Broadview Networks Appoints Three Vice Presidents of Sales.

Business & Hi-Tech Editors

NEW YORK--(BUSINESS WIRE)--Jan. 18, 2000

Richard D. Rothman, Louis A. Severine Jr. and David R. Thomas

Assume Responsibility for Alternate Channel Sales, Data Sales and

Market Development

Broadview Networks, a leading-edge, facilities-based integrated communications provider (ICP) in the Northeast, today announced the appointment of three vice presidents of sales.

The three executives, all assuming newly created positions, are: Richard D. Rothman, 53, of Mount Laurel, N.J., vice president, sales - agent and affiliate channels; Louis A. Severine Jr., 38, of Huntington, N.Y., vice president, sales - data services; and David R. Thomas, 46, currently of Farmington Hills, Mich., vice president, sales - new market development.

"Dick, Lou and Dave have the experience, skills and drive to lead sales and marketing functions that are critical to our company's continuing success," said George F. Holland, Broadview Networks executive vice president - sales and marketing. "Together, they bring nearly half a century of industry experience to our firm. They have contributed to the top lines of early-stage and established companies, ranging from Teleport Communications Group (TCG) to AT&T to Sprint to Covad Communications. Their accomplishments include creating and managing direct and indirect sales forces, winning market acceptance of data and voice products, and pioneering new market territories."

At Broadview Networks, Rothman is responsible for expanding agent and affiliate sales channels to encompass the company's increasing market footprint and product portfolio. He is charged with preparing offers for agents in New York, Massachusetts and other Northeast states to sell Broadview Networks' simple, affordable, integrated voice and data solutions, which are backed by a proprietary operational support system that facilitates rapid provisioning and one-stop customer service and billing.

Rothman has spent the last 20 years of his 25-year sales career in communications. Previously, as national account manager for Covad Communications, the country's leading DSL (digital subscriber line) service provider, he directed Northeast sales efforts and negotiated key partnerships with Internet service providers. Before joining Covad in 1998, Rothman was national sales director for Advanced Telecommunications Network (ATN), director of alternate distribution sales for US WATS, vice president of sales for MidCom Communications, and regional sales manager for Sprint Communications.

A University of Georgia graduate, Rothman is a member of the Telecommunications Resellers Association (TRA) and the Telecommunications Agents Association (TAA).

Severine, appointed to head sales activities related to Broadview Networks' data services, also comes from Covad. As Covad's national account manager for AT&T, the 15-year sales and marketing veteran played a pivotal role in landing a three-year nationwide service contract with AT&T.

Prior to his Covad tenure, as Northeast regional director for PageMart Wireless, he built the national account team that served customers in New York City, Buffalo, Boston and New Jersey. Severine's earlier positions included New York City district sales manager for SkyTel, and vice president and co-founder of DataDisc, a database-marketing company with headquarters in New York City.

Severine has a B.S. in marketing from Ohio State University and is a member of the Long Island Telecommunications Association (LITA).

Thomas' assignment of overseeing new market development for Broadview Networks draws on his experience opening new markets for three national telecommunications companies. In his last position, as AT&T vice president for local services growth markets, based in Southfield, Mich., he directed a national team of nearly 1,000 sales and sales-support professionals. Before TCG merged into AT&T in 1998, Thomas was national vice president for the western region of TCG, helping that company become one of the country's largest integrated communications providers. Earlier in his 22-year industry career, he established a Midwest sales and marketing presence and a corporate national account program for LCI International while serving as a regional vice president.

Thomas, who majored in business administration at Wayne State University, gained his first telecommunications experience as a national account manager during an earlier stint with AT&T and Michigan Bell.

Broadview Networks, a leading-edge, facilities-based integrated communications provider in the Northeast, is committed to offering wide-ranging communications solutions and personal service that exceed the expectations of its small and medium-sized businesses and residential customers.

The New York-based company is building an integrated data and voice network to support such next-generation offerings as high-speed Internet service via xDSL (digital subscriber line) technology, along with various other Internet, data, and voice solutions. Combining superior technology with a customer focus, Broadview Networks uses its proprietary operational support system to deliver exceptional one-source customer service and account management. The company also provides a single, easy-to-understand bill and donates a portion of its revenues to customer-selected community charities. For more information, visit the company's website at http://www.broadviewnet.com.

NOTE: Broadview Networks' current markets are New York City, Long Island, Westchester and Rockland counties, Syracuse, Albany and Buffalo, N.Y., as well as Eastern Massachusetts.

(c) 2000 Broadview Networks, Inc.