Broadcast Technology Leaders Premier MP-3 Datacasting Technology for Revenue-Generating Services at NAB 2000.Business Editors/High Tech Writers NAB2000 LAS VEGAS--(BUSINESS WIRE)--April 10, 2000 Harris, 4DL, NDS See eDirectory. NDS - Netware Directory Services , Samsung and SkyStream Demonstrate Pre-Paid MP-3 Application for DTV (Digital TeleVision) Transmitting TV using digital signals. The major DTV standards are ATSC (North America), DVB (Europe) and ISDB (Japan). All three use MPEG-2 video compression and Dolby Digital audio compression. DVB and ISDB also include MPEG audio compression. Using DASE DASE - Distributed Application Support Environment Technology Five leading technology companies--Harris Corporation, 4DL, NDS Group NDS Group plc is a DRM and conditional access firm. It is listed on the NASDAQ (symbol NNDS), but its major shareholder is News Corporation. The company is headquartered in West Drayton (near Heathrow), United Kingdom. The CEO of NDS is Abe Peled. plc, Samsung Electronics Samsung Electronics (SEC, Hangul:삼성전자; KSE: 005930, KSE: 005935, LSE: SMSN, LSE: SMSD) is a South Korean multinational corporation and the world's largest and leading electronics and information technology company. Corporation, and SkyStream Networks-- will premier a technology that gives TV stations the opportunity to deliver new, revenue-generating pre-paid services along with free over-the-air programs on their DTV channel. The first public demonstration will take place during the National Association of Broadcasters Convention April 10-13. The demonstration will showcase one of many possible applications of ATSC-proposed data transmission and DASE (DTV Applications Software Environment) technology--a pre-paid MP-3 music distribution service--at the Harris exhibit (Las Vegas Convention Center The Las Vegas Convention Center is owned and operated by the Las Vegas Convention and Visitors Authority and is located in Clark County, Nevada. It is one of the largest Convention centers in the world. At the end of 2004, the center had 3. Booth No. L-6524). Participating companies have brought together every component needed to deliver pre-paid services:
- Harris Corporation has integrated the system and will demonstrate
the MP-3 application in its NAB booth.
- 4DL has developed the interactive DASE application and provides
the DASE authoring tool.
- NDS has integrated its Open VideoGuard(TM) conditional access
technology and smart card.
- Samsung Electronics has developed the DASE Integrated Receiver
Decoder (IRD). This IRD will be made available under the Harris
brand name for broadcast authoring verification applications.
- SkyStream Networks manufactures the DBN-35 source media router
that is marketed under the Harris DATAplus(TM) brand name.
SkyStream has worked with Harris to define the NAB demonstration
and encapsulate the MPEG-2 transport streams.
Throughout NAB, attendees can obtain a personal smart card at four locations--the Harris exhibit, the SkyStream exhibit (Sands Booth No. I-7433), the NDS exhibit (Sands Booth No. 4138), and the 4DL exhibit (in Sun Microsystems Sun Microsystems, Inc. (NASDAQ: JAVA[3]) is an American vendor of computers, computer components, computer software, and information-technology services, founded on 24 February 1982. exhibit, Sands Booth No. M-8745). The smart card, prepared by NDS, is authored with personal information and a simulated pre-paid "credit." The smart card allows its bearer to download an MP-3 file that has been encapsulated into the DTV signal by SkyStream Networks' source media routers and transmitted over the air to the Samsung DASE IRD IRD Institut de Recherche pour le Développement (French) IRD Inland Revenue Department (New Zealand's tax revenue collection department) IRD Integrated Receiver Decoder in the Harris booth. By inserting the smart card into the IRD, the card bearer will trigger an interactive application created by the 4DL authoring tool, enabling an MP-3 audio file to be downloaded onto a flash memory card. The Samsung IRD will automatically debit the pre-paid smart card and track the downloaded file. Downloaded MP-3 files can then be played on a Samsung Yepp MP-3 audio player. Samsung is offering a chance to win a free Yepp MP-3 player to one person who obtains a "lucky" smart card each day of NAB. Additionally, each smart card bearer will receive a discount coupon on a Samsung Yepp, as well as other opportunities to win prizes at NAB. A key advantage of over-the-air distribution of MP-3 digital audio is that it distributes files quickly, overcoming the lag-time problems that frequently plague consumers as they attempt to download MP-3 files distributed over the Internet. Lag-time problems are caused by the size of MP-3 files, which can require up to 4.5 mbps of bandwidth. And, because MP-3 file transfers take place live along side of video content, audio can be offered in association with such television music programs as MTV MTV in full Music Television U.S. cable television network, established in 1980 to present videos of musicians and singers performing new rock music. MTV won a wide following among rock-music fans worldwide and greatly affected the popular-music business. . According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a recent study by Multimedia Research Group, Inc., it is estimated that the U.S. market alone for MP-3 digital audio distribution will ultimately approach $12 billion annually. The NAB demonstration is the first of many public demonstrations planned by