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Broadcast marketing messages on a TV screen in the lobby or drive-up.

Here's a customer messaging system Software that provides an electronic mail delivery system. It is made up of the following functional components, which may be packaged together or independently.

Mail User Agent
 that requires no investments in time or equipment. All you need is an Internet Internet

Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the
 connection, and you can begin delivering information and marketing messages to customers over any computer or television display.

The product "," is offered by StandSoft Inc. of Eau Claire Eau Claire (ō klâr), city (1990 pop. 56,856), seat of Eau Claire co., W central Wis., on the Chippewa at the mouth of the Eau Claire River, in a hilly lake region; inc. 1872. , Wisc.

The company says that this product reaches customers when they are most likely to buy--in waiting rooms, lobbies or drive-ups--and presents opportunities to cross-sell customers through custom marketing messages. uses a "hosted" approach. Subscribers create and maintain their individualized in·di·vid·u·al·ize  
tr.v. in·di·vid·u·al·ized, in·di·vid·u·al·iz·ing, in·di·vid·u·al·iz·es
1. To give individuality to.

2. To consider or treat individually; particularize.

 sites on's remote servers.

The product is intended to be easy-to-access and use, affordable and flexible.

Suggested uses: to promote interest rotes, new products, local events and other benefits to customers. Use in branch lobby or at drive-up drive-up
Designed to permit customers to remain in their motor vehicles while being accommodated: a drive-up window at the bank.
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Title Annotation:New Products;
Publication:ABA Bank Marketing
Article Type:Brief Article
Geographic Code:1USA
Date:Jan 1, 2005
Previous Article:ABA School of Bank Marketing and Management: re-energize your efforts at the premier program for bank marketers.
Next Article:Software calculates manpower needs to meet customer service objectives.

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