Broadhead+Co.

Broadhead+Co, Minneapolis, MN, adds three to its PR group to work on the Pfizer Animal Health account.

Crystal Perrozzi joins as Acc't Supvr. She previously was with Carmichael Lynch, and has worked for Penn Garritano and Miller Meester Advertising.

Stephanie Veldman is named Acc't Exec. She had been with Beef and the Angus Journal.

Elizabeth Leazer is named Ass't Acc't Exec. She previously was with WTDY in Madison, WI, where she served as Exec Producer of talk programming at the radio station.

Craig Roads joins the agency as its new Creative Dir. Previously, he had operated his own agency, Johnson Krumwiede Roads. He had also servedwith HMS/Minneapolis and Miller Meester Advertising.

Long-time ABC News and CNN media veteran Tom DiBacco joins the agency as its consumer PR practice lead.