Broadcasters Can Build Audience Loyalty and Profit from SMS-Based Marketing Campaigns with BoomerangBack.Entertainment Editors/Business Editors/High-Tech Writers BELLEVUE, Wash.--(BUSINESS WIRE)--Aug. 25, 2003 BoomerangBack makes targeted mobile marketing effective, simple, cost-effective and measurable SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM. (2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server. has finally arrived in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . Wireless phones are everywhere, and consumers are embracing message-based promotions, like AT&T Wireless' American Idol American Idol is an annual American televised singing competition, which began its first season on June 11, 2002. Part of the Idol franchise, it originated from the British reality program Pop Idol. SMS campaign. But for Broadcasters without a staff of engineers, such campaigns were extremely difficult to execute -- until today's launch of BoomerangBack. BoomerangBack is breakthrough in permission-based marketing using the world's fastest growing communications channel Also called a "circuit" or "line," it is a pathway over which data are transferred between remote devices. It may refer to the entire physical medium, such as a telephone line, optical fiber, coaxial cable or twisted wire pair, or, it may refer to one of several carrier frequencies , SMS. It allows media companies to control, design and execute mobile marketing campaigns quickly and profitably to any cell phone, across all carriers, anywhere in North America. BoomerangBack was developed by the Pulse Group and Wireless Services Corp. (WSC WSC Winter Symposium on Chemometrics WSC Winter Simulation Conference WSC Wayne State College WSC Westfield State College (Westfield, MA) WSC Western State College (Colorado) ). "Now is the time for broadcasters to seize the tremendous opportunity that SMS presents," said Matthew Lambert, Pulse Group founder. "Never before has broadcasting had the ability to interact so closely with their audience, simultaneously extending their brands, building loyalty and delivering real value. The ubiquity Ubiquity See also Omnipresence. Burma-Shave their signs seen as “verses of the wayside throughout America.” [Am. Commerce and Folklore: Misc. of mobile phones and SMS uniquely enables this kind of deep relationship." As clients increasingly demand more accountability from their advertising, the world's most prolific device -- the mobile phone -- is providing complimentary wireless technology to broadcasting adding a most effective and personal way to interact with the station's audience and provide new avenues for advertisers to reach consumers. BoomerangBack removes all the barriers previously facing advertisers and media companies. The Web-based interface is intuitive and easy to use. It can instantly implement and measure a mobile marketing campaign, and eliminates the need for a third-party vendor. The Pulse Group's partnership with wireless data leader WSC, ensures that BoomerangBack messages will reach all customers, regardless of wireless network or mobile device. Because it is a permission based, highly targeted one-to-one communications medium, SMS marketing campaigns have historically higher response rates than other media, at a fraction of the cost. No other medium can similarly engage the consumer by providing instant gratification GRATIFICATION. A reward given voluntarily for some service or benefit rendered, without being requested so to do, either expressly or by implication. and value, like M-Coupons, discounts and exclusive deals. "Corporations are actively seeking ways to leverage this exploding medium," observed Lambert. "With BoomerangBack, the broadcast community can be heroes: they can provide the solution, differentiate themselves from competitors and create new revenue streams." In the US or Canada Txt the word "back" to 206.391.6245 to experience BoomerangBack. About The Pulse Group ( www.boomerangback.com ) The Pulse Group develops interactive return messaging database applications and wireless solutions for the global marketplace. The Pulse Group is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. with operations and contractual agreements in Australia and the USA. The company's technology base is located in Brisbane, Queensland, Australia. The Pulse Group's product lines include; SMS applications for Agencies, Broadcasting, Enterprise and the Property market. Permission based marketing is the most powerful marketing trend of the decade and The Pulse Group's unique product suite allows marketers to control, design and execute time-sensitive, highly targeted mobile messaging campaigns to any phone, using all carriers, anywhere. This makes the Pulse Group's technology the leader in this field. About Wireless Services Corporation Wireless Services Corporation is the industry's long-standing leader in developing and operating value-added data products for carriers. The company's product line includes SMS and two-way messaging, email, instant messaging Exchanging text messages in real time between two or more people logged into a particular instant messaging (IM) service. Instant messaging is more interactive than e-mail because messages are sent immediately, whereas e-mail messages can be queued up in a mail server for seconds or , Inter-Carrier text messaging Sending short messages to a smartphone, pager, PDA or other handheld device. Text messaging implies sending short messages generally no more than a couple of hundred characters in length. interoperability The capability of two or more hardware devices or two or more software routines to work harmoniously together. For example, in an Ethernet network, display adapters, hubs, switches and routers from different vendors must conform to the Ethernet standard and interoperate with each other. , and support for alternative billing methods. WSC's products deliver messages to any wireless device -- regardless of the wireless providers' current or future network infrastructure or protocols. Through existing customers, WSC delivered nearly half a billion messages worldwide in 2001. The company provides carrier-grade reliability coupled with a full-service, 24x7 operations team. WSC was founded in 1996 and is headquartered in Bellevue, Washington Bellevue is a rapidly growing city in King County, Washington, U.S., across Lake Washington from Seattle. Long known as a suburb or satellite city of Seattle,[1] it is now categorized as an edge city or a boomburb. . For more information, please visit www.wirelesscorp.com. |
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