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Broadbus CEO to Discuss Economics of Television-on-Demand at Kagan VOD Summit.


Business/Technology Editors

BOXBOROUGH, Mass., Oct. 24, 2002 - Broadbus Technologies, Inc., CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Jeffrey Binder will outline the company's vision for Television-on-Demand(TM)(TOD) enabled by its third-generation B-1 video-on-demand (VOD See video-on-demand.

VoD - video on demand
) server systems at the 4th annual Kagan VOD Summit, to be held on Wed., Oct. 30, from 11:30 am - 1:00 pm at the New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 Helmsley Hotel.

At a session entitled "Server and Set-top Box The cable TV box that sits on "top" of the TV "set," although it is often located several feet away in an equipment rack. The set-top box descrambles the premium channels and provides a tuner for the higher cable numbers that very old TVs did not support.  Economics Decoded: What's a VOD Home Worth," Binder will outline how Television-on-Demand will enable cable operators to maximize revenues by offering their digital subscribers dramatically expanded programming choices together with personal video recorder See DVR.  (PVR See DVR. ) functionality, directly from the head-end.

"Television-on-Demand addresses the needs and interests of consumers, cable MSOs and programmers alike," Binder said. MSOs gain the ability to provide considerably more content over their networks, while providing subscribers with PVR functionality across an enormous breadth of content, without the need for a digital set-top box upgrade," he said. "Most importantly Adv. 1. most importantly - above and beyond all other consideration; "above all, you must be independent"
above all, most especially
, TOD enables compliance with the constantly changing licensing and syndication rules of television."

Television-on-Demand enables the delivery all programming from a cable head-end, making the control of program scheduling and availability a cooperative effort among MSOs, networks, studios and syndication, Binder added. "It is likely that the on-demand delivery of network, off-net, and syndicated content will require the permission of those who license the use of such content to the cable industry. Our mission is to offer the cable industry the means to acquire and deliver more `on-demand' content with a technology that allows them to comply with the broadcast and syndication rules associated with the content."

Broadbus, which on October 7 announced the closing of more than $12 million in venture capital funding, is preparing for the 2003 launch of its B-1(TM) server systems.

The session will be moderated by Kagan World Media's Larry Gerbrandt. Other speakers include: George Breen George Thomas Breen (born July 19, 1935) is a retired freestyle swimmer from the United States, who has won four Olympic medals (one silver, three bronze) in his career. Breen twice broke the world record in the 1500m freestyle. , President, Digital Video Arts Video Arts is a British based video production company which produces training videos for companies. It was founded in 1972 by John Cleese and a group of other television professionals. ; David Davies, Director/Strategic Marketing, Scientific-Atlanta; Michael Fidler, SVP/Digital Platform Division of America, Sony Consumer Products; Lou Mastrocola, Sr. Director/Product Marketing, Motorola Broadband; Steve Necessary, President/Xstreme Division, Concurrent Computer Corp.; Jay Schiller, SVP/Broadband Strategy & Product Management, nCUBE; and Gary Traver, SVP/Digital Media Centers, AT&T Broadband.

About Broadbus Technologies, Inc.:

Broadbus Technologies is a leading entertainment infrastructure company that offers a diverse line of robust and massively scalable servers to deliver streaming media in numerous formats, including Video-on-Demand and their own Television-on-Demand(TM) (VOD and TOD(TM)) systems. Broadbus servers are designed to deliver more than 1,000,000 streams across more than 100,000 hours of high-quality video and audio over cable, fiber and other broadband networks in a very small footprint. Powered by ultra high-density RAID and DRAM-based systems, the B-1 server is one of the most scalable and cost effective servers in the world. Broadbus is a registered trademark of Broadbus Technologies, Inc. More information may be found at www.broadbus.com.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Oct 24, 2002
Words:484
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