Broadway Video and BAM! Software form Broadway Interactive Group; Interactive development company commits to client service.NEW YORK--(BUSINESS WIRE)--Dec. 4, 1995--Broadway Video, Inc., a leading independent television production and post-production facility, and BAM Bam (bäm), town (1996 pop. 70,100), Kerman prov., SE Iran, on the intermittent Bam River. Located on the western edge of the Dasht-e Lut, Bam is a trade center in a henna-growing region. Dates and other fruits are also grown; camels are raised. ! Software, Inc., an innovative interactive content developer, today announced a joint venture to form a new division of Broadway Video called Broadway Interactive Group (BIG). With a commitment to provide the industry's best client service, BIG develops interactive content for numerous platforms including CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). , CD-PLUS and the World Wide Web. BIG will work with advertising agencies; cable and broadcasting networks; entertainment, music and publishing companies; Fortune 500 corporations; as well as other companies that are seeking to develop interactive multimedia products. BIG Structure BIG will be linked operationally to Broadway Video's Edit division, giving it complete access to the resources of each of the division's five departments: Broadway Video Design, Broadway Sound, Broadway Video On-Line, Broadway Video Digital Off-Line and Broadway Video Duplication. BIG will service its clients using a dedicated staff of 14 experienced designers, producers and software engineers from the interactive industry. In addition, the group will be able to take advantage of the expertise of over 50 editors, producers, designers, composers and other specialists from all departments of Broadway Video when needed for specific projects. Within BIG there is a separate unit called Digital LaundrySM, a service that uses customized technologies to digitize To convert an image or signal into digital code by scanning, tracing on a graphics tablet or using an analog to digital conversion device. 3D objects can be digitized by a device with a mechanical arm that is moved onto all the corners. and compress analog media for use in virtually any digital format. Leveraging BIG's partnership with Broadway Video, the scope and capability of Digital Laundry will be expanded to service a variety of clients including publishing companies, multimedia developers and large corporations. Commitment to Client Service BIG's service model is rooted in Broadway Video's 15 years of experience working with the television industry, where delivering compelling content within tight scheduling and budget constraints A Budget Constraint represents the combinations of goods and services that a consumer can purchase given current prices and his income. Consumer theory uses the concepts of a budget constraint and a preference ordering to analyze consumer choices. is the norm. BIG is taking those same principles and adapting them to the interactive industry to improve the way products are developed. "The interactive industry is frustrated frus·trate tr.v. frus·trat·ed, frus·trat·ing, frus·trates 1. a. To prevent from accomplishing a purpose or fulfilling a desire; thwart: with the typical developer method of delivering multimedia content AD which often fails to bring real, working products to market," said Peter Rudoy, president, Broadway Video Edit. "Combining the vast resources of these two companies enables BIG to offer clients incomparable (mathematics) incomparable - Two elements a, b of a set are incomparable under some relation <= if neither a <= b, nor b <= a. customer service, cutting-edge creativity, proven experience and great value. Through our unwavering commitment to these principles, we are working to reset the product and service standards in the interactive multimedia industry." Development Approach BIG's key strength lies in its development approach to individual projects. BIG's development goal is to use compelling interactive content to ensure projects reach their intended audiences and clients meet their strategic business objectives. "In the end, we believe the true test of an interactive product is whether it provides a compelling interactive experience for the end user," said Bryan McCormick, president, Broadway Interactive Group. "BIG's goal is to create new media products that deliver a higher level of quality than users have come to expect from other interactive products." Current Projects BIG is currently working on several projects including: Interplay Productions' CD-ROM Pete Townshend Pete Townshend (born Peter Dennis Blandford Townshend on May 19, 1945 in Chiswick, London), is an award-winning English rock guitarist, singer, songwriter, and composer. Townshend made his name as the guitarist and principal songwriter for rock band The Who. presents Tommy: The Interactive Celebration; Saturday Night Saturday Night may refer to: Music
SNL Sandia National Laboratories SNL School for New Learning (Depaul University) SNL Springfield News-Leader (Missouri newspaper) SnL Sweet N Low SNL Standard Nomenclature List Goes Political; The National Audubon Society's Audubon's Animals; and the development of several interactive projects on the World Wide Web. "BIG stepped up-to-the-plate to provide us with exceptional interactive content for our CD-ROM Pete Townshend presents Tommy: The Interactive Celebration, which will be available in 1996," said Brian Christian, producer, Music Division, Interplay Productions. "BIG's client service approach sets it apart and the group is a welcome addition to the interactive industry." Prior to joining Broadway Video, BAM! Software produced several projects including The Writer's Solution, Prentice Hall's CD-ROM and Laser Disc series on creative writing for schools, and Mayan Weaving weaving, the art of forming a fabric by interlacing at right angles two or more sets of yarn or other material. It is one of the most ancient fundamental arts, as indicated by archaeological evidence. , an interactive kiosk An Interactive kiosk is a computer terminal that provides information access via electronic methods. Interactive kiosks sometimes resemble telephone booths, but can also be used while sitting on a bench or chair. for the Smithsonian's National Museum of the American Indian National Museum of the American Indian, institution devoted to the collection, preservation, and presentation of the culture of the indigenous populations of the Western Hemisphere, a division of the Smithsonian Institution. . More information on BIG, its clients and the company's development and ser vice approach is available on BIG's World Wide Web site (http://www.thebig.com) or by calling 212/333-0533. -0- Digital Laundry is a registered service mark of Broadway Interactive Group. CONTACT: Peter Rudoy/Bryan McCormick Broadway Interactive Group 212/333-0533 or Ted Kamionek Cunningham Communication, Inc. 617/494-8202 |
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