manasian, executive vice president and account director at Hill, Holliday, said the new tagline originated from the field interviews the agency conducted with Broadwing's employees.

"Everyone at Broadwing speaks passionately about the company. From the junior sales person to the top executives, the people at Broadwing are real evangelists for the brand, and the theme they return to again and again is that they believe they're building something beautiful," said Manasian.

About Broadwing

Broadwing Inc. (NYSE: BRW) combines unparalleled customer service with the industry's most advanced and flexible 18,000 mile next-generation fiber optic network and award-winning IP backbone, to create data and internet solutions that are innovative, reliable, and provide businesses a competitive advantage. Broadwing will be the first provider with a fully deployed optical network and sets the standard for customer accountability with the industry's only Installation Guarantee. Headquartered in Cincinnati, Ohio, and Austin, Texas, with 6,000 employees in 56 sales and service offices across the country, Broadwing can be found on the web at www.broadwing.com.

For b-roll footage of the commercials, or an ad slick, please contact: Brooke Schulz Weber Shandwick Worldwide [phone] [e-mail]

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