the participating companies. Participating companies intend to continue to work with industry leaders and to demonstrate DASE-based applications to support proposed DTV business models. QUOTES FROM PARTICIPATING COMPANIES: Harris Corporation Harris Corporation NYSE: HRS is an international communications equipment company that produces wireless equipment, electronic systems, and both terrestrial and spaceborne antennas for use in the government, defense, and commercial sectors. : "Harris has worked with participating companies and major broadcast groups to develop an integrated system that gives broadcasters a platform to readily implement enhanced data services--with their enormous potential for new revenue," said Jay C. Adrick, vice president of Harris' Broadcast Communications Division's systems integration business. "Applications for this technology are virtually unlimited, ranging from pay-per-view movie delivery and pre-paid file transfers to value-adding services for advertisers." 4DL: "4DL is proud to have participated in this process as a partner and look forward to bringing out other exciting interactive services," said Phil Won, president of 4DL America. "Our authoring tool simplifies the process of creating innovative content and services and enables content producers to bring their concepts for interactive TV to life." NDS: "NDS is proud to be part of this consortium bringing creative solutions to enable broadcasters to utilize their digital spectrum in new and exciting way," said Dr. Dov Rubin, vice president and general manager of NDS Americas. "Providing our Open VideoGuard(TM) conditional access Conditional Access (acronymized CA) is the protection of content by requiring certain criteria to be met before granting access to this content. The term is commonly used in relation to digital television systems, most notably satellite television. solution to secure the rights of the content owner's MP-3 downloads, is just one example of the services NDS intends to provide." Samsung Electronics: B.J. Paek, vice president of strategic marketing, Digital Visual Media SEC, said, "At Samsung, it is our philosophy that these partnerships are vital to the development of DTV market. By providing end-to-end solutions, new applications and business models are created for the broadcast and consumer electronics industries. Samsung looks forward to working with our partners and to a successful demonstration at NAB." SkyStream Networks: "Broadcasters have a footprint that no other service providers have so they have an excellent opportunity to deploy profitable retail applications for digital television networks such as the MP-3 demonstration here at NAB," said Clint Chao, vice president of marketing for SkyStream Networks. "SkyStream is pleased to provide the networking engine for this historic event." COMPANY INFORMATION About Harris Corporation Beyond manufacturing and distributing broadcast equipment, Harris integrates custom, future-ready digital production, acquisition and master control systems for studio and mobile applications. The systems integration team has designed and integrated systems for the broadcast industry for more than 20 years. With a broad array of Harris DTV solutions, a unique set of services and capabilities, and in-depth knowledge of products from leading equipment manufacturers, Harris designs systems that take its customers to their next level. Harris Corporation (NYSE NYSE See: New York Stock Exchange :HRS) is an international communications equipment company focused on providing product, system, and service solutions that take its customers to the next level. The company provides a wide range of products and services for commercial and government communications markets such as wireless, broadcast, government, and network support. The company has sales and service facilities in nearly 90 countries. About 4DL 4DL is an internationally based company in the pioneering field of datacasting and interactive TV applications. It is an end-to-end systems provider for datacasting from content production, through broadcast, to software for the digital set top box. Its unique authoring tool, the 4DAuthor, is a Java based authoring tool that enables content developers to create rich, interactive content for digital TV. This open standards Specifications for hardware and software that are developed by a standards organization or a consortium involved in supporting a standard. Available to the public for developing compliant products, open standards imply "open systems;" that an existing component in a system can be replaced based authoring tool offers flexibility and extensibility because it is component based and may be used as the foundation for third party developers to build upon. 4DL continues to develop innovative interactive software solutions to enhance the viewing experience for TV. In the third quarter of this year, the company will bring out a data broadcasting system for broadcast stations. 4DL systems are developed for use in all terrestrial, cable and satellite industries. 