Broadbase Software Expands Analytic and Personalization Capabilities With Release of E-Commerce Analytic Suite 4.5.

Business/Technology Editors

MENLO PARK, Calif.--(BUSINESS WIRE)--April 9, 2001

New, Real-Time Recommendation Capability Makes it Possible to Deliver

Compelling, Personalized Web Experiences to Anonymous Users

Broadbase Software, Inc., (NASDAQ: BBSW), the leading provider of Intelligent Customer Interaction(TM) software, today announced the availability of the Broadbase E-Commerce Analytic Suite version 4.5, incorporating the Broadbase Real-Time Optimizer, an application that enables companies to recommend relevant content when very little data is available about new or unregistered web site visitors. By combining the new real-time recommendation application with significant enhancements in analytic and personalization capabilities, the new Broadbase E-Commerce Analytic suite provides e-businesses with the ability to interact more effectively with both registered and unregistered web site visitors.

Broadbase E-Commerce 4.5 expands on the industry-leading analytic and personalization capabilities available in the Broadbase E-Commerce 4.0 solution by delivering a highly scalable, real-time recommendation capability and technology that addresses the challenge of providing personalized and relevant content to anonymous site visitors when very little user data is available. The complete Broadbase E-Commerce Analytic Suite includes the Broadbase Real-Time Optimizer and Broadbase E-Commerce Analytics, which together provide a complete e-commerce merchandising solution. As a result, companies can benefit from real-time trends in click-through and purchasing behaviors by automatically making intelligent changes in product and promotional recommendations to increase revenues generated by the web site.

"Most profile-based, business-rule-driven personalization solutions for delivering relevant content to web site visitors fail to address the reality that the great majority of visitors to most websites are unregistered and anonymous," said Harry Watkins, research director with the Aberdeen Group. "With the real-time optimization technology in its E-Commerce 4.5 release, Broadbase has introduced an effective, closed-loop solution for targeting these unknown web site visitors with relevant content, increasing the probability of converting them to profitable customers."

Broadbase's market-leading E-Commerce Analytic application is already being used by more than more than 100 companies, and resold by industry leaders such as BroadVision and Hewlett-Packard. As with all Broadbase e-marketing and customer service solutions, Broadbase E-Commerce 4.5 integrates with the industry's leading commerce platforms, such as BEA Systems, ATG, BroadVision, Intershop, Microsoft, and many others. Additionally, Broadbase views its advances in real-time recommendation technology as so significant, the company is integrating it across its leading Intelligent Customer Interaction(TM) Platform of marketing, commerce, and service applications.

"This significant release provides our customers with the ability to effectively market to both known and unknown users in an e-commerce environment," said David Milam, executive vice president of marketing for Broadbase Software. "How quickly a web site can create a valuable customer experience is the key to converting browsers to buyers, and recent customers into repeat customers. To do this requires a level of real-time insight and automated personalization that, until now, has been incredibly difficult to achieve."

Pricing and Availability

The Broadbase E-Commerce 4.5 Analytic suite is available immediately. Pricing varies according to product configuration. For more information call 800-513-8027 or visit http://www.broadbase.com.

About Broadbase

Broadbase Software is the leading provider of customer-focused analytic, marketing automation and e-service software applications that analyze customer data from multiple touch points, and use that information to execute marketing campaigns, improve online merchandizing and content, increase site stickiness and personalize all customer interactions. Broadbase has provided critical e-commerce infrastructure to more than 500 customers, including ADP, BEA Systems, Cisco Systems, Compaq Computers Ltd., Credit Suisse, Eddie Bauer, EDS, Fidelity Investments, Hewlett Packard, Kodak, Palm Computing, Polycom, United Airlines and Verizon. Headquartered in Menlo Park, CA, Broadbase has a rapidly growing global presence with locations throughout North America, Europe and Asia.

"Safe Harbor" Statement Under the Private Securities Litigation Reform Act of 1995:

Information in this release that involves Broadbase's expectations, beliefs, hopes, plans, intentions or strategies regarding the future are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, which involve risk and uncertainties. All forward-looking statements included in this release are based upon information available to Broadbase as of the date of this release, and Broadbase assumes no obligation to update any such forward-looking statement. These statements are not guarantees of future performance and actual results could differ materially from Broadbase's current expectations. Factors which could cause or contribute to such differences include, but are not limited to, slowing economic conditions; lack of market acceptance of the company's products or services; inability to integrate and enhance existing products and services within budget and on schedule, and develop new products and services on a timely basis; introduction of new products or services by competitors; and inability to attract and retain qualified employees. These and other factors and risks associated with Broadbase's business are discussed in Broadbase's recent filings with the Securities and Exchange Commission ("SEC"), including its annual report on Form 10-K filed on March 23, 2001.

Broadbase is a trademark of Broadbase Software, Inc. All other product and company names may be trademarks of their respective companies.