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BroadcastAMERICA.com Inks Internet Deal with Citadel Communications.


Business Editors &Entertainment/High-Tech Writers

PORTLAND, Maine Portland is the largest city in the U.S. state of Maine, with a 2004 population of 63,882. Portland is Maine's cultural, social and economic capital. Tourists are drawn to Portland's historic Old Port district along Portland Harbor, which is at the mouth of the Fore River and part  and LAS VEGAS Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. , Nevada--(BUSINESS WIRE)--Feb. 10, 2000

Major Radio Station Group Broadcasts Programming

on the Internet in Landmark Test Marketing Trial

Signaling a fundamental change in the broadcasting industry, leading online entertainment network BroadcastAMERICA.com today announced the signing of a deal with Citadel Communications
For the similarly named radio broadcaster, see Citadel Broadcasting.


Citadel Communications is a Bronxville, NY-based broadcaster that owns 4 television stations, including:
DMA Rank Market Station ...
 (Nasdaq:CITC CITC Communications and Information Technology Commission (Saudi Arabia)
CITC Cottage Industry Technology Center
CITC Canadian Institute of Travel Counsellors
CITC Cook Inlet Tribal Council (Anchorage, Alaska) 
) to broadcast 47 of their radio stations' content on the Internet in a test marketing trial beginning in March.

Citadel is the first major radio group to outsource the &uot;streaming&uot; of their content.

Under the terms of the agreement, BroadcastAMERICA.com will broadcast programming from 47 of Citadel's company-owned or operated radio stations in eight test markets: Albuquerque, NM; Allentown, PA; Colorado Springs Colorado Springs, city (1990 pop. 281,140), seat of El Paso co., central Colo., on Monument and Fountain creeks, at the foot of Pikes Peak; inc. 1886. It is a year-round resort and a booming military, technological, and commercial city. , CO; Little Rock, AR; Modesto, CA; Saginaw, MI; Salt Lake City, UT; and Spokane, WA. During the trial, BroadcastAMERICA.com will assume all streaming and maintenance costs and the stations' programming will be housed under BroadcastAMERICA.com's music channel, BroadcastMusic.com, in exchange for ad time. The online network already broadcasts programming from five of Citadel's radio stations in Maine The following is a list of radio stations in Maine. Low Power/Full Power FM Stations
Full Power FM Stations
Call Letters Frequency City Format Slogan Owner Notes Website
WABK 104.
 and New Hampshire New Hampshire, one of the New England states of the NE United States. It is bordered by Massachusetts (S), Vermont, with the Connecticut R. forming the boundary (W), the Canadian province of Quebec (NW), and Maine and a short strip of the Atlantic Ocean (E). . This deal will provide BroadcastAMERICA.com with an increase in potential audience reach of 3.3 million.

&uot;Providing popular and engaging radio programming has always been a key to Citadel's success. Outsourcing our streaming audio A one-way audio transmission over a data network. It is widely used on the Web as well as company networks to play audio clips and Internet radio. Computers in home networks stream audio (mostly music) to digital media hubs connected to home theaters.  needs to BroadcastAMERICA.com enables Citadel to efficiently broadcast its trademark programming beyond local airwaves to reach audiences never before possible, all without a major new investment in people or hardware,&uot; commented Lawrence R. Wilson, Chairman and Chief Executive Officer of Citadel.

&uot;The move to put local radio entertainment on the Internet represents a major shift in the radio industry's advertising model from a local focus to a national one,&uot; BroadcastAMERICA.com president John Brier brier or briar, name sometimes given any thorny plant, more specifically the sweetbrier, and the greenbrier. French brier, or brierroot, is a name for the root of the European white heath so widely used in the manufacture of smoking pipes.  said. &uot;We offer this opportunity to our partners -- at no up-front cost. We think our deal with Citadel Communications is a harbinger of a trend for both radio networks -- and soon TV networks

-- to outsource. We hope to partner with other large broadcasting companies in the near future.&uot;

Citadel stations participating in the trial include:

Salt Lake City: KUBL-FM, KBEE-FM, KBER-FM, KENZ-FM, KWUN-AM

Spokane: KDRK-FM, KGA-AM, KAEP-FM, KJRB-AM, KEYF-AM/FM, KWHK-FM

Colorado Springs: KKFM-FM, KKMG-FM, KVOR-AM, KSPZ-FM, KTWK-AM

Albuquerque: KKOB-FM, KKOB-AM, KNML-AM, KMGA-FM, KRST-FM, KTBL-FM, KHFM-FM, KHTL-AM

Allentown: WCTO-FM, WLEV-FM

Little Rock: KARN-AM/FM, KAAY-AM, KIPR-FM, KOKY-FM, KLAL-FM, KVLO-FM, KLIH-FM, KURB-FM

Modesto: KATM-FM, KANM-AM, KHOP-FM, KHKK-FM, KDJK FM

Saginaw-Bay City: WSGW-AM, WIOG-FM, WYLZ FM, WILZ-FM, WKQZ-FM, WGER-FM

Bill Perrault, Vice President of New Media for Citadel, added, &uot;The prospect of expanding our station audiences overnight and extending our brands to the Internet -- at no cost to our stations or the company -- is very exciting. Loyal listeners, new audiences and our valued advertisers will be well served by this arrangement.&uot;

Citadel is a radio broadcasting The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
 company that, upon completion of pending transactions, will own or operate 137 FM and 61 AM radio stations concentrated in 42 mid-sized markets.

Headquartered in Portland, Maine, BroadcastAMERICA.com is building the leading, consumer online entertainment network. With its fully integrated channels dedicated to sports, talk, news, music, film, weather and more, BroadcastAMERICA.com brings a breadth and variety of programming designed to satisfy today's online consumer tapping into the Internet for entertainment. More than 500,000 unique users watch and listen to the web site's audio and video content on a monthly basis for a total of more than one million accesses.

BroadcastAMERICA.com Statistics:

Under Exclusive Contracts: 400 radio stations, 60 TV news stations, 153 syndicated talk radio shows, 400+ sports radio Sports radio (or sports talk radio) is a radio format devoted entirely to discussion and broadcasting of sporting events. A popular format with an almost exclusively male demographic in most areas, sports radio is characterized by an often-boisterous on-air style and  affiliates

Audio/Video Accesses in January 2000: 1.8 million

Unique Users in January 2000: 950,000
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Publication:Business Wire
Date:Feb 10, 2000
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