Broadwing's Rick Ellenberger Predicts Pace of New Service Creation Will Explode With Emergence of All-Optical Networks.

Business & High-Tech Editors

ATLANTA--(BUSINESS WIRE)--June 8, 2001

Remarks at SUPERCOMM Highlight Customer Needs, Market Realities

Rick Ellenberger, president and CEO of optical network communications leader Broadwing Inc. (NYSE:BRW), predicted an acceleration in the creation of next generation data and Internet service offerings during remarks delivered to a packed audience of customers, analysts, and media at SUPERCOMM, one of the industry's leading technology conferences.

At a media event, Ellenberger and Dr. David Huber, founder, president and CEO of Corvis Corp (Nasdaq:CORV), discussed the new services, business models, and first-to-market advantages made possible by Broadwing's completion of the world's first intelligent, all-optical switched network.

"Customers are recognizing that the next generation of data and Internet services that will give them a competitive advantage in their markets, will not come from the traditional, big, slow providers, but instead from market attackers, like Broadwing, who are using innovative technologies to create new markets and powerful new applications," said Ellenberger.

Ellenberger discussed the tipping point within the communications industry created by Broadwing's all-optical network and the new services it can now offer its customers, such as Optical Gigabit Ethernet service and Optical Media Centers.

"The advantage of an all-optical switched network is not just that it can carry data, Internet, and voice traffic faster and more efficiently than any other network today, but that it enables customers to use multimedia and content-rich applications as vital business drivers," explained Ellenberger. "Make no mistake about it, the next Internet frontier will be populated by full-motion video, CD-quality audio, 3-dimensional imaging, and other content-rich applications. As other providers follow Broadwing's lead and deploy intelligent, all-optical switched networks and extend the power of lightwave services closer to customers, this trend will only accelerate."

"We built our all-optical network knowing that companies would want the freedom to demand bandwidth on a just-in-time-basis. And today's reality is, only a very few carriers, like Broadwing, now have the networks, capacity and systems for delivering bandwidth where, and more importantly, when customers want it," Ellenberger explained.

"All-optical technology is enabling providers like Broadwing to alter their business models by offering unprecedented services and provisioning capabilities to their customers. By deploying the industry's first all-optical network, Broadwing is driving the industry toward an entirely new level of service," said Huber.

About Broadwing

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Broadwing Inc. (NYSE:BRW) is parent to two of the industry's leading communications companies, Broadwing Communications and Cincinnati Bell. Broadwing Communications leads the industry as the world's first intelligent, all-optical, switched network provider and offers businesses nationwide a competitive advantage by providing data, voice and Internet solutions that are flexible, reliable and innovative on its 18,500-mile optical network and its award-winning IP backbone. Cincinnati Bell is one of the nation's most respected and best performing local exchange and wireless providers with a legacy of unparalleled customer service excellence and financial strength. Cincinnati Bell provides a wide range of telecommunications products and services to residential and business customers in Ohio, Kentucky and Indiana. Broadwing Inc. is headquartered in Cincinnati, Ohio and has 6,400 employees in 56 sales and service offices across the country. For more information, visit www.broadwing.com.