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Broadlane Names Kathleen M. Eyre Vice President, Public Affairs and Policy.


Business Editors/Health/Medical Writers

SAN FRANCISCO--(BUSINESS WIRE)--Jan. 26, 2004

Broadlane Inc., the leading provider of innovative business services to the healthcare industry, announced today that Kathleen M. Eyre has been appointed as vice president, public affairs Those public information, command information, and community relations activities directed toward both the external and internal publics with interest in the Department of Defense. Also called PA. See also command information; community relations; public information.  and policy, effective Jan. 22. In this position, Eyre heads Broadlane's efforts in public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , research and government affairs, in addition to building relationships within policy and academic communities and health industry organizations.

Eyre is based in the company's San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden  office and reports to David McAdam, Broadlane's chief marketing officer. "Kathy's extensive experience in health policy, research and government affairs will greatly enhance Broadlane's ability to work with important constituencies," said McAdam. "As our industry faces more attention by policy makers, it is increasingly important for growing companies like Broadlane to have an experienced professional with Kathy's skills and expertise in this vital role."

Prior to joining Broadlane, Eyre was director of government affairs for The Permanente Medical Group in Oakland, Calif., senior director of policy and research for the National Institute for Healthcare Management in Washington, D.C., and director of policy and advocacy for Blue Cross of California.

An attorney by training, Eyre focused on healthcare policy and antitrust issues in the Washington, D.C., office of the law firm of Sidley & Austin, and with the United States Department of Justice “Justice Department” redirects here. For other uses, see Department of Justice.
The United States Department of Justice (DOJ) is a Cabinet department in the United States government designed to enforce the law and defend the interests of the United States
, Antitrust Division.

Eyre holds a bachelor of arts degree from the University of California The University of California has a combined student body of more than 191,000 students, over 1,340,000 living alumni, and a combined systemwide and campus endowment of just over $7.3 billion (8th largest in the United States).  at Los Angeles and received a juris doctorate from University of California, Hastings College of the Law University of California, Hastings College of the Law is a premier, first-tier law school located in downtown San Francisco, California. It was founded in 1878 by Serranus Clinton Hastings, the first Chief Justice of California, as the first law school of the University of . She was a Pew Foundation mid-career fellow at the RAND/UCLA Center for Health Policy. Eyre resides in Berkeley, Calif., with her husband, Paul Gertler, who is a professor of Health Finance and Management at the University of California at Berkeley (body, education) University of California at Berkeley - (UCB)

See also Berzerkley, BSD.

http://berkeley.edu/.

Note to British and Commonwealth readers: that's /berk'lee/, not /bark'lee/ as in British Received Pronunciation.
, Haas School of Business.

About Broadlane

Broadlane delivers transformational business services to healthcare providers, enabling them to reduce costs and improve operational performance. Through the application of innovative technology and scaled solutions that range from consulting to full-service management, Broadlane is helping to set new standards for efficient healthcare delivery. Broadlane focuses on a growing list of business operations areas that includes supply chain management, purchased services and labor solutions.

Broadlane counts among its customers more than 800 acute care hospitals, more than 3,400 sub-acute care facilities and thousands of physician practices. Broadlane has offices in San Francisco and Oakland, Calif.; Cincinnati; Dallas; and New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
. For more information, visit www.broadlane.com.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jan 26, 2004
Words:410
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