Broadbase to Showcase Analytic Applications for Optimizing Customer Relationship Management at DCI Data Warehouse Summit.MENLO PARK Menlo Park. 1 Residential city (1990 pop. 28,040), San Mateo co., W Calif.; inc. 1874. Electronic equipment and aerospace products are manufactured in the city. Menlo College and a Stanford Univ. research institute are there. 2 Uninc. , Calif.--(BUSINESS WIRE)--Dec. 7, 1998-- Case Study Presentation by PointCast Will Provide Practical Look At Successful Analytic Application for Tracking Web Audiences Broadbase Information Systems will show its powerful analytic applications Analytic Applications are a type of business application software, used to measure and improve the performance of business operations. More specifically, Analytic Applications are a type of Business Intelligence solution. for optimizing customer relationship management in a joint demonstration with Brio (Brio Technology, Palo Alto, CA, www.brio.com) A software company founded in 1989 and acquired by Hyperion Solutions Corporation in 2003 that specialized in enterprise analysis and reporting programs that run on several platforms. at the DCI (Display Control Interface) An Intel/Microsoft programming interface for full-motion video and games in Windows. It allowed applications to take advantage of video accelerator features built into the display adapter. Datawarehouse Summit in Phoenix, December 8-10. Broadbase also plans to announce this week an expanded partnership with Brio Technology Brio Technology was a San Francisco Bay area software company cofounded in 1984 by Yorgen Edholm and Katherine Glassey. It made money early on by doing contract work for Metaphor Corporation and performing contract programming. . Broadbase has generated broad interest in the corporate IT community and is building momentum as a leading provider of analytic applications for customers such as United Airlines, Chevron, BankBoston, and other blue chip companies. The Baan Company has also announced that it will embed em·bed also im·bed v. em·bed·ded, em·bed·ding, em·beds v.tr. 1. To fix firmly in a surrounding mass: embed a post in concrete; fossils embedded in shale. Broadbase technology as a strategic foundation of its Baan Enterprise Decision Manager. For more information about Broadbase's range of solutions, demonstrations will be given in the Brio Booth, No. 519. Analytic Application Case Study Profile PointCast, Inc., will be presenting a case study session on the success of Broadbase's analytic application for analyzing Web viewership trends. PointCast is using Broadbase's solution to track and analyze viewer statistics, trends and content preferences in order to adjust to changing market demands. The session -- led by Bob Pereira, Program Manager at PointCast -- will provide a practical look at customer relationship management issues and how analytic applications enable more effective corporate decision making. -0- Session Title: Leveraged Decision Systems for Customer Retention Session Date: Tuesday, December 8, 1998 Time: 2:30 - 3:20pm Site: Phoenix Civic Plaza Room: Yuma No. 28-33 -0- For more information, please contact Jessica Stafford of A&R Partners at 650-298-3936 or Ben Kaplan of Broadbase at 650-614-8331. |
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