Broadwing Enhances IP Backbone with Multicasting Capabilities; Zoomtown DSL Customers First to Take Advantage of Bandwidth-Saving Technology.Business Editors AUSTIN, Texas--(BUSINESS WIRE)--July 14, 2000 Broadwing today announced that it has made multicasting capabilities available nationwide on its award-winning, next-generation IP backbone, allowing the delivery of rich, high-density audio and video efficiently, free of network bottlenecks. Broadwing's multicast capability is already in use by subscribers to ZoomTown, Broadwing's digital subscriber line See DSL. (communications, protocol) Digital Subscriber Line - (DSL, or Digital Subscriber Loop, xDSL - see below) A family of digital telecommunications protocols designed to allow high speed data communication over the existing copper telephone lines between end-users and (DSL DSL in full Digital Subscriber Line Broadband digital communications connection that operates over standard copper telephone wires. It requires a DSL modem, which splits transmissions into two frequency bands: the lower frequencies for voice (ordinary ) network service in Cincinnati, Ohio “Cincinnati” redirects here. For other uses, see Cincinnati (disambiguation). Cincinnati is a city in the U.S. state of Ohio and the county seat of Hamilton County. . The nationwide rollout of IP multicasting capabilities is the second phase of a three-part strategy in which Broadwing will enable all of its network resources to take advantage of multicasting technology. "Broadwing is now the premier backbone network A backbone network provides a path for the exchange of information between different LANs or subnetworks.[1] A backbone can tie together diverse networks in the same building, in different buildings in a campus environment, or over wide areas. for streaming audio A one-way audio transmission over a data network. It is widely used on the Web as well as company networks to play audio clips and Internet radio. Computers in home networks stream audio (mostly music) to digital media hubs connected to home theaters. and video, combining bandwidth and speed with eClass(TM) class of service and multicasting technologies," said Rick Pontin, president and chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. of Broadwing Communications. The combination of Broadwing's high-speed fiber-optic network and multicast capabilities provide the critical keys to allowing a variety of businesses to deliver rich streaming media See streaming audio, streaming video and digital media hub. such as real-time video and audio. Broadwing is working with Yahoo! Inc. (Nasdaq:YHOO YHOO Yahoo! Inc. (NASDAQ symbol) ) to increase the capacity, scalability and cost-effectiveness of delivering live and on-demand streaming media content from Yahoo!(R) Broadcast (http://broadcast.yahoo.com). Using multicast technology, Broadwing's IP network can send data such as streaming media, stock quotes or inventory updates simultaneously from one-to-many or many-to-many sources, be it server to client or application to application. Unlike the more widely used unicast technology, which employs a separate connection for each user, multicast provides a single connection for every user. "For businesses looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. an interactive advantage, multicasting is the missing piece of the puzzle needed," added Pontin. "Our customers can now take advantage of our high-speed network and a numerous multimedia applications, such as video streaming, that require multicast capabilities without having to retrofit their entire network to support the technology." Multicasting over Broadwing's IP backbone - as opposed to unicasting - reduces network traffic by eliminating redundant access to the same content. Multicasting can also reduce the load placed on customers' network servers. ZoomTown subscribers were the first customers to benefit from mulitcasting support last year, and with new links to the rest of the Broadwing backbone, Zoomtown subscribers will have even greater access to multimedia Internet resources. Broadwing has rapidly and broadly deployed DSL service in Greater Cincinnati making the city one of the highest DSL-penetrated communities in the United States with more than 25,000 subscribers. Later this year, all Broadwing collocation customers will have access to multicasting support, allowing them the ability to stream audio and video from Broadwing data centers around the country. With this final addition, Broadwing will be one of the few Internet backbones in the United States that is 100% multicast enabled, providing a clear differentiator for Broadwing customers. Last month, Broadwing demonstrated its multicasting capabilities by working with Yahoo! to multicast the Victoria's Secret fashion show from Cannes, France to Zoomtown customers in Cincinnati. About Broadwing Broadwing Inc. (NYSE NYSE See: New York Stock Exchange :BRW BRW Business Review Weekly (business magazine; Melbourne, Victoria, Australia) BRW Business Report Writer BRW Barrow, AK, USA - Barrow (Airport Code) BRW Business Requirement Worksheet ) is an integrated communications powerhouse delivering voice, data, and Internet solutions to a variety of customers nationwide. Broadwing combines unparalleled customer service with a premier next-generation fiber network and award-winning IP backbone, to create data and Internet solutions that are innovative, reliable and provide businesses a competitive advantage. Broadwing sets the standard for customer accountability with the industry's only Installation Guarantee. Headquartered in Cincinnati, Ohio with 6,000 employees and 52 sales offices across the country, Broadwing can be found on the Web at www.broadwing.com. Yahoo! and the Yahoo! logo are trademarks and/or registered trademarks of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners. |
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