Broadbase Software and Moai Technologies to Deliver On Strategic Partnership.

Business/Technology Editors

MENLO PARK, Calif.--(BUSINESS WIRE)--Feb. 27, 2001

Strategic Alliance Integrates Analytic Tools with Online Negotiations

for B2B e-Commerce Marketplaces

Broadbase Software (NASDAQ: BBSW), the leading provider of intelligent customer interaction solutions, and Moai Technologies, Inc., a leading provider of e-commerce infrastructure for online negotiation solutions, today announced a strategic technology partnership to integrate Broadbase's E-Marketplace analytic software with Moai's LiveExchange(TM) strategic sourcing solution. The Broadbase E-Marketplace suite will allow joint customers to analyze online transactions and deliver comprehensive data metrics to buyers and sellers using Moai's LiveExchange.

Combining the analytic support of Broadbase's E-Marketplace suite with the online negotiation functionality of Moai's LiveExchange means joint net market maker customers now can combine real-time assistance and sophisticated reporting and analysis with multi-layered, multi-staged negotiation. Having a clear understanding of the market activity surrounding bidding enables buyers, sellers and market makers to trade more efficiently and effectively.

The use of the Broadbase E-Marketplace suite to analyze activity surrounding auctions and reverse auctions powered by Moai's LiveExchange provides a valuable information resource to buyers, sellers and the net market maker. This combination of tools enables buyers and sellers to determine competitive bids, the average lot size for bulk products, the average price per transaction by product category, and other metrics that can improve negotiations. Broadbase's targeted e-marketplace analytics drive transaction volume, which is critical to the success of any exchange. The Broadbase E-Marketplace suite also helps differentiate exchanges through value-added analytic services that enable participants to benchmark buyer and supplier activity through scorecards, and monitor key performance metrics over time.

"As market makers strive to build enduring trading communities, information becomes the glue that binds all of the participants," said David Milam, executive vice president of marketing for Broadbase Software. "By combining the power of Broadbase analytics with Moai's LiveExchange negotiation solution, we are providing companies with the most intelligent and effective marketplace capabilities available in the industry today."

"Broadbase Software is one of the first participants from Moai's Developer Program to graduate to a technology partner," said Arnold Waldstein, vice president of marketing and business alliances of Moai. "By working with technology partners like Broadbase, we can extend the power of LiveExchange to help make our customers more successful in the dynamic arena of e-commerce. All of our customers, whether they are net market makers or private marketplaces, can benefit from the capabilities E-Marketplace brings to analyze buying patterns and track bidding parameters."

About Moai Technologies

Moai is an e-business infrastructure provider, offering online negotiation solutions that can lower costs and raise profit margins. By automating contract negotiations and bringing traditional bidding and strategic sourcing processes to the Web, Moai's LiveExchange(TM) solutions deliver global reach and increased supplier competition to corporations. Moai estimates that during 2000, customers sourced $1.1 billion in materials through LiveExchange, realizing an overall savings in goods of over $100 million. Moai is an e-business leader with licenses for more than 140 customers worldwide. Moai investors include market leaders such as Accenture Technology Ventures (formerly Andersen Consulting), Hewlett-Packard, Intel, Merrill Lynch, Reuters, and UPS.

Founded in 1996, Moai Technologies, Inc., is headquartered at 25 Lusk Street, San Francisco, CA 94107, telephone: [phone]; FAX: [phone]; www.moai.com.

About Broadbase

Broadbase Software is the leading provider of customer-focused analytic, marketing automation and e-service software applications that analyze customer data from multiple touch points, and use that information to execute marketing campaigns, improve online merchandizing and content, increase site stickiness and personalize all customer interactions. Broadbase has provided critical e-commerce infrastructure to more than 500 customers, including ADP, BEA Systems, Cisco Systems, Compaq Computers Ltd., Credit Suisse, Eddie Bauer, EDS, Fidelity Investments, Hewlett Packard, Kodak, Palm Computing, Polycom, United Airlines and Verizon. Headquartered in Menlo Park, CA, Broadbase has a rapidly growing global presence with locations throughout North America, Europe and Asia.

Safe Harbor" Statement Under the Private Securities Litigation Reform Act of 1995:

Information in this release that involves Broadbase's expectations, beliefs, hopes, plans, intentions or strategies regarding the future are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, which involve risk and uncertainties. All forward-looking statements included in this release are based upon information available to Broadbase as of the date of this release, and Broadbase assumes no obligation to update any such forward-looking statement. These statements are not guarantees of future performance and actual results could differ materially from Broadbase's current expectations. Factors which could cause or contribute to such differences include, but are not limited to, lack of market acceptance of the combined company's products or services; inability to integrate existing products and services within budget and on schedule, and develop new integrated products and services on a timely basis; inability by Broadbase or Servicesoft to successfully cross-sell their products and services to each other's customers; introduction of new products or services by competitors; and inability to attract and retain qualified employees. These and other factors and risks associated with Broadbase's business are discussed in Broadbase's recent filings with the Securities and Exchange Commission ("SEC"), including its quarterly report on Form 10-Q filed on November 13, 2000.

Broadbase is a trademark of Broadbase Software, Inc. All other product and company names may be trademarks of their respective companies.