Broadbase Selected by Baan Company as Data Mart Framework for Decision Support Solution Subsystem.MENLO PARK Menlo Park. 1 Residential city (1990 pop. 28,040), San Mateo co., W Calif.; inc. 1874. Electronic equipment and aerospace products are manufactured in the city. Menlo College and a Stanford Univ. research institute are there. 2 Uninc. , Calif.--(BUSINESS WIRE)--Oct. 13, 1998--Broadbase Information Systems, Inc., the leading provider of Enterprise Performance Management (EPM EPM equine protozoal myeloencephalitis. ) solutions, today announced that Baan Company N.V. (Nasdaq:BAANF; ASE (Adaptive Server Enterprise) A relational DBMS from Sybase that runs on Windows NT/2000, Linux and a variety of Unix platforms. ASE is a comprehensive and robust data management product with a long history dating back to the late 1980s. :BAAN) has selected the Broadbase turnkey data mart A subset of a data warehouse for a single department or function. A data mart may have tens of gigabytes of data rather than hundreds of gigabytes for the entire enterprise. See data warehouse. platform as a strategic foundation of its decision support solution (DSS (1) (Digital Signature Standard) A National Security Administration standard for authenticating an electronic message. See RSA and digital signature. (2) (Digital Satellite S ) subsystem, Baan Enterprise Decision Manager. Broadbase will provide the core data mart infrastructure for Baan Company's best-in-class enterprise resource planning See ERP. (application, business) Enterprise Resource Planning - (ERP) Any software system designed to support and automate the business processes of medium and large businesses. (ERP (Enterprise Resource Planning) An integrated information system that serves all departments within an enterprise. Evolving out of the manufacturing industry, ERP implies the use of packaged software rather than proprietary software written by or for one customer. ) and other enterprise application subsystems. Selected from a field of 22 vendors, Broadbase joins Microsoft and Top Tier as part of a select group of strategic partners whose decision support technologies will be core elements of the overall Baan Company Decision Support Framework. "The relationship between Baan Company and Broadbase represents a market shift towards highly integrated operational and decision support systems, aimed at optimizing overall business performance," said Barry Wilderman, vice president of application delivery strategies at META Group in Stamford, Conn. "A new class of analytical applications is emerging, leveraging data from enterprise business systems, and including business logic to enable rapid decision making." As part of Baan Enterprise Decision Manager, Baan Company's decision support solution, Broadbase's turnkey data mart platform will enable Baan Company's customers to quickly synthesize cross-application data, analyze key business indicators and optimize their operations according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. best practice metrics and company-specific performance objectives. Broadbase offers an open architecture, turnkey platform, and end-to-end integration, which allow customers to develop a wide range of business performance management applications in Baan Company enterprise applications environments. Other integral technologies of Baan Enterprise Decision Manager include Microsoft's SQL Server An earlier relational DBMS from Sybase and from Microsoft. Sybase introduced SQL Server in 1988 for various Unix versions. In that same year, with help from IBM, Sybase created an OS/2 version that Microsoft licensed and branded as Microsoft SQL Server. and Plato OLAP (OnLine Analytical Processing) Decision support software that allows the user to quickly analyze information that has been summarized into multidimensional views and hierarchies. OLAP tools are used to perform trend analysis on sales and financial information. analysis engine, as well as Top Tier's information delivery software. "Our relationship with Broadbase is an important part of our initiative to deliver reporting, analysis, and business optimization as a fundamental part of every business user's environment and a key dimension of every ERP solution," said Jan Weststrate, director of decision support solutions, Baan Company. "We believe that decision support capabilities are a core component of translating operational efficiency into enterprise effectiveness." "Baan Company's industry leadership and shared market vision make them an ideal partner as we expand our presence in the emerging area of enterprise performance management," said Mark Kremer, founder and chief executive officer at Broadbase. "IT and line-of-business departments are hard pressed to answer critical questions about business performance such as which customers are most profitable or where to allocate resources with the current generation of data-focused tools. Broadbase builds on Baan Company's back- and front-office applications with a set of analytic instruments that guide these types of high-impact decisions." Broadbase Turnkey Data Mart Platform The Broadbase turnkey data mart platform is optimized for building analytic applications Analytic Applications are a type of business application software, used to measure and improve the performance of business operations. More specifically, Analytic Applications are a type of Business Intelligence solution. on an enterprise scale. It includes everything needed to design, build, and manage analytic applications, including open extract and transformation, superior data management, industry-standard metadata, and comprehensive analysis components which can easily be adapted for business or industry specific analysis. Broadbase provides an end-to-end data mart infrastructure, including dynamic Web-based delivery, for enterprise deployments to thousands of users. In addition, Broadbase has extended its commitment to open standards Specifications for hardware and software that are developed by a standards organization or a consortium involved in supporting a standard. Available to the public for developing compliant products, open standards imply "open systems;" that an existing component in a system can be replaced with the ability to populate any RDBMS (Relational DataBase Management System) See relational database and DBMS. RDBMS - relational database , allowing customers to deploy Broadbase applications using existing corporate standards. About Broadbase Broadbase Information Systems is the leading provider of Enterprise Performance Management (EPM) solutions, a class of analytic applications that help companies extract more value from limited resources. Complementing operational applications, Broadbase's analytic applications and turnkey data mart platform drive closed-loop decision systems that measure, analyze and optimize business performance. Broadbase goes beyond traditional data warehousing and decision support by providing end-to-end analysis solutions that deliver rapid, repeatable business value. Broadbase's industry-leading software products include Broadbase 1.3, the ideal data mart platform for analytic applications, and CRMperform, a packaged analytic application that maximizes the value of customer relationships. Today, world class companies such as Chevron, Hewlett Packard, United Airlines, Baxter Healthcare, and BankBoston are using Broadbase software to increase profitability, productivity, and customer value. For more information visit Broadbase at www.broadbase.com. Note to Editors: Broadbase is a trademark of Broadbase Information Systems, Inc. All other product and company names may be trademarks of their respective companies. |
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