Broadbase Software Joins BEA Star Program as Three-Star Charter Member.

Business/Technology Editors

BEA eWorld 2001 Conference

DALLAS--(BUSINESS WIRE)--Feb. 26, 2001

Broadbase Software, Inc., (NASDAQ: BBSW), the leading provider of intelligent customer interaction software, today announced that it has joined the Star Partner Program of BEA Systems, Inc. (NASDAQ: BEAS), the world's leading e-business infrastructure software company, as one of a select group of Three-Star Charter Members. The Three Star level is the highest program level of the BEA Star Partner Program, also announced today at BEA eWorld 2001. Three Star membership is reserved for companies with established partner relationships with BEA and which meet stringent requirements for admission to the program at this level.

The Broadbase-BEA relationship brings together Broadbase Software's market-leading analytical capabilities and marketing automation applications with the newly announced BEA WebLogic(R) Commerce Server and BEA WebLogic Personalization Server(TM). This powerful combination -- also announced today -- helps e-businesses capture and analyze their customer information and allows them to build and deploy applications that take action based on that direct customer knowledge.

Broadbase collects, manages and analyzes customer demographic and transactional data and brings it together for a 360-degree view of all customer interactions. The Broadbase analysis gives organizations the intelligence they need to turn that information into new marketing and sales campaigns, personalization rules, product offer adjustments, and online content decisions.

"The Broadbase-BEA relationship brings together two industry leaders, and our combined offering has the potential to change the way companies do business on the Internet," said David Milam, executive vice president of marketing for Broadbase Software. "The intelligence that Broadbase's analytic applications provide, combined with the powerful and flexible BEA WebLogic E-Business Platform, which is fast becoming the standard among Fortune 500 organizations, gives these businesses the ability to ensure extraordinary customer experiences."

As a member of the BEA Star Partner program, Broadbase will receive an array of benefits in marketing, sales, training, education and technical development. BEA Star members are systems integrators, independent software vendors and application service providers who are building e-business solutions on the BEA WebLogic E-Business Platform(TM) to help make their customers Internet-ready and future-proof.

About BEA Systems, Inc.

BEA Systems, Inc. (Nasdaq: BEAS) is one of the world's leading e-business infrastructure software companies, with over 8,000 customers around the world including the majority of the Fortune Global 500. BEA and its WebLogic brand are among the most trusted names in e-business. Businesses built on the award-winning BEA WebLogic E-Business Platform(TM) are reliable, highly scalable, and poised to bring new services to market quickly. BEA's e-business platform is the de facto standard for over 1,200 systems integrators, independent software vendors (ISVs) and application service providers (ASPs) to provide complete solutions that fast-track and future-proof e-businesses for high growth and profitability. Headquartered in San Jose, Calif., BEA has 90 offices in 30 countries and is on the Web at www.bea.com.

About Broadbase

Broadbase Software is the leading provider of customer-focused analytic, marketing automation and e-service software applications that analyze customer data from multiple touch points, and use that information to execute marketing campaigns, improve online merchandizing and content, increase site stickiness and personalize all customer interactions. Broadbase has provided critical e-commerce infrastructure to more than 500 customers, including ADP, BEA Systems, Cisco Systems, Compaq Computers Ltd., Credit Suisse, Eddie Bauer, EDS, Fidelity Investments, Hewlett-Packard, Kodak, Palm Computing, Polycom, United Airlines and Verizon. Headquartered in Menlo Park, CA, Broadbase has a rapidly growing global presence with locations throughout North America, Europe and Asia.

"Safe Harbor" Statement Under the Private Securities Litigation Reform Act of 1995:

Information in this release that involves Broadbase's expectations, beliefs, hopes, plans, intentions or strategies regarding the future are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, which involve risk and uncertainties. All forward-looking statements included in this release are based upon information available to Broadbase as of the date of this release, and Broadbase assumes no obligation to update any such forward-looking statement. These statements are not guarantees of future performance and actual results could differ materially from Broadbase's current expectations. Factors which could cause or contribute to such differences include, but are not limited to, lack of market acceptance of the combined company's products or services; inability to integrate existing products and services within budget and on schedule, and develop new integrated products and services on a timely basis; inability by Broadbase or Servicesoft to successfully cross-sell their products and services to each other's customers; introduction of new products or services by competitors; and inability to attract and retain qualified employees. These and other factors and risks associated with Broadbase's business are discussed in Broadbase's recent filings with the Securities and Exchange Commission ("SEC"), including its quarterly report on Form 10-Q filed on November 13, 2000.

Broadbase is a trademark of Broadbase Software, Inc. All other product and company names may be trademarks of their respective companies.