Broadbase Software Enters Into Agreement With Intel; Companies Work Together to Optimize and Market Broadbase Intelligent Customer Interaction Solutions for Intel-based Platforms.

Business/Technology Editors

MENLO PARK, Calif.--(BUSINESS WIRE)--April 23, 2001

Broadbase Software, Inc., (NASDAQ: BBSW), the leading provider of intelligent customer interaction software, today announced it has signed an agreement with Intel Corporation to work together on engineering, marketing and sales activities surrounding the Broadbase E-Marketing suite. Comprised of best-in-class analytics and marketing automation capabilities, Broadbase's E-Marketing suite helps marketers identify, deliver and measure highly-targeted marketing programs to acquire, retain, and grow profitable and loyal customers.

Broadbase will use Intel Solution Centers to optimize its E-Marketing suite for the Intel(R) Pentium(R) 4 and upcoming Intel platforms. The tight integration between Intel-powered hardware and Broadbase's analytics-driven marketing automation solution will insure optimized performance and scalability of the E-Marketing application features and functionality on Intel-based platforms.

"By optimizing Broadbase E-Marketing for Intel processors, companies will now be able to take advantage of a very powerful eCRM solution that enables companies to automate, plan, manage and execute strategic marketing programs," said David Milam, executive vice president of marketing for Broadbase Software. "Broadbase's agreement with Intel demonstrates our commitment to providing superior products, as we continue to lead the market with intelligent customer interaction solutions."

As part of the relationship, Broadbase Software will join the Intel e-Business Center Affiliate Program to showcase Broadbase's application to key technology decision-makers. The companies will produce technical papers describing the results of the tuning and porting process. Broadbase will also create an E-Marketing training module, which will be made available to ebusiness service providers through Intel training programs.

"Intel is dedicated to accelerating e-business application integration, deployment and performance by working with technology leaders such as Broadbase," said Mike Pope, director, Intel Solutions Enabling Group. "By making Broadbase available through our unique solutions model, our customers can get the most out of Broadbase's advanced capabilities. It's really all about maximizing productivity."

Broadbase E-Marketing offers powerful capabilities for marketing organizations. E-businesses use Broadbase to automate the planning, management and execution of strategic marketing programs such as customer acquisition, retention and communication as well as cross-sell and up-sell campaigns.

Broadbase E-Marketing contains extensible workflow-based application modules that automate a wide variety of marketing activities such as:

--Executing workflow-based targeted and personalized marketing campaigns delivered via e-mail, fax, web, wireless, direct mail or call center.

--Managing contacts and opportunities.

--Performing lead qualification, intelligent segmentation and distribution.

--Delivering personalized surveys and track responses

--Managing collateral fulfillment process

--Organizing and managing marketing events and seminars.

--Delivering on-line incentive promotions, sweepstakes and contests

About Broadbase

Broadbase Software is the leading provider of customer-focused eService, eAnalytic and eMarketing applications that analyze customer data from multiple touch points, and use that information to execute marketing campaigns, improve on-line merchandizing and content, increase site stickiness and personalize all customer interactions. Broadbase provides mission critical e-commerce infrastructure to more than 500 customers, including ADP, BEA Systems, Cisco Systems, Compaq Computers Ltd., Credit Suisse, Eddie Bauer, EDS, Fidelity Investments, Hewlett Packard, Kodak, Palm Computing, Polycom, United Airlines and Verizon. Headquartered in Menlo Park, CA, Broadbase has a rapidly growing global presence with locations throughout North America, Europe and Asia.

Broadbase and Intelligent Customer Interactions are trademarks of Broadbase Software, Inc. All other product and company names may be trademarks of their respective companies.

"Safe Harbor" Statement Under the Private Securities Litigation Reform Act of 1995:

Information in this release that involves Broadbase's expectations, beliefs, hopes, plans, intentions or strategies regarding the future are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, which involve risk and uncertainties. All forward-looking statements included in this release are based upon information available to Broadbase as of the date of this release, and Broadbase assumes no obligation to update any such forward-looking statement. These statements are not guarantees of future performance and actual results could differ materially from Broadbase's current expectations. Factors which could cause or contribute to such differences include, but are not limited to, slowing economic conditions; lack of market acceptance of the company's products or services; inability to integrate and enhance existing products and services within budget and on schedule, and develop new products and services on a timely basis; introduction of new products or services by competitors; and inability to attract and retain qualified employees. These and other factors and risks associated with Broadbase's business are discussed in Broadbase's recent filings with the Securities and Exchange Commission ("SEC"), including its annual report on Form 10-K filed on March 23, 2001.

Broadbase is a trademark of Broadbase Software, Inc. All other product and company names may be trademarks of their respective companies.