Broadbeam Establishes `LEARN Wireless' Education Initiative Designed to Accelerate and Support Enterprise Adoption of Wireless Technology.Business/Technology Editors SAN DIEGO--(BUSINESS WIRE)--Sept. 11, 2001 CTIA (1) See CompTIA. (2) (Cellular Telecommunications & Internet Association, Washington, DC, www.ctia.org, www.wow-com.com) A membership organization founded in 1984 that is involved with regulatory and public affairs issues in the wireless industry. Wireless IT, Booth 1831-- Unveiled: Three Immutable IMMUTABLE. What cannot be removed, what is unchangeable. The laws of God being perfect, are immutable, but no human law can be so considered. Laws and Seven Truths every enterprise should know when considering wireless Broadbeam, provider of Axio(TM), a proven wireless platform that clears an inside track to rapidly create, deploy and manage mobile enterprise applications, today kicked-off LEARN Wireless (Leadership, Education, Activism, Research and Networking), a national education initiative designed to bring together individuals and organizations to shape, define and accelerate the wireless data industry for enterprises. The LEARN Wireless initiative was founded to address industry confusion, tackle customer decision-making paralysis paralysis or palsy (pôl`zē), complete loss or impairment of the ability to use voluntary muscles, usually as the result of a disorder of the nervous system. and distill dis·till v. 1. To subject a substance to distillation. 2. To separate a distillate by distillation. 3. To increase the concentration of, separate, or purify a substance by distillation. the abundance of vendor hype to create a better environment for enterprises looking to adopt wireless technology. "Leaders in the wireless data market have a responsibility to help enterprises understand the technology currently available, in clear and certain terms," said Broadbeam Chairman and Chief Executive Officer Boris Fridman. "At this time, we feel it is not only our responsibility, but our privilege to gather leaders in the industry to provoke discussion on the issues we will all be facing in the years to come." A recent finding from a Phillips Group survey conducted in 2001 concluded that, "suppliers have seriously misperceived the wireless market for business data applications over the past year, alternately engaging in excessive and distracting dis·tract tr.v. dis·tract·ed, dis·tract·ing, dis·tracts 1. To cause to turn away from the original focus of attention or interest; divert. 2. To pull in conflicting emotional directions; unsettle. hype about the convergence of wireless and the Internet, and suggesting incomplete or poorly conceived solutions to address perceived needs." The report continued, highlighting the need for "explicit customer education regarding how best to make use of capabilities already available." To help CEOs, CFOs, IT professionals, end users and consumers understand wireless technology and applications, Broadbeam unveiled the Three Immutable Laws and the Seven Truths of Wireless Data, that serve as the basis for all supporting activities and LEARN Wireless education initiatives. The Three Immutable Laws of Wireless Data: 1. Wireless access to enterprise data changes the way virtually all businesses operate. 2. Mobile workforces provide a strong competitive advantage. 3. Wireless data solutions will be part of successful businesses at all levels. The Seven Truths of Wireless Data: 1. Wireless data technology is available, working and effective today. 2. Enterprises will fuel the growth of wireless data, followed by consumers. 3. Wireless users always interact with information differently when mobile. 4. There will not be a single OS or form factor among wireless devices. 5. The speed of wireless networks will increase progressively, but will lag to the greater progressive increases in wired LAN (Local Area Network) A communications network that serves users within a confined geographical area. The "clients" are the user's workstations typically running Windows, although Mac and Linux clients are also used. speed. 6. Users will demand a choice of speeds and costs to deliver the data they require. 7. The hyperbole hyperbole (hīpûr`bəlē), a figure of speech in which exceptional exaggeration is deliberately used for emphasis rather than deception. , confusion and nebulous terms in the wireless data industry contribute to marketplace inertia inertia (ĭnûr`shə), in physics, the resistance of a body to any alteration in its state of motion, i.e., the resistance of a body at rest to being set in motion or of a body in motion to any change of speed or change in direction of . "Many organizations have investigated wireless deployments, only to discover a vast and confusing array of technologies, products and capabilities available in the market," says Jack Gold, Vice President, wireless and pervasive computing Refers to the use of computers in everyday life, including PDAs, smartphones and other mobile devices. It also refers to computers contained in commonplace objects such as cars and appliances and implies that people are unaware of their presence. at META Group. "In fact, currently few enterprises understand the right thing to do in wireless. Any initiative enabling enterprises to discover the most attractive projects for delivering true ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). will be a big plus for the market." Beginning this year, Broadbeam's LEARN Wireless education initiative will provide enterprises with the critical information they need to make informed wireless business decisions through upcoming industry events, speaking opportunities and trade shows. In addition, Broadbeam will unveil a book in early October 2001, written specifically for enterprises looking to cut through the hype and hyperbole. The book will provide key decision makers within enterprises with insight on how to best evaluate vendors, as well as a "how-to" section detailing best practices and critical considerations when it comes to wirelessly enabling business critical applications. For more information, to join, support or provide ideas to the LEARN Wireless education initiative, please visit http://www.broadbeam.com/learnwireless. About Broadbeam Broadbeam Corporation's proven wireless software platform clears an inside track to rapidly develop, deploy and manage mobile enterprise applications, and empowers businesses around the globe to effectively build and leverage their mobile workforces. The Company supplies Independent Software Vendors, Systems Integrators and enterprises with the wireless infrastructure software required to mobilize mo·bi·lize v. 1. To make mobile or capable of movement. 2. To restore the power of motion to a joint. 3. To release into the body, as glycogen from the liver. a workforce, the platform for developing wireless applications and managed services An umbrella term for third-party monitoring and maintaining of computers, networks and software. The actual equipment may be inhouse or at the third-party's facilities, but the "managed" implies an ongoing effort; for example, making sure the equipment is running at a certain quality to assist customers in integrating or outsourcing (1) Contracting with outside consultants, software houses or service bureaus to perform systems analysis, programming and datacenter operations. Contrast with insourcing. See netsourcing, ASP, SSP and facilities management. their wireless solution. Broadbeam has partnered with such technology leaders as Palm and NTT DoCoMo (NTT Mobile Communications Network, Inc., Japan) Founded in 1991, NTT DoCoMo is a spinoff of Japan's NTT (Nippon Telegraph and Telephone Corporation) which provides wireless services, including cellular, paging, satellite and maritime and in-flight telephone services. and boasts over ten years of wireless expertise and experience in delivering mobile solutions to industry giants including Worldcom, Sears and Telia. Currently, over 500 businesses and 170,000 mobile users rely on Broadbeam's technology and services, which support all major devices and networks. For more information, please visit http://www.broadbeam.com |
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