4DL is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. with offices in Seoul, South Korea and Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , California. For more information, please visit http://www.4dl.com/. About NDS NDS Group plc (Nasdaq/Easdaq: NNDS NNDS Norsk Nettverk for Down Syndrom (Norway) ) is a leading supplier of open conditional access software and interactive systems for the secure delivery of entertainment and information to digital TVs, set-top boxes, personal computers and mobile devices. The company also develops e-security solutions for broadband Internet See broadband. multicasting applications. NDS' largest shareholder is News Corporation (NYSE: NWS NWS National Weather Service NWS Naval Weapons Station NWS New World Symphony NWS Nuclear Weapon State NWS Not Work Safe NWS National Watercolor Society NWS North Warning System NWS Nose Wheel Steering NWS National Waste Strategy (UK) , NSW NSW New South Wales Noun 1. NSW - the agency that provides units to conduct unconventional and counter-guerilla warfare Naval Special Warfare .A), a global media and entertainment company. NDS systems enable broadcasters, content providers and enterprises on the leading edge of the convergence of TV and the Internet to profit from digital TV and interactive services, including integrating and delivering Internet and TV content, data broadcasting and e-commerce transactions. A portfolio of services including consulting, systems design and integration, support and maintenance complements NDS' systems and technologies. NDS customers provide services to over 50 percent of the world's digital satellite subscriber base, and more than 15 million viewers of pay television currently use NDS technologies. NDS, headquartered in the United Kingdom, has offices worldwide, employs over 1,000 people, and continues to make a major commitment to R&D with over 400 employees at research centers in Israel and the United Kingdom. More information can be found at http://www.nds.com. About Samsung Electronics (SEC) Samsung Electronics Co., Ltd., with 1999 sales revenue of US$22.8 billion is a world leader in the electronics industry. The Korea-based concern has operations in about 50 countries with 54,000 employees worldwide. The company consists of three main business units: Digital Media System, Semiconductors and Information & Communications Businesses. For more information, please visit our website, http://samsungelectronics.com. Samsung Electronics America (SEA) Headquartered in Ridgefield Park Ridgefield Park, village (1990 pop. 12,454), Bergen co., NE N.J., on the Hackensack River; inc. 1892. Chiefly residential, it manufactures some paper goods. , NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of SEC, markets a broad range of consumer electronics and information systems products. The SEA organization oversees the North American operations North American operation Surgical oncology Radical surgery of a 'frozen pelvis', consisting of radical en bloc resection of the uterus and urinary bladder. See 'Frozen pelvis.'. Cf 'All-American' and 'South American' operations. of Samsung Telecommunications America, Samsung Electronics Canada and Samsung Electronics Mexico. Please visit http://samsungdigital.com for more information. About SkyStream Networks SkyStream Networks develops and sells a new category of networking products, called media routers, that enable the Internet to connect with broadcast networks, such as cable, satellite and digital television networks. SkyStream's media routers enable service providers to combine the quality, scalability and efficiency of broadcast networks with the personalization of the Internet to deliver multimedia-rich content simultaneously to a large number of users. SkyStream's source media routers aggregate and distribute content across broadcast networks. The company's edge media routers receive content from broadcast networks and redistribute re·dis·trib·ute tr.v. re·dis·trib·ut·ed, re·dis·trib·ut·ing, re·dis·trib·utes To distribute again in a different way; reallocate. this content over the existing Internet infrastructure. SkyStream's customers are broadcast service providers, Internet service providers Internet service provider (ISP) Company that provides Internet connections and services to individuals and organizations. For a monthly fee, ISPs provide computer users with a connection to their site (see data transmission), as well as a log-in name and password. , telecommunication service providers and content distribution providers around the world, including CableCom, EchoStar Communications Corporation EchoStar Communications Corporation (NASDAQ: DISH) is the parent company of DISH Network and the maintainer of the satellite fleet that provides the signal that DISH Network markets. , Granite Broadcasting, iBEAM Broadcasting, Loral CyberStar and Telefonica. SkyStream partners include BroadLogic, General Instrument, Harris Corporation, International Datacasting, Irdeto Access, Lucent Technologies, Nagra, Philips and Scientific-Atlanta. SkyStream sells its products through its direct sales force and through distribution partners worldwide. SkyStream corporate headquarters are in Mountain View, California For the census-designated place, see Mountain View, Contra Costa County, California. For other places called "Mountain View", see . Mountain View is a city in Santa Clara County, in the U.S. state of California. The city gets its name from the views of the Santa Cruz Mountains. with regional offices in Atlanta, Georgia; Ontario, Canada; London, England; and Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. . SkyStream Networks' website can be found on the Internet at http://www.skystream.com. SkyStream Networks is a trademark of SkyStream Networks, Inc.. Additional company and product names may be trademarks or registered trademarks of the individual companies and are respectfully acknowledged. |
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