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Broadreach Consulting Expands Executive Management Team.


Business/Technology Editors

PHILADELPHIA--(BUSINESS WIRE)--March 8, 2000

Broadreach Consulting, Inc., a leading Internet Professional Services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products.  firm focused on implementing Business-to-Business (B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G.

B2B - business to business
) eBusiness solutions for Fortune 1000 companies, today announced the expansion of its executive management team.

With a strong belief in the philosophy of "promote from within," Broadreach promoted three former directors to vice president: Jonathan A. Brassington is now vice president of Management Consulting Noun 1. management consulting - a service industry that provides advice to those in charge of running a business
service industry - an industry that provides services rather than tangible objects
; Joseph R. Grover, Jr., became vice president of Solutions Architecture; and D. Peter Sardella is vice president of Application Development. In addition, Dennis Gillooly joins Broadreach as the new vice president and general manager of eBusiness Sales.

"We take pleasure in recognizing the people that have helped us grow into a national eBusiness company with customers that now include Pep (1) (Packet Exchange Protocol) A Xerox protocol used internally by NetWare to transport internal Netware NCP commands (NetWare Core Protocols). It uses PEP and IPX for this purpose. Application programs use SPX and IPX.  Boys, CIGNA CIGNA CG (Connecticut General Life Insurance Company) INA (Insurance Company of North America) , and General Motors," said Broadreach CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , James W. Dixon. "We make a commitment to our associates, whom we view as partners in our success as an organization. We continually strive to provide opportunities for professional growth and advancement, and we believe in rewarding hard work."

Since joining the company, Jonathan Brassington has helped customers such as Wyeth-Ayerst, Oakwood Homes, and Pep Boys develop and implement eBusiness strategies that leverage Internet technologies into their corporate strategies. Promoted to director in 1998, Brassington has grown Broadreach's management consulting practice to its current base of 30 management consultants.

Joe Grover has worked for Broadreach as a consultant, practice leader, and director, contributing to large infrastructure engagements at customers including Land America, General Motors, and Pep Boys. Grover has been instrumental in building the Broadreach Solutions Architecture Practice, dedicated to delivering high availability Also called "RAS" (reliability, availability, serviceability) or "fault resilient," it refers to a multiprocessing system that can quickly recover from a failure. There may be a minute or two of downtime while one system switches over to another, but processing will continue.  business platforms to clients through technical solutions focused in Internet, security, messaging, and integration service areas. He manages one of the company's largest business units, comprised of 57 infrastructure consultants nationally. Peter Sardella joined Broadreach in 1998 to lead the Internet Solutions Practice. In 1999, he was promoted to director, and has overseen development initiatives for major clients such as NCCI NCCI National Council on Compensation Insurance (Boca Raton, FL)
NCCI National Correct Coding Initiative
NCCI National Company for Cooperative Insurance
NCCI Namibian Chamber of Commerce and Industry
, Rhone-Poulenc Rorer, Internet Pipeline, and Nemours. With expertise in site architecture, application functionality, graphic design, quality assurance, and testing, Sardella oversees a team of 48 Internet developers.

Dennis Gillooly joined Broadreach in December 1999 as vice president and general manager of eBusiness sales. Broadreach saw 144 percent growth in eBusiness sales in 1999. Gilloly will lead national sales efforts in 2000. Prior to joining Broadreach, Gillooly was vice president and director of strategic accounts for Compucom Systems.

Broadreach Consulting, Inc.

Broadreach Consulting is an Internet Professional Services firm focused on delivering Business-to-Business (B2B) eBusiness solutions to Fortune 1000 companies. As a Crossroads 2000 A-List Award recipient, Broadreach delivers strategy and technology implementation on complex Internet-based initiatives with expertise in supply chain management, e-Procurement,eEnterprise information portals, knowledge management, customer relationship management and eCommerce. As a preferred partner for those businesses dedicated to success in the new Internet See Web 2.0 and Internet2.  economy, Broadreach is recognized as a Microsoft Solution Provider Partner and an IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) (R) Premier Business Partner, and is a member of the Eastern Technology Council. Headquartered in Philadelphia, the company was founded in 1997, and has offices in Atlanta, Jacksonville and Raleigh. Visit Broadreach's Web site at www.ebroadreach.com.
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Publication:Business Wire
Date:Mar 8, 2000
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