Broadvision Provides Powerful Foundation for Sony Broadcast & Professional Europe's E-Business Site.

Business Editors/High-Tech Writers

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Sept. 18, 2000

BroadVision(R), Inc. (Nasdaq: BVSN), a leading provider of personalized e-business applications, today announced that Sony Broadcast & Professional Europe (BPE), premier supplier of business communications, video and broadcast equipment and services, has selected BroadVision applications to drive the first of its new customer-focused Internet initiatives at http://www.sonypresentation.com. The new BPE site offers customers a convenient, one-stop shop location to research products online, better understand Sony solutions, purchase products over the Web, and access industry news.

Serving all of Europe, Sony BPE requires e-business solutions that allow it to quickly share new information in multiple languages. BroadVision's multi-language support and advanced personalization features allow Sony to efficiently serve each of its customers, resulting in higher customer satisfaction and increased brand loyalty.

To leverage site benefits, customers simply complete an optional short registration form. Each time they log in, the site then presents content personalized to their interests. BroadVision's one-to-one personalization capabilities perfectly complement Sony BPE's desire to create a site that meets individual customer needs. The BroadVision software easily integrates with third-party software, SAP and WebMethods.

Miles Flint, President of Sony BPE explains the strength of the BroadVision platform: "With BroadVision, we're able to allow the customers to determine, define, and create their interaction with us."

By making its e-commerce solution so easy to use and providing services that truly meet customers' needs, Sony BPE can continue to build high brand loyalty online while significantly reducing informational calls fielded by its customer service support centre.

About BroadVision

BroadVision (Nasdaq: BVSN, Neuer Markt: BDN) develops and delivers an integrated suite of packaged applications for conducting e-commerce interactions and transactions. Global enterprises and government entities use these applications to sell, buy and exchange information over the web and on wireless devices. The BroadVision e-commerce application suite enables a corporation to become more competitive and profitable by establishing and sustaining high-yield relationships with customers, suppliers and employees. BroadVision services professionals, supported by over 100 partner organisations worldwide, transform these applications into business value for our customers through consulting, education, and support services in more than 34 countries.

BroadVision -- founded in 1993, public since 1996, profitable since 1998 -- has over 1,000 customers. IDC ranks BroadVision as the world's leading provider of e-commerce software applications (International Data Corp., E-Commerce Software Applications Market Forecast and Analysis, 2000-2004). BroadVision is headquartered in Redwood City, California and can be reached at 650.261.5100 or [e-mail].

About Sony

Founded in January 1978, Sony Broadcast & Professional Europe (BPE) manufactures a wide range of products for broadcast and business applications. The company offers an extensive family of professional products, from the latest digital cameras used to shoot images for the big screen to videoconferencing and display equipment that support the daily activities of business throughout Europe. Sony BPE also offers its customers a broad variety of support packages, which are maintained by its two customer service divisions. With more than 1500 employees, Sony BPE has two main headquarters: Basingstoke, England, which focuses on the broadcast market, and Amsterdam, Holland, which focuses on business applications.

BroadVision is a registered trademark of BroadVision, Inc. in the United States and other countries. BroadVision One-To-One is a trademark of BroadVision, Inc. in the United States and other countries.