Broadbase Software, Inc. Announces Initial Public Offering.

MENLO PARK, Calif.--(BUSINESS WIRE)--Sept. 22, 1999--

Broadbase Software, Inc. (Nasdaq:BBSW) today announced its initial public offering of its Common Stock, $0.001 par value, on the Nasdaq National Market under the trading symbol BBSW. The initial public offering price for the 4,000,000 shares offered by the Company was $14.00 per share. The Company has granted the underwriters an option to purchase up to 600,000 shares of Common Stock to cover over-allotments, if any. The managing underwriters of the offering are Deutsche Banc Alex. Brown, Dain Rauscher Wessels, Thomas Weisel Partners LLC and E*OFFERING.

Broadbase intends to use the net proceeds from the offering for general corporate purposes, including working capital.

Broadbase develops and markets software that integrates and analyzes customer information from Internet and traditional business channels, enabling businesses to improve their customer acquisition, retention and profitability. Broadbase EPM integrates information from numerous points of customer interaction, or touch points, and analyzes this information to provide a comprehensive understanding of the customer lifecycle from initial identification through acquisition and retention. Broadbase products then allow businesses to translate this analysis into specific actions such as targeting profitable customers, personalizing customer interactions and identifying opportunities to sell complementary or high-end products and services.

A registration statement relating to these securities was filed and declared effective by the Securities and Exchange Commission. This press release shall not constitute an offer to sell or a solicitation of an offer to buy nor shall there be any sale of these securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.

Copies of the Prospectus relating to the offering may be obtained from Deutsche Banc Alex. Brown, 101 California Street, 48th Floor, San Francisco, CA 94111, [phone]; Dain Rauscher Wessels, 60 South Sixth Street, Suite 1800, Minneapolis, MN 55402-4422, (612)3131200; Thomas Weisel Partners LLC, One Montgomery Street, Suite 3700, San Francisco, CA 94104, [phone]; and E*OFFERING, One Market, Steuart Tower, 4th Floor, San Francisco, CA 94105, [phone].